Mon.May 23, 2016

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Making Money with Social Media – 6 Rules for Marketers

Marketing Insider Group

Cats. Everyone loves cats. On Facebook, they also love dogs, babies, horses, elephants, dolphins, and videos of different species loving one another. This is kind of the point of social media, except perhaps for LinkedIn. People go to social media to connect with their friends, to have fun, to be entertained, and sometimes to be […]. The post Making Money with Social Media – 6 Rules for Marketers appeared first on Marketing Insider Group.

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How Do You Choose a Blog Platform?

Writing on the Web

How do you choose a blog platform ? . In my last post, How to Start a Blog: 7 Steps BEFORE You Blog , I shared important information you want to consider before your first post, including signing up for a trial blog. With so many great blog platforms available, including WordPress , Blogger, Tumblr, Ghost, Squarespace, Wix, Typepad, Weebly, etc., how do you know which is best for you?

Adsense 136
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The Formula For Balancing The Math And Magic Of Marketing

Marketing Insider Group

The availability of analytic data has propelled marketing forward in many ways, helping to identify patterns and behaviors that can shape marketing messages as well as improve product development. The only problem with focusing on analytics is that it is easy to mistake the algorithm for the person – and not everything about human beings […]. The post The Formula For Balancing The Math And Magic Of Marketing appeared first on Marketing Insider Group.

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The real value of engaging your audience in content marketing

Biznology

Consumers crave authenticity. This has been the case to some extent for as long as there has been marketing. (Think of your cool friends who knew all the big bands before they were big – and who immediately hated them as soon as they made it big.). But now, fewer of us take our cues from the more traditional media and advertising outlets. In other words, fewer of us are listening to the big “mainstream” radio stations, and more are listening to the equivalent of the “alternative” radio stations

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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‘Don’t Make a Commercial’: The Onion’s CCO Explains Why So Much Content Marketing Sucks

Contently

The realest joke in all of marketing came three years ago in the form of an Onion article. As the entire media industry salivated over sponsored content as the new savior of publishing business models everywhere, The Onion released its Michelangelo: “ Sponsored Content Pretty F*cking Awesome.” It revealed the naked absurdity of native advertising in a way that a blog post from Jeff Jarvis or Michael Wolfe never could: “I would say that I’m happiest when I’m being taken ad

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Why Print Still Matters

Contently

Lately, it seems like I only talk about platforms. Facebook Live … LinkedIn Instant Articles … Google AMP … Chat bots ! A new “platform” for content gets dressed in hype every week. (Platforms, in layman’s terms, are really just new places to publish.) As as an editor today, your job is to milk them for all they’re worth.

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3 Steps to Bridge the Gap Between Online and Offline Channels

Adobe Experience Cloud Blog

Author: Vyoma Kapur Imagine you’re browsing online for a pair of hiking shoes for your upcoming trip to the Yosemite. You make a mental note of a few pairs and decide to visit the store nearby to try them on. As you approach the store, you receive a push notification on your phone that one of the pairs of shoes you were looking at is now 20% off. Score!!

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Your Limitless Storytelling Potential

Convince & Convert

Find Your Greatest Story. As every business leader and speaker knows, identifying a story that will work to unify your troops or sway your customers is easier said than done. More often than not, storytellers hit a wall, or fear they have nothing to draw on. Enter Shawn Callahan, the Founder of Melbourne-based storytelling company, Anecdote, and author of the new book, “Putting Stories to Work.” Shawn identifies as a sort of corporate anthropologist, helping companies hone in on thei

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12 Overused Stock Photos to Ban From Your B2B Marketing

SnapApp

Have you ever seen a piece of content and had a déjà-vu moment? You say to yourself, “I’ve read this before, and I know I’ve seen the gray-haired man holding an iPad somewhere.”. B2B content has become pretty formulaic. Insert ‘Top 10’ list headline here. Insert stock photo of a businessman jumping in the air there. If you want to stand out in this explosion of digital content, you need to get smarter with your content and create content that differentiates your brand and supports your message.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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8 #SDSummit Case Study Sessions to Attend

Kapost

If you’re headed to Nashville this week for SiriusDecisions’ 2016 Summit then you know the agenda for the week is absolutely packed. From conference sessions, to keynote speakers , to lunch and learns, and case studies—not to mention the various Sirius Tracks you can participate in—there’s an abundance of activities happening every hour.

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11 Overused Stock Photos to Ban From Your B2B Marketing

SnapApp

Have you ever seen a piece of content and had a déjà-vu moment? You say to yourself, “I’ve read this before, and I know I’ve seen the gray-haired man holding an iPad somewhere.”. B2B content has become pretty formulaic. Insert ‘Top 10’ list headline here. Insert stock photo of a businessman jumping in the air there. If you want to stand out in this explosion of digital content, you need to get smarter with your content and create content that differentiates your brand and supports your message.

