Thu.May 26, 2016

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B2B Social Media: An Underutilized Method for Improving SEO Performance

KoMarketing Associates

As a Millennial, or digital native as some will put it, I grew up immersed in social media. At the age of 14, I was able to write a complete set of HTML code for how I wanted my Myspace profile to look, had more than 650 friends, with an intricate selection process for my top 8, and changed my screen name based on my mood on a weekly basis. Today, pretty much everyone uses social media – not just Millennials.

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Put A Judicial Branch In Place to Eliminate Wasted Leads

ViewPoint

Keep leads from being ignored is the fifth of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. In the last blog we discussed the importance of cost per: Lead, Sales Accepted Lead, Sales Qualified Lead and Closed Deal. Today we will discuss how to keep leads from being ignored and going into a black hole by using something I call the Judicial Branch.

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7 Digital Marketing “Rules” for Small Business Owners

Marketing Insider Group

One of the things that are so cool about digital marketing is that the little guys can compete with the big guys on a more equal footing. As long as you can get your brand “out there” in really effective ways, you can compete. Notice, however, that the key word here is “brand,” not product […]. The post 7 Digital Marketing “Rules” for Small Business Owners appeared first on Marketing Insider Group.

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Promotional products: making them effective branding tools for your business

Biznology

Promotional products have really stood the test of time in the marketing world. You know them: they are those branded gifts that have your company’s name and or logo on them. They are one of the oldest forms of marketing, advertising, and branding. However; they are still effective marketing tools even in today’s digital marketing world. The strategy for making promotional gifts an effective part of your marketing arsenal has three keys.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Elevate B2B Content Strategy to Business Level Execution

Marketing Insider Group

This post speaks to why B2B organizations should elevate content strategy from siloed functions to the business level, with executive accountability. This is about content that addresses external audiences we generally refer to as “customers”. B2B CEOs, CFOs and Sales leaders have a lot at stake in getting this right. But first let’s acknowledge a […].

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How to Build a Modern Marketing Organization

Marketing Insider Group

Executives that organize the most productive and profitable marketing departments focus on data and consumer insights. Due to the rapidly changing pace of technology platforms an effective structure should always allow for flexibility and growth. Leaders today organize teams around disciplines and skills. But some are tossing aside conventional arrangements, making new paths for more fluid […].

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Why Improv Comedy Is the Next Big Marketing Trend

Contently

There’s a buzz in the air as people cram into hard-backed chairs, murmuring and sipping from plastic cups. The curtains open, five people run onto the stage and announce that they’re about to perform comedy scenes with no preparations: “Never seen before, never to be seen again.” They ask the audience for a suggestion, and two performers step forward searching for their first idea.

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Edtech and Elearning 2016: Top 200 Influencers and Brands

Onalytica B2B

Education is the doorway to the future, and we have a shared goal to create a better future for our children by providing them with the best education now, so they will have the best opportunities to succeed when they are older. In order to do this we must provide our teachers with the most up to date resources they need to succeed and make our schools more competitive.

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This Bro Loves Denny’s Marketing So Much That He Rallied Change.org to Get Him Hired

Contently

At Contently, we love Denny’s Twitter game so much that they won our Social Media Championship bracket. But apparently we do not love Denny’s weird Twitter as much as Kai Haskins , a bro who started a Change.org petition to see if he could get an interview to work for the Denny’s marketing team. After months of tweeting at Denny’s for a job, Haskins decided to start the petition.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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The Secret to Improving Customer Satisfaction through Conversion Rate Optimization

Convert

Every person who teaches about entrepreneurship will tell you that the customer is your only boss. You make most of the decisions but then as long as they are going to make the customer feel happy then you are going to be safe. The best way to grow a business is to ensure that the.

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What to Include in a Business Thank You Letter

Lead Liaison

When you want to thank your customers, what do you do? Do you shoot them an email that they will never receive, or do you send them a letter? If you send them a letter, do you print it off and mail it, or do you go the extra mile and handwrite it? If you want to get the most out of each business thank you letter you send, handwritten letters are the way to go.

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3 Keys to High-Growth for AEC Firms

Hinge Marketing

As the dust settled after the release of our 2016 High-Growth Research Study , we thought it might be helpful to summarize a few of the key takeaways we’ve been discussing with colleagues and clients in the AEC world. Does your AEC firm qualify as high growth? There are 3 characteristics of high-growth firms that we keep coming back to, whether we’re reviewing past successes or plotting future efforts. 1.

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5 Best B2B Marketing Blog Posts of 2016 So Far

SWZD

Here are some of our favorite B2B marketing blog posts from the past few months. Before you head to the lake and fire up the grill, take a look at these B2B marketing articles.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Create custom wedding invitations with JotForm

JotForm

You’ve locked down the date, the venue, and have finalized your guest list -- now it’s time to get the ball rolling with the perfect custom wedding invitations. For the modern wedding, it makes total sense to send your invitations online. Your registry is already online so why not your actual invita.

