Marketing Insider Group
JULY 14, 2016
Companies struggle to keep up with the content demands of a digital business environment. In the content business, create vs. curate is similar to the traditional business decision of make vs. buy. To the degree companies develop a formal B2B content strategy, deciding this mix is one decision output. What if there’s a third way? This […]. The post 30-60-10 B2B Content Strategy appeared first on Marketing Insider Group.
KoMarketing Associates
JULY 14, 2016
Social media can be overwhelming, especially if you’re a B2B marketer, because it can be a struggle to find things to share. However, as KISSmetrics suggests, hire someone who is experienced in social media, not your niche, as most social media for any industry will have similar goals: getting more visibility for the company. That doesn’t change, no matter the target audience.
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Marketing Insider Group
JULY 14, 2016
Content might not be king, but it sure is your kingdom. And unless you make it a pretty kingdom, with rivers, lakes and perhaps a nice castle on a mountain top, you’re not going to get many tourists, however good your advertising campaign might be. For that reason it’s important that you focus first and […]. The post 9 Pieces of Advice To Write Catchy and User Generating Content appeared first on Marketing Insider Group.
Hinge Marketing
JULY 14, 2016
Strategically developing your brand value helps foster strong relationships with clients and prospects, building a stronger path to new business. But developing a brand is only the beginning. Managing it is a continuous process. In an earlier post , I described how research can improve your brand strategy. Today, I will address common brand management challenges and which research methods are right for the job.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
JULY 14, 2016
For many marketers, the performance of a successful piece of content largely hinges on the introductory call to action (CTA) that it is promoted with. The conversion rate of that simple button, link, or image strongly impacts the value of that resource for both marketing and sales teams. That’s kind of scary, right? So much […]. The post Test These Calls to Action to Increase Conversion Rates appeared first on Marketing Insider Group.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Leadspace
JULY 14, 2016
If you spend your days as a B2B demand generation marketer trying to generate more leads—and better leads—too many leads might not sound like a problem. But what if you don’t know where to start? While you could just dump them all into Marketo or Oracle Marketing Cloud or HubSpot and hope for the best. But that’s hardly a best practice. You need to prioritize and score your leads to know who is ready to buy and who needs to be nurtured.
KEO Marketing
JULY 14, 2016
Great websites do not happen by accident. A site is successful if it is useful, relevant and converts visitors into customers. As a leading digital marketing agency, we have created many successful websites and have used that experience to create a list of website design best practices. While different web projects each have different needs, there are some design principles that are universal to all sites.
Sprout Social
JULY 14, 2016
Sprout’s recent message tagging update provided users with a robust set of tools for organizing inbound and published messages from Sprout’s Smart Inbox or Compose. Today we’re excited to introduce the Tag Report. This feature rounds out our message tagging toolset and creates an end-to-end tag management system. With the Tag Report, social media managers can analyze the effectiveness of tagged messages with insights on volume and performance patterns.
Hubspot
JULY 14, 2016
While the content your business creates is important, delivering it to the right people is easily half the battle. Using Facebook’s paid tools to expand your reach might be a no-brainer, but leveraging them to their full potential is another question entirely. Facebook's advertising platform allows marketers to effectively target a specific audience, which makes it far easier to deliver content to the people that actually want to see it -- resulting in higher engagement.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
ActiveDEMAND
JULY 14, 2016
The Benefits of Using Exit Intent Popups Savvy marketers and marketing agencies understand the usefulness of the exit intent popup. The concept isn’t complicated. It’s all about effectiveness. Personalization and automation, provide the data needed to contextualize a message. The result is control of how and when pop ups display. But good marketing practices are the difference between engaging and annoying a prospect.
Brandfolder
JULY 14, 2016
The real workhorses of your DAM (Digital Asset Management) operation are the Creative and Marketing teams. While every department has a need to consume content, it’s the responsibility of Creative.
Akoonu
JULY 14, 2016
Are you considering building Buyer Personas and Journey Maps? If yes, chances are you have questions about: How to get started. How to organize your research. How much work is involved. The best practices for Buyer Personas, Journey Maps and conducting interviews.
Contently
JULY 14, 2016
Given YouTube’s popularity, it’s surprising that the video platform doesn’t have its own Breaking Bad , Mad Men , or Game of Thrones— a singular story that creates shockwaves of influence across culture—especially considering YouTube’s recent push into scripted original series with YouTube Red. With billions of daily viewers and millions of creators, there should probably be at least one show or channel that we could point to and say, “This changed everything.” Stra
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SnapApp
JULY 14, 2016
Ever find yourself staring at a fonts dropdown menu realizing you have no clue which font you should use? Maybe you have opened a color picker and found it discouraging to move the small circle around the screen to pick the perfect color out of 10 million options. The mental block you get when trying to decide which fonts and colors to use i s something everyone experiences.
