Crimson Marketing

DECEMBER 1, 2015

Having a poorly understood or designed digital demand generation program does not produce results. Getting it right, according to Mark Roberts, CMO of communication solutions provider ShoreTel, requires looking at your go to market strategy “from a holistic perspective, rather than focusing on one aspect.” On this episode of Moneyball for Marketing, Mark discusses in depth the “foundation, migration and acceleration” of his company’s demand generation program.

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CMO Work Management Demand Tools 133

KoMarketing Associates

DECEMBER 1, 2015

It’s hard to believe 2015 is coming to a close. It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. However, like any team, our success didn’t come without hard work and overcoming a number of challenges along the way. While we’ve all seen statistics that highlight marketers’ top content challenges, I wanted to take some time to reflect on the past year and share some of the biggest challen

B2B Thought Leadership 128

B2B Thought Leadership Content Marketing Planning Thought Leadership 128

Marketing Insider Group

DECEMBER 1, 2015

What is the difference between content and content marketing? The difference between the two is the destination you will use to attract and build an audience. Everyone does content. There’s product content, sales content, customer service content, event content, employee-generated content, marketing and campaign content. Even advertising is content.

Content Marketing 113

Content Marketing Content Advertisements Advertising 113

Lattice

DECEMBER 1, 2015

If there’s one thing a marketing operations manager is passionate about, it’s their technology stack. So as we look towards 2016 and everyone begins to predict what the upcoming trends are, I wanted to understand what trends are in store for the beloved martech stack. During the recent SiriusDecisions Tech Exchange event, senior research director Jen Horton and research analyst Jill Stanek presented their thoughts about what’s on the horizon for marketers.

Marketing Automation Services 109

Marketing Automation Services Marketing Management Ad Exchange CAN-SPAM 109

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

ANNUITAS

DECEMBER 1, 2015

Ticktock. It’s the last month of the quarter in 2015 and there is much to be done. How can marketers plan effectively for 2016 and still work to wrap up 2015 before the clock strikes midnight on December 31 st ? If you planned strategically, thinking in terms of building a perpetual Demand Generation Strategy versus a tactical approach, end of year is not a mad rush to rustle up a few last minute deals.

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Buying Cycle Demand Generation Trigger Marketing Planning 100

Adobe Experience Cloud Blog

DECEMBER 1, 2015

Author: Kristen Craft The saying “out of sight, out of mind” rings true for a reason. We’re often drawn to people that we see more, and interactions don’t even have to be positive to have this effect. Psychologist Robert Zajonc studied this at length and documented this as the “mere exposure effect”, the phenomenon that people are predisposed to like the people or things that they’re exposed to more frequently.

Video Marketing 76

Video Marketing Thought Leadership Case Studies Case Study 76

Convince & Convert

DECEMBER 1, 2015

Finding Balance in Every Strategy. Joe Chernov comes to the Content Pros Podcast this week from InsightSquared, a sales performance analytics software product. In other words, it’s business intelligence for the rest of us. Prior to working at InsightSquared, Joe served as VP of Marketing at several successful businesses, including Hubspot, Eloqua, and Kinvey.

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Top of Funnel Account Based Marketing Marketing & Strategy ABM 99

SugarCRM

DECEMBER 1, 2015

How many of you watch Shark Tank? For those who are unfamiliar with the show, it gives entrepreneurs a chance to pitch their businesses to five moguls (aka sharks) in the hopes that one or more will bite and become an investor. Every entrepreneur who enters the shark tank faces an uphill battle to sell these seasoned professionals on the idea of their business, and in the process they often face some pretty tough questions from the sharks.

Marketing Automation 63

Marketing Automation Automation Buy Planning 63

LeanData

DECEMBER 1, 2015

The best way to understand the challenges and priorities of chief marketing officers is to just ask them. It’s why Joanne Chen spends much of her time meeting with CMOs. One thing, she said, has become readily apparent. The expectations on marketers are growing. “The most fundamental way to prove the impact of marketing is to show that it actually drives revenue.”.