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Introducing Our Latest Feature: Create a Personalized Summary

SnapApp

SnapApp’s latest feature allows you to create a personalized PDF that summarizes the visitor’s interaction with your SnapApp for every completion. You can then let the user download it right from the page and/or send it with their lead and engagement data. Including it with their lead data lets you do some powerful marketing, such as emailing it to them later or arming your sales team with the information gathered for a more informed follow-up.

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Improve your SEO by Fixing Your Old Web Content

KEO Marketing

As you move forward with your content marketing strategy , make sure you don’t forget about the older content that’s been on your website for a few years. Old sales pages, obsolete product pages and other outdated content can drive traffic away and lower your rank in the search engines. Here are four ways to address it: Leave it alone. If your content is still accurate and important information, if it earns a lot of inbound links, and if it continues to drive traffic then it’s worth keeping.

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9 Questions to Ask Before Creating Another Social Media Account

Hubspot

The social landscape today looks a lot different than it did last year. or even last month. As soon as your figure out a successful strategy on one channel, another one shows up and begins to demand your attention. Sound familiar? For a lot of marketers, determining exactly where and when to spend your precious resources (read: bandwidth and money) can be a challenge.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How To Create a Writing Style Guide For Your B2B Business

MLT Creative

Creating a trustworthy and consistent voice throughout all your marketing touch points is incredibly important. If your company is creating content on consistent basis (which it should) then at some point, you will need an editorial style guide. This post will cover why you need one, what a good style guide looks like and some […]. The post How To Create a Writing Style Guide For Your B2B Business appeared first on MLT Creative.

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What is a Marketer CEO?

Integrated B2B

My recent study of B2B CEOs revealed three types of CEO, each determined by their orientation towards marketing. One of these types, the ‘Marketer CEO’, believes strongly in the strategic impact of marketing. For B2B marketers, understanding the views of these CEOs can provide vital direction that will better equip them to meet the CEO’s expectations and contribute most value to the business.

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A Guide to Growing and Engaging your Membership Base [New Ebook]

Hubspot

Just as cars are fueled by gas, or a plant is feed by the sun, associations are powered by their members. But what does an association do when they can't attract as many new members as they need to support their cause? Or their current members' engagement has plateaued? Inbound marketing isn't an overnight fix, but it is a long-term and highly efficient solve to these problems.

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What is a Marketer CEO?

Integrated B2B

My recent study of B2B CEOs revealed three types of CEO, each determined by their orientation towards marketing. One of these types, the ‘Marketer CEO’, believes strongly in the strategic impact of marketing. For B2B marketers, understanding the views of these CEOs can provide vital direction that will better equip them to meet the CEO’s expectations and contribute most value to the business.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Lessons from Financial Services: Cross-Sell to Your Customers Without Pushing Them Away

Adobe Experience Cloud Blog

Author: Renata Bell Does it drive you crazy to receive email offers for products you already own? What about suggestions for irrelevant products? Millennials are hailed as the most brand loyal generation, and this loyalty frequently stems from interactions that are highly relevant and targeted. But it doesn’t just stop with Millennials; GenXers and Babyboomers appreciate contextuality all the same. “Send me offers and content I care about and nothing more.” While a healthy customer b

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Ask a Content Guy: What Content Metrics Really Matter?

Contently

Welcome to the second edition of “Ask a Content Guy,” our monthly mailbag where I answer your biggest content marketing questions. Think of me as the three-eyed raven from Game of Thrones , except I won’t set you up on a blind date with a White Walker. Last month , we broke down content marketing definitions, when it makes sense to jump on a new social media network, and how to create content on a small budget.

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Your Video Library Should Be Like a Burrito [Infographic]

Vidyard

Typical situation, you’re a marketer trying to spice up your strategy at your current company. You know the best way to do that right now is to focus on expanding your video library. And you’re damn right to think that. You’re already doing so many videos, even worse, you’re starting to run out of ideas. The question you should be asking yourself is am I making the right videos to make my marketing strategy stronger?

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How to Stay Focused in the Age of Distractions [Infographic]

Hubspot

While most of those "survivalist" reality TV shows -- like Survivor and Naked and Afraid -- send contestants to exotic, tropical locations, the producers of those shows are really missing out on an exceptionally chaotic destination: the office. True, in the office you don't have to worry about building a shelter (that's usually provided) or getting swallowed whole by an anaconda, but there are other dangers office workers have to face.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Microsites and SEO: Why B2B Link Building Matters

Kapost

Everyone loves being called out for doing great work. Recognition gives us a sense of value and validation that what we do matters. So, naturally, we were thrilled when GetApp ranked Kapost #8 on their quarterly ranking report, Top 25 Content Marketing Solutions. The report researches and ranks the top 25 content marketing-focused, cloud-based apps.