7 Ways to Increase Accuracy and Insights in Google Analytics
KoMarketing Associates
JULY 22, 2016
The number of marketing technology solutions available has increased from about 150 (2011) to over 3,800 (2016). This explosion in technology has overwhelmed marketers with data they don’t feel like they understand or control. A recent study by Conversion Logic and IDG, found that 50% of marketers reported issues with the accountability and accuracy of reports.
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