Thu.Jul 24, 2014

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Follow Up – My 2014 Content Marketing Predictions

ANNUITAS

'Back in January, I participated as a panelist in a webinar from the Content Marketing Institute, 2014 Content Marketing Trends (access their archive to find and download a transcript here ) also featuring Robert Rose, Chief Strategist for the Content Marketing Institute and Mark Bornstein, Sr. Director of Content Marketing at ON24. I thought it might be fun to revisit my original predictions and see how they were shaking out, now that we are a little more than 50% through the year.

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e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake

Biznology

'You think you’ve got e-Commerce SEO problems? Well, did you hear how Google’s Panda update is going to cost eBay about $200 million in revenue this year? While $200 million is, ahem, only about 1% of eBay’s annual revenues, it still represents–if you’ll pardon the technical term–a metric crap ton of money. I’ve worked with companies that handled billions of dollars in daily turnover and can honestly tell you that no one treats a couple hundred million l

SEO 159
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Samsung Puts Its New Phone To the Ultimate Test: An Underwater Selfie Challenge

Convince & Convert

'Picture this: it’s the first day of Spring and you’re in Switzerland, relaxing with friends along the picturesque banks of Lake Zurich. Then, out of nowhere, a person in a scuba gear pops out of the water with a ringing cell phone. Would you answer? Luckily for Samsung and its Swiss communications agency Serranetga, many did. As seen in a new video to promote the Samsung Galaxy S5 and its water resistant feature, individuals who answered the phone were then challenged to jump into the lake and

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Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag

Adobe Experience Cloud Blog

'Author: Jessica Langensand There are three things that symbolize summer for me: watermelon, warm nights, and a very full Kindle. And while I’m not opposed to classic beach reads (murder mysteries, romance novels, etc.), I feel twice as proud of myself when I’m enjoying books I can apply back at work — it’s the best of both worlds.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Interesting Infographics: 10 Hacks For Creating The Ultimate LinkedIn Profile

LEADership

'As we know, LinkedIn can be a valuable and effective form of B2B lead generation. Have you asked yourself these questions recently? How effective is my LinkedIn profile? Does my LinkedIn profile currently provide my prospects with a positive first impression? The social media experts from Link Humans designed an intriguing infographic to help professionals, including B2B marketers, create killer LinkedIn profiles.

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How to Create Compelling Technology Client Case Stories

Hinge Marketing

'Having a good reputation is key to having a successful brand, especially in the technology industry. So much so, that at Hinge, we define your brand as a combination of your reputation and your visibility. Sure, there are other ingredients in this recipe, but without a visible reputation, no one would be willing to even try your dish. And this is more than speculation on our part.

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25 Must-Tweet Inspirational Quotes From Inbound Experts

Hubspot

'When do you feel most inspired? Lots of people feel most inspired at events. It makes sense -- you''re surrounded by tons of interesting people and listening to fascinating speakers. You come away feeling renewed and energized. That''s why I''m getting really excited for INBOUND 2014. I can''t wait to hear all about Martha Stewart''s accomplishments, Simon Sinek''s thoughts about leadership, and Guy Kawasaki''s insights.

CMO 59
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8 Social Media Tools to Get Your Content Buzzing Across Networks

KoMarketing Associates

'We’ve all heard it: “If a tree falls in the forest and nobody is around, does it still make a sound?” While you may be thinking to yourself, “Yeah, I have. Why is this the leading sentence in a marketing blog?” think of it this way: “If a content marketer writes an outstanding piece but fails to consider promotion and their target audience, does anybody notice?”.

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9 SEO Techniques to Dominate the Most Popular Methods of Content Discovery

Hubspot

'Though Google gets roughly 3.5 billion searches a day , there are really only three types of searches that people perform -- navigational, informational, and transactional. If you want get more people to find you in search, you need to know how to optimize your content for each of these types. In this article, I’m going to explain each of the three types of searches and give a bit of perspective on why each one is important.

SEO 59
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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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From Demand Generation to Revenue Generation: How to Become a Revenue-Driven Marketer [Infographic]

Crimson Marketing

'The days of marketing as a necessary cost center are numbered. Today, marketers must demonstrate how marketing will contribute to the company’s top-line revenue growth, or be prepared to change careers. . CMOs and Marketing VPs need to step up and take responsibility for revenue production. That means coming to the table with a revenue marketing forecast and aligning tightly with sales to ensure the revenue goal is met.

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How to Get More People to Register for Your Next Event

Hubspot

'According to a recent HubSpot and Eventbrite survey of event organizers and attendees, 84% of respondents feel that attending events is an important part of their job, with 79% going to events specifically to learn something. However, over a third of those people are being left disappointed with the events they are invited to. It seems that many event organizers don''t take into account who would actually benefit from attending their event (47% of event organizers do not have a well-defined buy

FAQ 58
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The Do's and Don'ts of Using Facebook for Business [Infographic]

Hubspot

'You’ve heard all about the importance of using Facebook to grow your business. You know that it has a large user base. You realize that it can help you find new customers. But actually doing marketing on Facebook is a whole other story. Wouldn''t it be nice to have a little pocket guide to navigating Facebook? You''re in luck: the psychics at Verticalresponse have read your mind.