Marketing Insider Group

JANUARY 5, 2015

'By NewsCred Contributor, Dawn Papandrea. If you’re an aspiring entrepreneur, chances are you enjoy reading about successful business owners who were once starting out like you. Through their stories, you can find inspiration and score some start-up advice. Better yet, if you really want to think like an entrepreneur, you should tap into the sources that inspire, motivate, educate, and inform them on a daily basis, and make them part of your required reading as well.

Work Management 199

Work Management Marketing Management Paid Search Agency Startups 199

Adobe Experience Cloud Blog

JANUARY 5, 2015

'Author: Matt Zilli According to dictionary.com, the standard definition of “to activate” means “to make active ; cause to function or act.” Or in the realm of Physics (a realm marketers rarely get to consider), it means “to render more reactive ; excite.”. As a marketer, I long for the day when all of my customers are active. I yearn for them to react to my offers.

Activities 105

Activities Thought Leadership CAN-SPAM Marketo 105

Buzz Marketing for Technology

JANUARY 5, 2015

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Scaling Social Globally: Best Practices for Engaging with an International Audience. This webinar was sponsored by Act-On Software and featured Mike Stenberg ( @stenmic ), Global Vice President of Digital Marketing for Siemens, and Andrew Ashton ( @AndrewLAshton ) Social Media Analyst at Yum!

Practices 100

Practices Best Practices Webinar Metrics Social Media 100

Convince & Convert

JANUARY 5, 2015

'Tweetable Moments Your story is not about you; it’s what you do for others. annhandley Tweet This. Ann Handley is the Chief Content Officer for MarketingProfs , a company that offers real-world education for modern marketers through training, best practices, research, and other content. She also literally wrote the book on how to create great marketing content with her bestseller, Everybody Writes.

Validation 116

Validation Training Education Marketing & Strategy 116

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Webinar Metrics

Hinge Marketing

JANUARY 5, 2015

'Many professional services firms – even those that have embraced many facets of online marketing – are still wary of social media. These firms might have limited or nonexistent presences on major social media platforms, or they haven’t taken steps to integrate social media into their larger marketing strategies. Does this sound like your firm?

Social Media 93

Social Media Social Marketing Media Work Management 93

Hubspot

JANUARY 5, 2015

'What’s the toughest part of writing a blog post? For a lot of people, it’s the conclusion. You spend a long time -- maybe hours -- writing the perfect article. You do all the outlining, research, formatting, and then you get to the end. Now what do you say? A lot of writers whip out a half-baked conclusion, or shirk it altogether. But if your conclusion is lame, then the whole piece falls flat.

Tips 60

Tips Hubspot Opinions Examples 60

Vidyard

JANUARY 5, 2015

Successful projects of any type start with all stakeholders being on the same page. And your video marketing project is no different. So what’s the best way to make sure everyone’s on the same page? Lay everything out ahead of time in a creative brief, send it to everyone who will be involved in the project and allow at least one meeting for walking through the brief and answering any related questions.

Planning 53

Planning Template Creativity Video Marketing 53

Hubspot

JANUARY 5, 2015

'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. We’ve all heard LeBron James talk about how he wants to be a tight-end in the NFL. People laugh at that. The youngsters don’t remember Deion Sanders and Bo Jackson played two sports. We underestimate the idea that many athletes in today’s world could, after a short while, become dominant players in a totally different sport (Yeah yeah, I know you’re all thinking, “But Michael Jordan … ” I get

Advertising Agencies 54

Advertising Agencies Ad Agencies Advertisements Advertising 54

Circle Studio

JANUARY 5, 2015

The post 10 Building Blocks of a Business Development-Focused B2B Website appeared first on circle S studio.

Marketing Websites 60

Marketing Websites Ad Building B2B Business 60

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

JANUARY 5, 2015

'For most marketers, the buyer persona is one of the first things developed when beginning work on a new campaign. In an ideal world, you have time to carefully craft personas through a combination of internal stakeholder discovery and direct customer interviews. Unfortunately, timing can sometimes cut the schedule short. The number of customer interviews could be reduced, or maybe eliminated completely.

