Fri.Feb 08, 2013

Trending Sources

How Inbound Marketing Aligns With the New Purchase Loop

Hubspot

In 1898, Elias St. Elmo Lewis developed the Purchase Funnel, the now familiar pathway customers travel from consideration to purchase. There are four steps in the process that have always been integral to every CMO's approach to marketing: Awareness, Interest, Desire, Action. The Purchase Funnel. Desire - This step is an exponential progression from the Interest stage. Openness.

Social business, the forest and the garden: Your intranet is not the Internet

Biznology

Photo credit: Wikipedia. The last 20 years have witnessed many success stories over the net: sites such as Yahoo!, Altavista, Geocities, AOL, Google, Amazon, WordPress, eBay, Hotmail, Wikipedia, MySpace, Flickr, Delicious, YouTube, Facebook, Twitter, Quora, Pinterest all had their days of glory. However, often the results observed inside the firewall were disappointing. Why does that happen?

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8 Times When You Shouldn't Feel Guilty About Using PPC

Hubspot

Many marketers are moving away from using pay-per-click (PPC) advertising in lieu of more cost-effective lead generation methods, like blogging, social media marketing, and creating excellent offer content that drives net new leads and reconversions. After all, everything in moderation, right? So here are some of those instances in which a little PPC might do your business some good! Yikes! Sneaky?

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Sales Prospecting Perspective Weekly Recap - Week of February 4, 2013

Sales Prospecting Perspectives

If you're located in the Northeast like we are then you're probably bunkered down in your home preparing for the storm of the century. The snow has started and lets hope you already have your milk, bread and eggs. Even 2ft (or maybe 3ft) of snow couldn't stop us from recapping some great posts from the week. First up, of course, is my weekly pick from the blogosphere to share with you. This week's post comes from Jeffrey Rohrs , VP of Marketing with ExactTarget , who wrote about last Sunday's Super Bowl and the marketing lessons learned from this year's ads. Now on to this week's recap.

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Why B2B Content Strategies Are Paramount for Generating Quality Leads

Generating demand and ensuring the consistent flow of high-quality, actionable leads is what makes B2B marketers successful.

More Trending

Mobile Advertising: What is Google doing to Adwords? - #MarketingTechMin

Synecore

Google announced some big news about AdWords this week that could change the face of mobile advertising forever. Watch as Chris and Spencer discuss these impending changes and how SMB's can use this knowledge to build their own mobile ad campaigns. Be sure to tune in every week for more talk about the latest news in the marketing and technology industry. Follow @SyneCoreTech

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3 Tips to Optimize Your Blog Posts for SEO

Marketing Action

There are many reasons why your business should be blogging. Sharing your expertise and information grounds your company as a thought leader in your space, and helps you establish relationships with visitors. Once you begin blogging, your goal is to drive traffic to your blog and website without spending budget on pay-per-click (PPC) campaigns. The solution? Search engine optimization (SEO).

Creating Winning Social Media Strategies in 8 Steps

Sazbean

Creating Winning Social Media Strategies in 8 Steps from Jay Baer. Social Media Social Networks

The Rise of Social Selling

Jill Konrath's Fresh Sales Strategies Blog

Have you heard the term "social selling" yet? If not, brace yourself. It's the way of the future. So what is it? Basically, it starts with social media -- which is simply user-created content. Your LinkedIn profile is a great example. So are your status updates and the group conversations you have. It also includes other user-created content like Twitter, blogs, YouTube and Facebook.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Creating a Sales Incentive Program that Works

Sales Intelligence View

The right sales incentive program motivates your employees to make more sales, and injects a little extra fun into their day-to-day jobs. However, not all sales incentive programs are made equal. An incentive program that your reps find lackluster will have the opposite of the desired effect. Before you build an incentive program, figure out when motivates your reps. Middle tier: 16 employees.

The ‘relationship era’ is well under way, but are marketers doing enough?

Sazbean

P&G’s former CEO, A.G. Lafley, is credited with turning around the company under the mantra “the consumer is boss” – putting the customer at the centre of everything they do. It sounds obvious, doesn’t it? Keep your customers happy, be in touch more often (not to sell, but just to show them some love), offer exceptional customer service and then just reap the benefits. Or in other words, invest at least as much to retain your customers as you did to acquire them. But the reality is different. – The ‘relationship era’ is well under way, but are marketers doing enough? by Monica Savut.

The Hottest Marketing News of the Week

Writtent

Another week in the world of content is coming to an end. Posts were published, Likes were clicked, tweets were retweeted…well, I could continue describing content distribution and sharing process forever. Instead I’d better make sure you haven’t missed anything interesting this week and pick up the most valuable pearls from the Content Marketing Ocean, [.]. Content Marketing Marketing News

Lessons to be learnt

Earnest about B2B

Sitting in a meeting a couple of weeks ago a jovial sales chap began to rib the marketing director about the extent of his role. You marketing lot just stick a few pictures in PowerPoints and brochures don’t you?’. How we giggled. While these views are clearly archaic, it does highlight an on-going issue that we marketers face – ‘how do we show the real value we add to the business?’. For the majority of other departments this job is easy. Sales guys can show directly where they are adding to the bottom line. Tech guys can launch new products on a yearly basis with a big bang. But marketing?

2016 Email Marketing Metrics Benchmark Study

To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can be scarce.