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Sheila Kloefkorn of KEO Marketing teaches “How to Choose the Most Effective Marketing Channels for Your Business Model”

KEO Marketing

KEO Marketing to Host “Lunch & Learn” for the Arizona Technology Council on June 21, 2016 . PHOENIX, Ariz., May 23, 2016 – KEO Marketing ( https://keomarketing.com/ ), a full-service business-to-business (B2B) marketing agency, has announced that CEO and President Sheila Kloefkorn will lead a session at the Arizona Technology Council’s “Lunch & Learn” event on June 21, 2016.

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Myth Busters: 4 Misconceptions About Predictive Intelligence

6sense

I hope you find the below post useful. If you want to talk more, stop by the 6sense booth at the SiriusDecisions Summit and ask for Amar Doshi ! A fairly regular question I get when speaking with B2B marketers interested in predictive intelligence is how 6sense is different from everything else out there. Inevitably, the conversation leads to a discussion about what data is truly predictive of a prospect or account being in an active buying cycle.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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There’s Still Time to Tune Up Your Marketing for the Second Quarter

KEO Marketing

Every year businesses create a new set of marketing goals, lay out the strategies and tactics and then launch them with great enthusiasm. While it may seem like 2016 has barely started, the first quarter is already over and we’re halfway through the second. Now is the time to review the results of your marketing programs and ask: “Did we achieve the marketing goals for the first quarter?”.

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The 7-Step Formula for Writing Copy That Sells

Hubspot

In Chicago, there’s a famous restaurant called Alinea. It’s one of only a handful of restaurants in America that have earned the coveted 3-star Michelin rating, making it one of the best restaurants in the world. But if you ask people who’ve dined there what makes it unique, most will tell you that, somehow, it’s not just the food. Alinea is an experience.

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Increase Your Webinar Attendance (Best Practices)

thePoint

Increase Your Webinar Attendance. Webinars are one of the most effective demand generation tools when done right. Why is that true? It is because you get a room full (virtually) of qualified prospects who want to be there to hear and see the content provided on a topic which you control. They are a captive, qualified audience. That is not an easy thing to accomplish as an in-person event.

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How to Make Remote Work Actually Work

Hubspot

One of my favorite things about working remotely -- which I do a few times a month -- is the freedom to get comfortable. When I work from home, I'm usually find myself in one of three positions: sitting up at the table, laying down with my laptop, or buried in a pillow avalanche on my couch. (Sound familiar to anyone?). While most offices have a few full-time remote workers -- and probably a few that operate like I do -- the idea of more remote employees may be one companies need to get used to.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Why Face-to-Face Connection Matters in a World of Disruption

The Freeman Company

Navigating change through meaningful interactions

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18 WordPress Social Media Plugins to Live By

Sprout Social

Whether you’re trying to grow your social media following, get more engagement or make your website more dynamic, there are plenty of WordPress social media plugins to help along the way. With a seemingly endless amount of plugins to choose from, deciding which ones are worth installing can be a pain. In order to save you the hassle of spending hours searching for the best plugins, we’ve compiled a list of 18 WordPress social media plugins that you should try out.

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4 Content Trends Every Marketer Should Be Following

Contently

I like Contently conferences for a few reasons. First, our events team keeps letting me go onstage for some reason. Second, my main job for the entire day is to sit back and think about our industry—something I often forget to do while writing Facebook fan fiction or forcing my team to recreate March Madness with branded social media accounts. On May 19, we held our West Coast Summit in San Francisco.

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3 Keys To Creating Powerful Visual Content Marketing

Marketing Insider Group

Photos. Videos. Infographics. You can hardly find a piece of content without any visuals these days. Words simply are not enough to engage and delight today’s audience any more. And that is where visual marketing comes in. Not sure if you really need visual content? Let’s take a look at the science behind the power […]. The post 3 Keys To Creating Powerful Visual Content Marketing appeared first on Marketing Insider Group.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Introducing the Content Standard 3.0: A Narrower Focus on the Missing Depth in Content Strategy

Content Standard

Today, Skyword launched a new look for the Content Standard. As part of this website refresh, we’re introducing several new formats to our content strategy, as well as a new editorial mission and vision. We’re making such a strong investment in original storytelling because, over the past two years, Skyword has seen its digital publication grow into a self-sustaining hub for global enterprise marketers.

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Marketing and Grilling Have More in Common Than You Think

Convince & Convert

May is my favorite time of year. In Indianapolis, it means everything is in bloom, Memorial Day is around the corner, and you can literally smell the burning rubber from the Indianapolis Motor Speedway! In my house, it also means it’s time to fire up the grill. I must have had marketing on the brain during my last cookout because the gears started to turn on why I love them both.

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Pointed Out – Be Transparent or Disappear

thePoint

Manuel Yanez, CEO of Vosman Branders is a brand evangelist, marketing and brand equity professional. He believes that media has changed drastically and brand building through traditional media is now less effective as new opportunities have emerged. Digital media and the democratization of information are the main challenges facing brands today. Digital has to be considered as part of the media mix.