Ren?? Bonvanie, Palo Alto Networks CMO: 5 Strategies That Increase Revenue Using Marketing Analytics [Podcast]
Crimson Marketing
AUGUST 13, 2014
'Marketing is responsible for greater and greater amounts of the sales pipeline these days. Whereas in the past, a corporate marketing departments goal was to hand off to Sales once an account was qualified, that line has become blurred, if not entirely eliminated. Ren Bonvanie, CMO of next generation firewall producer Palo Alto Networks, is a successful evangelist of the use of data science in corporate marketing.
Let's personalize your content