Fri.Jul 03, 2015

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So you thought Facebook was free

Direct Response Coach

If your business has relied on Facebook to communicate with your customers and prospects, this article in Duct Tape Marketing should be a must read for you. What it says is what we’ve all known about Facebook for the past few years – except it’s much worse from a marketer’s standpoint. It has been common [.]. The post So you thought Facebook was free appeared first on McCarthy and King Marketing.

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Unleashing the predictive power of data

Biznology

Along with the buzz about big data, there has been a lot of hype lately about developing a holistic view of one’s customers and customizing the buyer journey. This has created a focus on the predictive power of data and predictive analytics. These techniques allow one to extract information and patterns from existing data in order to predict future outcomes, understand trends, and make decisions.

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It’s Time to Pay to Play

Convince & Convert

Five Mondays in June brought five incredible guests to the Social Pros Podcast : a digital marketer for the WKYC TV station; the social media fan, iSocialFanz ; two content marketing experts, one from BuzzSumo and the other from the Content Marketing Institute; plus the world’s Facebook expert at Mari Smith International, Inc. These Social Pros come together across industries and areas of expertise to give two pieces of advice that might be hard to hear: When it comes to content,

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Size Matters: How to Run a Virtual Event with 18,000+ Registrants

Adobe Experience Cloud Blog

Author: Phillip Chen How do you run a virtual event that has a whopping 18,000+ people registered? Good question! Like live events, virtual events are typically run by marketing program managers to help support demand generation within a specific market. Unlike their live counterparts, there is a common perception that it is easy to run a virtual event.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The 17 Best B2B Content Marketing Posts Ever Written

MLT Creative

It worked! You were drawn in by my audacious headline! And yes I am seriously going to try and do this. I would like to present to you a list of the blog posts that I feel have the most to say about content marketing. There are tons of posts out there on content marketing. Most of them are saying the same thing. Without someone to show you the way, you will have to wade through a sea of half helpful, second hand information before you can truly get a grasp on content marketing and how to do it w

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How Prospective Clients find High-Visibility Expertise

Hinge Marketing

Today, professional services firms face a wide range of business challenges. And in the Hinge Research Institute’s recent research, we wanted to find out why and how these firms go about looking for expertise to help them address those challenges. Specifically, how do they seek out Visible Experts SM ? If you’re familiar with our research, you’re probably familiar with these high visibility experts.

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Interesting Infographics: The Business Case for Personalization

LEADership

In a world in which we are bombarded with messages and advertisements, it’s easy for the average consumer to tune out. We spend our lives surrounded by broadcast messages designed to reach the largest – and therefore most generic – audience possible. That’s why personalization stands out to us. It shows that companies are willing to spend the time to gather information about us, and put it to use.

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Automation – Marketing’s Revenue Engine

Blend Marketing

B2B buyers now live online. If you’re not found in a buyer’s discovery process, you’ll be excluded from the sale opportunity. Marketing Automation software helps to solve this problem.

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What Retail Brands Can Teach Us About Social Media and Cross Promotion [Study]

Content Standard

Less than 10 years ago, the idea of using social media as a relevant part of a marketing campaign would have seemed absurd. Today, ad spending on these platforms continues to rise as more and more brands seek to carve out a niche in the social space. It can feel difficult to keep your head above water, especially if you have a new product or service launching that you want to perform well, but is just spending more always the best thing to do?

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Treat Content Like Confetti!

Marketing Insider Group

Who’s ever been covered in confetti – like the aftermath of the New Year’s celebration? A ton of confetti dropped from the roof-top and spread over a block of people has a much different effect than unloading a pallet of paper in the middle of that one block. The same effect goes for thought leadership content. No one enjoys one big source of hard-to-consume content.

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How We Increased the Conversion Rate on Our Mobile Landing Pages [New Data]

Hubspot

Is your website ready to attract and convert mobile website visitors into leads? According to Adobe , companies with mobile-optimized sites triple their chances of increasing mobile conversation rate to 5% or above. If that's not enough to sell you on the importance of delivering a mobile-optimized experience, Google recently announced that more Google searches take place on mobile devices than on computers in 10 different countries including the United States and Japan.

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How to Use Vine: A Simple Guide to Building an Effective Social Video Strategy [Infographic]

Hubspot

Vine, the video-looping app released back in January 2013, has proven itself to be much more than a passing fad. As a result, many brands across all sorts of industries continue to use the platform as a visually creative way to connect with fans and followers. But, for some marketers, Vine is still somewhat of an unknown. The time limit is intimidating: For each Vine video, you have just six seconds to convey a message to your audience.