Buyer Personas 52

Buyer Personas Marketing Attribution Planning Marketing Automation Services 52

LeanData

JANUARY 5, 2015

I love being trendy. So, once the term “data-driven” started showing up everywhere…in event names, white paper titles, news articles, and webcasts…I had to immediately jump on the bandwagon and change everything I was doing. I mean really. How could such an amazing term be found, be available to me, and become so widely accepted? Of course, how could I be so dumb — not being “data-driven”.

Webcast 40

Webcast Marketing Budget Paper Trade Show 40

Content Standard

JANUARY 5, 2015

A recent study of social engagement on Twitter has found that more than two-thirds of tweets involving images receive a retweet, compared to just 30 percent of tweets that do not feature an image. This finding, revealed in a study from Stone Temple Consulting , underscores the significant increase in engagement that an image can drive for a piece of social content.

Studies 40

Studies Twitter Social Media Trigger Marketing 40

LeanData

JANUARY 5, 2015

I love being trendy. So, once the term “data-driven” started showing up everywhere…in event names, white paper titles, news articles, and webcasts…I had to immediately jump on the bandwagon and change everything I was doing. I mean really. How could such an amazing term be found, be available to me, and become so widely accepted? Of course, how could I be so dumb — not being “data-driven”.

Webcast 40

Webcast Marketing Budget Paper Trade Show 40

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Social Media

markempa

JANUARY 5, 2015

'Tweet Lead nurturing involves a number of activities and channels such as “under the hood” tracking and scoring of prospects behavior and engagement with your campaigns as well as follow-up telephone at times whenever that tactic fits into an overall lead nurturing program. However, the key channel for lead nurturing is email — particularly using email to send a series of relevant content pieces or offers to prospects as they move through the buying funnel.

Lead Nurturing 226

Lead Nurturing Lead Ranking Top of Funnel Lead Scoring 226

LeanData

JANUARY 5, 2015

I love being trendy. So, once the term “data-driven” started showing up everywhere…in event names, white paper titles, news articles, and webcasts…I had to immediately jump on the bandwagon and change everything I was doing. I mean really. How could such an amazing term be found, be available to me, and become so widely accepted? Of course, how could I be so dumb — not being “data-driven”.

Webcast 40

Webcast Marketing Budget Paper Trade Show 40

Biznology

JANUARY 5, 2015

'The U.S. trade show industry is BIG. In 2012, there were 10,900 trade shows that drew 27 million attendees. While the overall industry has grown 2-3% in 2014, not all shows have seen this increase. Many are not growing and/or seeing a decrease in their margin/profit. Part of the challenge today for trade show marketers is to cost effectively attract attendees.

Trade Show 138

Trade Show Co-Registration Cost Per Thousand CPM 138

Content Standard

JANUARY 5, 2015

Sometimes I get up from my desk in the middle of working on a project and I walk around the office observing my coworkers. With a notebook and pen in hand, I pretend I’m looking for someone or that I’m on my way to a meeting. These are the very people I’m trying to reach. Because building an audience is one part of my job, it’s nice to see firsthand the mannerisms of people consuming online information for hours every day.

Ad Building 40

Ad Building Advertising Agencies Network Marketing Impressions 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

JANUARY 5, 2015

'Every single day, 196.3 billion emails are sent or received. That’s about 26 emails per day for every single human being on the planet -- and since, of course, not everybody on the planet is online, the number of emails per head per day is actually a lot higher. The frequency of email sends, and the pressure many people feel to check their email constantly, makes it an appealing channel for marketers trying to reach their customers and prospects.

Creativity 59

Creativity Loyalty Amazon Clickthrough 59

PureB2B

JANUARY 5, 2015

If you’re dismissing content marketing as mere hype, you might be missing the mark. The truth is that, when done correctly, content can be a powerful force for change in your marketing efforts. Whether you’re eager to establish your brand as an authoritative voice in your field or looking to fill that all-important last stage of your sales funnel, content marketing can help you reach your goals.

Top of Funnel 62

Top of Funnel Content Marketing Burn Rate Content 62

PureB2B

JANUARY 5, 2015

If you're dismissing content marketing as mere hype, you might be missing the mark. The truth is that, when done correctly, content can be a powerful force for change in your marketing efforts. Whether you're eager to establish your brand as an authoritative voice in your field or looking to fill that all-important last stage of your sales funnel, content marketing can help you reach your goals.

Top of Funnel 62

Top of Funnel Content Marketing Burn Rate Advertising Agencies 62