Marketing Budget 73

Marketing Budget InsideView Budget Programs Paid Search Agency 73

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Funnelholic

DECEMBER 1, 2015

Today’s guest post is from Amar Sheth from Sales for Life. If you’re in sales, you’ve likely heard about the importance of sharing content with your social networks and with prospects directly. While marketing departments increase budgets on content marketing, the disconnect between sales and marketing has never been more real. Marketers cite reasons of awareness, visibility and branding as the primary reasons to share content, when it comes down to it, sales really only cares about one t

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Aggregators Social Networks Budget Programs Cold Calling 70

Hubspot

DECEMBER 1, 2015

An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. While content is a fairly general term, it's important to note that there are different types of media that can be leveraged in the process.

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Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 59

Vidyard

DECEMBER 1, 2015

Travelling as much as I do for work can be tough on my family. They usually don’t take too much interest in my trips. But last month, as I was packing to leave for San Francisco they asked what the trip was about. I told them I was speaking at an event called Space Camp. My wife stopped and said, “what?” My daughter said “Cool! But Daddy, you are not an astronaut, you just sit at your desk all day.”.

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Top of Funnel Buyer's Journey Video Marketing Marketing & Strategy 55

LeadSquared

DECEMBER 1, 2015

Admit it. We all wanted this at some point – If you still do, I am not judging you. But let me tell you this, if it was upto me, this letter would have been even more awesome! As a teenager, I read Harry Potter with overwhelming enthusiasm. As an email marketer, when I walk through the world again I cant help but wonder if it would have resulted in a successful email marketing campaign.

Email Marketing 52

Email Marketing Tips Click Rate Email Campaigns 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

SugarCRM

DECEMBER 1, 2015

How many of you watch Shark Tank? For those who are unfamiliar with the show, it gives entrepreneurs a chance to pitch their businesses to five moguls (aka sharks) in the hopes that one or more will bite and become an investor. Every entrepreneur who enters the shark tank faces an uphill battle to sell these seasoned professionals on the idea of their business, and in the process they often face some pretty tough questions from the sharks.

Marketing Automation 50

Marketing Automation Automation Buy Planning 50

MLT Creative

DECEMBER 1, 2015

Even though Inbound is extremely successful, there are still naysayers out there that aren’t fully buying into inbound. Remaining on the fence, or just failing to have a comprehensive strategy is becoming increasingly expensive. The question isn’t so much whether inbound is right for you, but if you can afford to keep ignoring it. If […].

Inbound Marketing 49

Inbound Marketing Marketing & Strategy Creativity Marketing 49

Hinge Marketing

DECEMBER 1, 2015

When conducting brand research for your firm, choosing the right way to gather data will vary, and the decisions that you make early in the process can have a ripple effect down the line. In order to pick the data collection method that’s right for your firm, you must first answer a few important questions: 1) Whose perspective should we target?

Research 48

Research Brand Identity Branding Sample 48

JotForm

DECEMBER 1, 2015

Financial planning is a tricky business. Becoming an expert in financial matters is hard enough by itself, but the most successful advisors have to master a completely separate skill: building a business. That’s exactly what David Chazin did, who is the managing director of his own financial pla.

Leads 48

Leads Lead Marketing Qualified Leads Ad Building 48

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

SnapApp

DECEMBER 1, 2015

Every year, SnapApp spreads a little holiday cheer by donating to charities that are important to us. This season is no different – but perhaps it’s a bit flashier! This year, we have selected five charities that are important to employees here at SnapApp, and we hope they are important to you as well. By showing off your ugly* holiday sweater , we will donate to American Red Cross, ASPCA, Boston Children’s Hospital, Leukemia and Lymphoma Society, and Rainforest Alliance.

Personalization 48

Personalization 48

Genroe

DECEMBER 1, 2015

More people nominate “Getting management buy in” as their biggest problem than any other element of the customer feedback process. Even if the CEO/COO “gets it” and drives the process from the top, there will often be a group in middle management who are passive aggressive to the process. They participate but drag their feet at […].

