Wed.Aug 13, 2014

article thumbnail

Ren?? Bonvanie, Palo Alto Networks CMO: 5 Strategies That Increase Revenue Using Marketing Analytics [Podcast]

Crimson Marketing

'Marketing is responsible for greater and greater amounts of the sales pipeline these days. Whereas in the past, a corporate marketing departments goal was to hand off to Sales once an account was qualified, that line has become blurred, if not entirely eliminated. Ren Bonvanie, CMO of next generation firewall producer Palo Alto Networks, is a successful evangelist of the use of data science in corporate marketing.

article thumbnail

Content Marketing: How do you know if it???s working?

Writing on the Web

'How do you know if your content is working for you? Everybody says they want more traffic, but quite frankly, traffic stats leave me scratching my head and saying “Okay, that’s nice…and so what?” Maybe it’s because I’m not an analytical type, I prefer big picture thinking and gut feelings and intuition. But if I had a metric I could look at and be able to tell if my content is working, i.e. having an impact on readers, then maybe I’d become more analyti

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Data Geek or Storyteller? Today’s CMO Must Excel at Both

Convince & Convert

Image via BigStockPhoto.com Not too long ago, I spoke to Steve Herrera, an executive recruiter at SEBA International, about what it takes to be a great CMO in this era of data-driven marketing. Specifically, I asked him about the great divide in marketing skills: Silicon Valley vs. Madison Avenue, or put another way, data geek vs. storyteller. Whose skills will reign supreme?

article thumbnail

Marketing Automation is Lead Management

SugarCRM

'The post Marketing Automation is Lead Management appeared first on Salesfusion.

article thumbnail

Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

article thumbnail

The Real Truth About Social Media Metrics

Convince & Convert

'Recently, I launched a brand-new video podcast called Jay Today. I upload a new, 3-minute video every business day, where I talk about social media, content marketing, business and life. It’s a way for me to talk about what’s in my head RIGHT NOW. JayToday is available on Youtube , iTunes (as a video podcast), and at JayToday.tv. The show is sponsored by Sprout Social (which I use for my social media), and Candidio (a great video editing service).

More Trending

article thumbnail

20 Skills You Won't Believe You Can Endorse People for on LinkedIn

Hubspot

'When LinkedIn first came out with endorsements, my friend and I were talking about funny endorsements we could give each other: shirking responsibility; looking busy; passing the buck. We were saddened to learn LinkedIn doesn''t let you make up your own silly endorsements. But I learned soon thereafter you don''t need to make up endorsements in order to have some fun with your connections.

article thumbnail

Things to Consider While Going for your Next Website Redesign

LeadSquared

Suddenly, website redesign seems to be the de rigueur of 2014. It’s a good thing really; people realizing the importance of adopting newer, more customer-centric website design. We know this, because many of our clients are in the process of website redesign right now, and, get this, they understand that website redesign is much more than just aesthetics now – here’s your voila moment for today, marketers!

article thumbnail

Inbound Is for Closers: Busting 5 Common Bottom-of-the-Funnel Myths

Hubspot

'The following is an excerpt from our new guide, Inbound Marketing MythBusters. To download the full guide, click here. The misinformed marketer may think of inbound marketing as only being effective at filling the top of the funnel. The reality, however, is that inbound marketing can help with all areas of the marketing funnel, including the very bottom.

article thumbnail

How (and Why) to Personalize Content on the Web

Adobe Experience Cloud Blog

'Author: Maggie Jones According to Forrester research, your audience will consume around three pieces of content on your website for every one piece you can realistically complete and deliver. This shouldn’t be much of a surprise — creating content is a big investment of resources, and if your audience is spending a healthy amount of time on your site, you want them to consume your content.

article thumbnail

WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

article thumbnail

Landing Page Best Practices You Should Still Test For Yourself

Hubspot

'Wouldn''t it be nice if people in your industry did some A/B tests, talked about or published their results, and then you could just replicate their tactics and get the same results? Think of how much bandwidth it would save you and your team! But unfortunately, just because something works for other companies doesn''t mean it''ll work for you. While best practices can give you a great jumping-off point, if you really want your business to be successful, you''ve got to put these best practices

article thumbnail

Visuals and visual design in content marketing

Biznology

'Last month, we took a look at the importance of branding to successful content marketing. A part of that discussion was, as youd expect, visual design. That makes sense, since visual design is typically the first thing most people think about when they think of branding. (Most people think ofApples logo, Coca Colas bottle or Tiffanys blue boxes when talking about branding before Nordstroms incredible customer service.).

