Fri.Jul 22, 2016

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7 Ways to Increase Accuracy and Insights in Google Analytics

KoMarketing Associates

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). This explosion in technology has overwhelmed marketers with data they don’t feel like they understand or control. A recent study by Conversion Logic and IDG, found that 50% of marketers reported issues with the accountability and accuracy of reports.

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Showing Advocate Marketing ROI: Insider Secrets from Two Successful B2B Marketers

Influitive

Like it or not, you’re in a constant competition with your colleagues—for budget. To win budget for your programs, you must show how they drive value for your business. So when it comes to advocate marketing, how do you show ROI? We held a video chat with Kevin Lau, Senior Marketing Manager of Customer Retention. The post Showing Advocate Marketing ROI: Insider Secrets from Two Successful B2B Marketers appeared first on Influitive.

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Is your website’s newsroom missing key pieces of content?

Biznology

If one of your company’s goals is to gain media attention, then your website can be a supporting factor with the information that the press and even your customers might be looking for. Sending out press releases and advertising on a regular basis will garner the attention you are looking for; but what happens if they come to your website looking for information?

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7 Ways to Increase Accuracy and Insights in Google Analytics

KoMarketing Associates

The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). This explosion in technology has overwhelmed marketers with data they don’t feel like they understand or control. A recent study by Conversion Logic and IDG, found that 50% of marketers reported issues with the accountability and accuracy of reports.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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[eBook] Account-Based Marketing

DiscoverOrg

Looking to give a boost your sales? There is a renewed interest in Account-Based Marketing or ABM. Currently, ABM has two definitions, the first being a way of marketing to existing clients for the purpose of cross-selling or expanding their presence within an account. Other marketers see ABM as an alternative to “buyer persona marketing,” whereby named accounts are micro-segmented with messaging that is hyper-specific to their needs.

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Why Cisco Is Hiring Over 200 Content Marketers

Contently

Last November, Cisco surprised the tech world with an unexpected round of layoffs: Over 100 people from global marketing and corporate communications were let go. The move was positioned as an organizational consolidation under new CMO Karen Walker, but, in truth, it had to do with a much more strategic aim: refocusing Cisco’s marketing on content. “In December 2015, Karen announced we would be following a content marketing model,” explained Katrina Neal, Cisco’s head of

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6 Types of Transactional Emails That Every Email Marketer Should Know

Adobe Experience Cloud Blog

Author: Kevin George As an email marketer, subscriber engagement is undeniably one of the most critical factors that makes or breaks your efforts in converting your subscribers into lifetime customers. Considering that 54% of US and Canadian consumers consider ending their brand loyalty if they are sent irrelevant content and offers, according to CMO Council, what’s the way forward?

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Create an Experience Your Customers Can’t Wait to Share Online

Convince & Convert

Welcome back to Talk Digital to Me! Here today is Daniel Lemin, Convince & Convert’s Head of Consulting and author of Manipurated. As Head of Consulting, Daniel heads up communication with Convince & Convert’s corporate and agency consulting partners, but that’s not all—he’s also an expert on the rising power of online ratings and reviews.

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Content Marketing Strategy Tips: Build Your Competitive Positioning

Kapost

If you’re in the process of building or optimizing your content marketing strategy , you’re likely encountering a few challenges. For one, you are probably stuck on distribution: how do you make sure that you reach the right audiences in a cost-effective way? You’re also probably wondering how to create content that is optimized for your audience.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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16 Killer Social Media Management Tools

MLT Creative

Social media management has risen to become a major focus area for marketers. Irrespective of the size of a company, it is important to have an active presence on various social media platforms. It is equally essential to know how to manage them efficiently and make the most of their benefits and features. However, handling […]. The post 16 Killer Social Media Management Tools appeared first on MLT Creative.

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Why Cisco Hired Over 200 Content Marketers

Contently

Last November, Cisco surprised the tech world with an unexpected round of layoffs: Over 100 people from global marketing and corporate communications were let go. The move was positioned as an organizational consolidation under new CMO Karen Walker, but, in truth, it had to do with a much more strategic aim: refocusing Cisco’s marketing on content. “In December 2015, Karen announced we would be following a content marketing model,” explained Katrina Neal, Cisco’s head of

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What's the Deal With Ad Blocking? 11 Stats You Need to Know

Hubspot

It's no secret that internet users are no strangers to seeking out the information they need online -- in fact, Google now processes over 40,000 search queries every second. And as the volume of search queries continues to climb, advertisers are recognizing an opportunity to introduce a number of different types of ads. (Think: pop-up ads, autoplaying video ads, and the dreaded mobile ad that takes up the entire phone screen.).

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Should You Use CAPTCHA on Your Forms?

JotForm

You’ve seen them, and maybe they’ve even annoyed you a time or two before -- but not without good reason. We’re talking of course about CAPTCHA, which is a security system designed to tell humans and computers apart by making form respondents identify a short series of letters in a box. You may.

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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SnapWrap: Pokémon, Remote Workers, Social Media, and More!

SnapApp

Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.

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#SproutChat Recap: Social Media & Marketing Resources Roundup

Sprout Social

All professionals have their go-to news outlets, blogs, podcasts and social media channels for advice and inspiration to better themselves and advance in their career. This week at #SproutChat , the community shared their favorite social media marketing resources. We’ve put together a roundup of some of the best ones. Check ‘em out and bookmark, follow or subscribe for your own benefit. .

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Without All the Bidding Data for Paid Search, It’s Just Intuition

QuanticMind

sAre intuition and guesswork among your SEM tools for paid search? Find out why data-driven ad solutions may be right for you. If you work in paid search, are intuition, gut feelings, and hunches three of your most common tools? Whatever you call it, we rely on our intuition every day, for all kinds of decisions. . Personally, I don’t spend a lot of time analyzing inputs for all the little details in my life.

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How to Use Visual Collaboration at Each Stage of the Buying Cycle

LEADership

Customers are savvy these days. Before making a big purchase or signing a contract, they are likely to do their due diligence on search engines, social media, review sites, and YouTube channels, gathering all the information that they can. In different phases of the buying cycle, they will be looking for different things. So what can you do to make sure that your potential customer is getting the information that you want them to have?

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Cleveland’s Weird Tech Culture, and 5 Other Stories You Should Read

Contently

Here’s what you missed while you definitely weren’t following the latest T Swift/Kim K drama … Stratechery: Dollar Shave Club and The Disruption of Everything. Selected by Amanda Weatherhead, sales strategist. After two quarters of disappointing IPOs and a marked contraction in series B investments, Unilever’s billion-dollar acquisition of Dollar Shave Club (DSC) felt like a dose of nepenthe to the tech world.