Promotion 45

Promotion Ad Building Business Buy 45

Content Standard

DECEMBER 1, 2015

I still remember the moment I opened a wrestling action figure for the first time to be recorded on camera. I tore into the package, shoved the toy in my director (and best friend’s) face, and told him to “Sniff that fresh Jakks!” I was, of course, referring to both Jakks-Pacific, the manufacturer of WWE action figures at the time, and the smell of new, factory fresh plastic as I joked before we shot our first-ever episode of “ Ringside Collectibles Figure Insider.”

Video Marketing 41

Video Marketing Marketing & Strategy Content Youtube 41

Brandfolder

DECEMBER 1, 2015

All simple brands have a few traits in common: they’re uncomplicated, straightforward, and accessible. These characteristics are also the foundation for a delightful customer experience — one in which consumers.

Brand Identity 40

Brand Identity Branding 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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LeanData

DECEMBER 1, 2015

The best way to understand the challenges and priorities of chief marketing officers is to just ask them. It’s why Joanne Chen spends much of her time meeting with CMOs. One thing, she said, has become readily apparent. The expectations on marketers are growing. “The most fundamental way to prove the impact of marketing is to show that it actually drives revenue.”.

Marketing Budget 40

Marketing Budget InsideView Budget Programs Paid Search Agency 40

Content Standard

DECEMBER 1, 2015

I still remember the moment I opened a wrestling action figure for the first time to be recorded on camera. I tore into the package, shoved the toy in my director (and best friend’s) face, and told him to “Sniff that fresh Jakks!” I was, of course, referring to both Jakks-Pacific, the manufacturer of WWE action figures at the time, and the smell of new, factory fresh plastic as I joked before we shot our first-ever episode of “ Ringside Collectibles Figure Insider.”

Video Marketing 40

Video Marketing Marketing & Strategy Content Youtube 40

LeanData

DECEMBER 1, 2015

The best way to understand the challenges and priorities of chief marketing officers is to just ask them. It’s why Joanne Chen spends much of her time meeting with CMOs. One thing, she said, has become readily apparent. The expectations on marketers are growing. “The most fundamental way to prove the impact of marketing is to show that it actually drives revenue.”.

Marketing Budget 40

Marketing Budget InsideView Budget Programs Paid Search Agency 40

Hubspot

DECEMBER 1, 2015

As a marketer, you work hard every day to generate, qualify, and deliver leads to your sales team. You can’t afford to let your leads flounder after you hand them off. Unfortunately, thanks to today’s hypercompetitive sales landscape, prospects are inundated with more information and content than ever. In other words, your dry, jargon-filled deck isn’t going to cut it anymore.

Sales Qualified Leads 36

Sales Qualified Leads Hubspot High Quality Lead Analysis 36

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

LeanData

DECEMBER 1, 2015

The best way to understand the challenges and priorities of chief marketing officers is to just ask them. It’s why Joanne Chen spends much of her time meeting with CMOs. One thing, she said, has become readily apparent. The expectations on marketers are growing. “The most fundamental way to prove the impact of marketing is to show that it actually drives revenue.”.

Marketing Budget 40

Marketing Budget InsideView Budget Programs Paid Search Agency 40

Webbiquity

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Or to accurately measure their results. Or to set the right goals to begin with. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Eights years after social media marketing became a trending topic , marketers still struggle with tactics and metrics.

Social Media 141

Social Media Stats Media Emarketing 141

Cintell

DECEMBER 1, 2015

Marketing has become an all-encompassing force in our society, one that we spend billions on annually. But marketing, as an industry, has failed consumers because companies remain the center of their own universes. In this talk, Cintell co-founder and CMO Katie Martell looks back at the origin of the profession, revealing the role of propaganda, psychology, and mass-production in forming the modern marketing industry.

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Paid Search Agency Banner Ads Press Marketing Proposals 117