Content Standard
JULY 14, 2016
According to Hanna-Barbera’s The Jetsons , the future of mankind is looking bright. By 2062, we’ll all live in homes decorated with a mix of futuristic and seventies sensibilities, our every need attended to by various robotic butlers, maids, pets, and companions. Spaceships and jet packs will replace cars and bicycles, while various forms of energy beams supercede most household tools.
Lead Liaison
JULY 14, 2016
ALLEN, TX — July 14, 2016 — Lead Liaison, a leader in marketing automation software, announces exciting new features to enhance user experience within their top rated platform. World’s Easiest to Use Web Form Builder. Great marketing automation companies are superb listeners. One attribute that Lead Liaison is known for is the attention they give to what users have to say about their application.
DivvyHQ
JULY 14, 2016
As a dyed-in-the-wool DIY’er, I like to joke with my wife that “It’s not a project unless you get to buy a tool for it.” On the whole, this sort of logic is completely lost on her. Her response is generally “But don’t you already have a doohickey that basically does the same thing as that new thing you want to buy?” This sets me down a path of explaining how “doohickey A” is different and more suited to the prospective project than “doohickey B”.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Sales Engine
JULY 14, 2016
Content has clearly crossed a tipping point, as evidenced by how much crap shows up in my inbox and social media feeds. When I look at my inbox, I occasionally get good offers from companies I’ve never heard of whether it be an article of video white paper or infographic, but then if I go look at my junk folder, that Google separates for me, it’s filled with hundreds of unsolicited emails.
ANNUITAS
JULY 14, 2016
A few weeks ago I had the privilege and opportunity to deliver the closing keynote for the B2B Summit in London. The event, hosted by B2B Marketing , was a one-day event that delivered multiple sessions focused on best practices on everything from content, measurement, demand generation and Account-Based Marketing (ABM) strategies. Since the event, I have been fortunate to have several conversations with a few of the attendees either by phone or email and I keep thinking about what it means to
Sales Engine
JULY 14, 2016
Content has clearly crossed a tipping point, as evidenced by how much crap shows up in my inbox and social media feeds. When I look at my inbox, I occasionally get good offers from companies I’ve never heard of whether it be an article of video white paper or infographic, but then if I go look at my junk folder, that Google separates for me, it’s filled with hundreds of unsolicited emails.
Vidyard
JULY 14, 2016
Given that my Instagram feed is pretty much nothing but celebrity dogs, seeing funny dog videos when checking out social networks doesn’t usually come as a surprise. That said, seeing funny dog videos from major brands showing up on Facebook is eye catching, to say the least. A few weeks back, Ford’s Barking Lot video caught my eye: As I was scrolling through my feed, I saw this spinning little chihuahua without audio.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Adobe Experience Cloud Blog
JULY 14, 2016
Author: Scott Hogrefe You’ve heard the stats. You’ve read the articles. Today, the majority of the buyer’s journey is self-directed and happens before you even know who they are. This reality has made marketing teams accountable for engaging buyers sooner and getting them to that first “hello” faster. At Netskope, we knew we needed to strategically guide the conversation from the very first touch to the last–and to do it, we invested in creating relevant, buyer-centric
Vidyard
JULY 14, 2016
Given that my Instagram feed is pretty much nothing but celebrity dogs, seeing funny dog videos when checking out social networks doesn’t usually come as a surprise. That said, seeing funny dog videos from major brands showing up on Facebook is eye catching, to say the least. A few weeks back, Ford’s Barking Lot video caught my eye: As I was scrolling through my feed, I saw this spinning little chihuahua without audio.
Hubspot
JULY 14, 2016
A firm handshake, a friendly tone of voice, a patient nod -- all of these things can help make your client feel comfortable and understood in a face-to-face setting. But how do you nurture positive client relationships when face-to-face contact is more often than not replaced by inbox-to-inbox exchanges? When the emphasis is on plain text, the way you phrase your sentences and questions is more crucial than ever.
Contently
JULY 14, 2016
1. ‘Waiter, there’s a Squirtle in my soup’: When Pokémon invade your restaurant (The Washington Post). 2. And Now, Some Pokémon Go Erotica (Kotaku). 3. I Was a Normal Person With a Life. And Then I Started Playing Pokémon Go. (Slate). 4. Cops Called, Eggs Thrown At Hundreds Of Pokémon Go Players In Sydney (Kotaku). 5. Stabbing victim refuses treatment, continues playing Pokémon GO (Death and Taxes). 6.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Biznology
JULY 14, 2016
When I fell in love with social media a decade ago, I was convinced that media democratization would be the best thing for informed political discourse since the invention of television. Unfettered access to a diverse world of perspectives would make us more enlightened, tolerant, and aware. Empowered with boundless information, we would make more informed decisions based on consideration of many points of view.
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