Zoominfo
AUGUST 12, 2018
Artificial intelligence may seem like a new edition to the business world– but it’s already transformed the way we sell B2B products and services. Early adopters of AI have achieved significant benefits – including increased efficiency, cost reduction, improved customer experience, revenue growth, and more. But, many businesses still question the effectiveness and practicality of AI.
NuSpark Consulting
AUGUST 12, 2018
There are many types of website conversions. Here is how to track them all with Google Ads for better, more complete optimization and reporting. You’ll learn about all of the buyer intent, lead, and sale activities that occur on your websites or landing pages, and how to measure them with the new Google Ad Platform. TRANSCRIPT. Video marketing is a powerful tactic to promote, brand, and grow your business online.
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Zoominfo
AUGUST 12, 2018
Creativity isn’t a concept that can easily be put into words. So in an effort to demystify the term, we’re going to dive into marketing creativity in the B2B realm. With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Our examples highlight ways companies achieved branding success through creative marketing initiatives. 1.
Hubspot
AUGUST 12, 2018
Closing is a make-or-break moment in sales. Choosing the right phrases to seal a sales deal is crucial. And this moment is likely the final verdict determining whether or not your efforts will amount to anything at all. You're not the only salesperson who feels apprehensive about the close. However, without that feeling of risk, successfully closing a sale wouldn't be so thrilling -- which drives salespeople to continually strive for more.Because sales professionals are expected to generate the
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
Ontraport
AUGUST 12, 2018
Here are seven of Landon and Lena’s best insights to help you avoid the dangerous mistakes made by far too many entrepreneurs. The post Planning to Scale Your Business? Don’t Do These 7 Things. appeared first on The ONTRAPORT Blog.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Heinz Marketing
AUGUST 12, 2018
By Sheena McKinney , Executive Assistant to President Matt Heinz at Heinz Marketing. This is the latest in a series of weekend posts highlighting a wide variety of applications we think are pretty cool. Most have to do with sales, marketing and productivity. Check out past featured apps here. If you want to record, manage, and view all your tasks, reminders, notes and calendars easily all in one handy app, you NEED to check out Awesome Note !
Brandfolder
AUGUST 12, 2018
While advertising, branding, creative and marketing agencies may have different offerings, there’s one thing they share in common: they all create a ton of assets. They create files for design.
B2B Marketing Directions
AUGUST 12, 2018
Unless you've been completely off the grid for the past several years, you're well aware that the popularity of video content has exploded. eMarketer recently estimated that U.S. adults now spend over an hour per day watching videos on digital devices. Omnicore has reported that in early 2018, YouTube had 1.57 billion monthly active users who watched over 5 billion videos every day.
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