Design 151
article thumbnail

How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

'This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Some people think content promotion isn’t complicated. It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? If only it were that simple.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

What is Marketing Automation? (Part I) by Alessandra Ceresa. Marketing Automation: The Basics. “You’ve got to implement a marketing automation strategy!” How many times have you, as a business owner or marketing executive, heard that phrase? If you are like most entrepreneurs, probably quite a few times. The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it.

article thumbnail

The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

What is Marketing Automation? (Part I) by Alessandra Ceresa. Marketing Automation: The Basics. “You’ve got to implement a marketing automation strategy!” How many times have you, as a business owner or marketing executive, heard that phrase? If you are like most entrepreneurs, probably quite a few times. The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

What is Marketing Automation? (Part I) by Alessandra Ceresa. Marketing Automation: The Basics. “You’ve got to implement a marketing automation strategy!” How many times have you, as a business owner or marketing executive, heard that phrase? If you are like most entrepreneurs, probably quite a few times. The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

What is Marketing Automation? (Part I) by Alessandra Ceresa. Marketing Automation: The Basics. “You’ve got to implement a marketing automation strategy!” How many times have you, as a business owner or marketing executive, heard that phrase? If you are like most entrepreneurs, probably quite a few times. The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

What is Marketing Automation? (Part I) by Alessandra Ceresa. Marketing Automation: The Basics. “You’ve got to implement a marketing automation strategy!” How many times have you, as a business owner or marketing executive, heard that phrase? If you are like most entrepreneurs, probably quite a few times. The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it.

article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

What is Marketing Automation? (Part I) by Alessandra Ceresa. Marketing Automation: The Basics. “You’ve got to implement a marketing automation strategy!” How many times have you, as a business owner or marketing executive, heard that phrase? If you are like most entrepreneurs, probably quite a few times. The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

What is Marketing Automation? (Part I) by Alessandra Ceresa. Marketing Automation: The Basics. “You’ve got to implement a marketing automation strategy!” How many times have you, as a business owner or marketing executive, heard that phrase? If you are like most entrepreneurs, probably quite a few times. The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

What is Marketing Automation? (Part I) by Alessandra Ceresa. Marketing Automation: The Basics. “You’ve got to implement a marketing automation strategy!” How many times have you, as a business owner or marketing executive, heard that phrase? If you are like most entrepreneurs, probably quite a few times. The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

What is Marketing Automation? (Part I) by Alessandra Ceresa. Marketing Automation: The Basics. “You’ve got to implement a marketing automation strategy!” How many times have you, as a business owner or marketing executive, heard that phrase? If you are like most entrepreneurs, probably quite a few times. The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it.

article thumbnail

What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

What is Marketing Automation? (Part I) by Alessandra Ceresa. Marketing Automation: The Basics. “You’ve got to implement a marketing automation strategy!” How many times have you, as a business owner or marketing executive, heard that phrase? If you are like most entrepreneurs, probably quite a few times. The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

What is Marketing Automation? (Part I) by Alessandra Ceresa. Marketing Automation: The Basics. “You’ve got to implement a marketing automation strategy!” How many times have you, as a business owner or marketing executive, heard that phrase? If you are like most entrepreneurs, probably quite a few times. The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

What is Marketing Automation? (Part I) by Alessandra Ceresa. Marketing Automation: The Basics. “You’ve got to implement a marketing automation strategy!” How many times have you, as a business owner or marketing executive, heard that phrase? If you are like most entrepreneurs, probably quite a few times. The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

What is Marketing Automation? (Part I) by Alessandra Ceresa. Marketing Automation: The Basics. “You’ve got to implement a marketing automation strategy!” How many times have you, as a business owner or marketing executive, heard that phrase? If you are like most entrepreneurs, probably quite a few times. The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it.

article thumbnail

How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

What is Marketing Automation? (Part I) by Alessandra Ceresa. Marketing Automation: The Basics. “You’ve got to implement a marketing automation strategy!” How many times have you, as a business owner or marketing executive, heard that phrase? If you are like most entrepreneurs, probably quite a few times. The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

What is Marketing Automation? (Part I) by Alessandra Ceresa. Marketing Automation: The Basics. “You’ve got to implement a marketing automation strategy!” How many times have you, as a business owner or marketing executive, heard that phrase? If you are like most entrepreneurs, probably quite a few times. The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it.

article thumbnail

What is Marketing Automation? (Part I)

GreenRope

What is Marketing Automation? (Part I) by Alessandra Ceresa. Marketing Automation: The Basics. “You’ve got to implement a marketing automation strategy!” How many times have you, as a business owner or marketing executive, heard that phrase? If you are like most entrepreneurs, probably quite a few times. The truth is, everyone tells you that you have to have marketing automation, yet no one tells you what it is or how to actually implement it.