Thu.Nov 29, 2012

Trending Sources

5 Charts That Could Change Your Email Marketing

It's All About Revenue

by Jesse Noyes | Tweet this Email is a solid part of the modern marketing mix. It’s not going anywhere. But like any practice, it can get stale, even ineffective, if you’re not trying different tactics and using fresh data. That’s why we regularly bring benchmarking data on how customers are using email and the results they see with our Chart of the Week project. Make it Work for the Weekend.

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16 Slides On The Future Of Digital

B2B Marketing Insider

This week I attended Business Insider ‘s Ignition conference where the topic was “The Future of Digital.” ” The topics ranged from digital content to advertising, to the rise of the mobile web and e-commerce to social media and technology start-ups. Looking out to 2015, internet access from mobile devices including tablets will be a large majority of the broadband traffic.

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Seven of the Best Guides to Marketing with Pinterest of 2012

Webbiquity

While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. On one hand, it’s highly engaging, rapidly growing, and has more than 11 million users. On the other hand, 80% of users are women and the most popular topics continue to be fashion, cooking, home decor, crafts, weddings and kids.

Three Digital Marketing Musts This Holiday Season

Biznology

Photo credit: Vanderelbe.de. The holiday season is an interesting time to observe marketing tactics, especially when it comes to large businesses. Black Friday (now fading into  Gray Thursday ), Small Business Saturday, Cyber Monday — these are official shopping days that have almost become holidays in and of themselves. Give gifts. Jump on the bandwagon.

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

More Trending

Visual Gold! The New Revolution of Content Marketing [Infographic]

Modern B2B Marketing

by Jason Miller Content is evolving and marketers need to expand their content marketing strategy to include visual elements into their overall mix. The problem is that customer and prospects have less time for weighty words due to the current state of information overflow. This visual consumption of data lets us know the big message and allows us to decide whether or not we need to keep reading.

Your Brand's 2013 Content Marketing Plan

Synecore

As we head into yet another New Year, content marketing is on the minds of businesses and marketing departments great and small. To get you started on the right foot in 2013, here is a quick and dirty content marketing template for your brand…. In short, our content will be a reflection of our company’s vision. Each theme, or campaign, will last roughly one month. Tweak, refine, tweak, refine.

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Your 12-Point Checklist for Mobile-Optimized Landing Pages

Hubspot

Who knew Disney (Walt, not the corporation) was such a prognosticator of things to come? Visionary, yes. Impresario, of course. But who knew that “It’s a Small World,” that cloying little ditty you can’t get out of your head for hours after taking a 12-minute motorized gondola ride, would foretell the future of marketing? think not. Six-word headlines are so last year. 10) Get to the Point.

Finally, we have an answer. A {growtoon}.

grow - Practical Marketing Solutions

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn  is  a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter:  @joey_strawn. Comments Awesome. And probably true! Like or Dislike: 0 0 by Carol Lynn Rivera Joey always has some funny little detail in his cartoons!

Stop Killing Your Content: 3 Reasons Your Content Falls Flat

Each year B2B organizations spend more than $5.2 billion on content creation – and yet, many assets fail to provide true ROI. Download the eBook to avoid the three top problems that keep content from living up to its potential.

How Customers Want to Be Treated: Debunking Common Marketing Myths - Part 4 of 4

Cloud Potential

CEOs and entrepreneurs tend to pay very little attention to the customer’s experience, as I mentioned in a recent article about Steve Jobs. They focus on product development, managing the people, business relationships, regulations, financials, and marketing. And yet, it is the customer’s experience that causes customers to recommend a company or warn others to stay away. read more.

Do You Know What Your Companies Key Results Are For 2013?

Sales Prospecting Perspectives

AG has been in business for over ten years. thought, until recently, I knew what our Key Results were. Growth, more revenue, higher margin. Well maybe, maybe not. As it turned out, I was correct on a couple but missed a couple as well. As I wrote in my last blog, we recently sent our management team to the OZ Principle one day training. They came back energized with a lot of great ideas. The first was to take a half day off site to determine exactly what our Key Results are. could not have been more wrong. Of the seven of us, none had exactly the same ideas for what our Key Results are.

How Even YOU Can Master PPC Campaign Management [TEMPLATE]

Hubspot

There aren’t many guarantees in life, and even fewer in marketing. But in the world of search engine marketing (SEM), using paid search (PPC) to rank on a search engine results page (SERP) for a given term comes pretty close. So, how do you do PPC "properly" so you actually get leads at a reasonable cost? It comes down to intelligent campaign structure. You use a template. let's get started!

Accenture & CIO Insights: Improve Sales Effectiveness with Tablets in 2013

The ROI Guy

In a survey of Chief Sales Officers (CSOs), the number one priority for the coming year was to improve sales effectiveness, especially finding ways to improve quota attainment success, improving deal size and driving competitive win rates. This was reported by almost 60% for responses from sales executives at over 200 $1B+ revenue companies worldwide by CSO Insights and Accenture.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

eMagine CEO Brett Cohen Honored by Local Football Team

EMagine B2B Blog

It isn’t often that we tout the accolades of our CEO and Co-Founder, but this recent event deserves special recognition. We wanted to share this with all of you. Bridgewater Badgers Youth Football Association held a dedication of a head stone and flag pole to our own CEO, Brett Cohen. For 15 years, Brett has [.] B2B Web Strategy

The top 50 in sales lead management: Who do you pick to be on the 2012 list?

Sales Lead Insights

Don't miss your last opportunity to vote for your top three candidates to be among the "50 most influential people in sales lead management" in 2012. The Sales Lead Management Association (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Friday, November 30th! So why don't you click this link to cast your votes right now? You'll need to join the association, but membership is free.).

Social Media Writing: Your Rules for Engagement

WindMill Networking

Wouldn’t it be great to know exactly when, where and what to share on social media to reach your marketing goals? Engagement is an essential social media goal. In a survey from Awareness , 78% of respondents indicated that engagement is their top priority for social media marketing , second only to revenue generation at 51%. If you’re involved in social media, your goals are likely very similar.

Will Jet Engines Ever Be Social?

Digital B2B Marketing

What would a jet engine say if it was on a social network? The CMO of GE talked about this in a video earlier this year at Dreamforce. Wow, what a question. To think, soon your refrigerator, car and, yes, jet engines may be part of your social network. But as devices join you on Facebook, Twitter or other social platforms, are they really becoming social?

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Between November 5 and November 17, we surveyed 601 marketers with an 18-question online survey. A few weeks later, Adweek sent the questionnaire to 144 additional marketers. As the survey was answered by nearly our entire population target, the calculated margin of error was approximately 1 percent. Here's what we learned.

I ? Sprout Social

Tomorrow People

Sprout Social, the social media workflow software, asked me to publish an ‘honest review’ of their product. Here’s what I think, no holds barred! As the Community Manager here at inbound marketing agency Tomorrow People, I’ve long been a lover of Sprout Social , the social media workflow software. Sprouts: not just for Christmas. also use it to learn more about my target audience’s age and gender.

Do You Know What Your Company's Key Results Are For 2013?

Sales Prospecting Perspectives

AG has been in business for over ten years. thought, until recently, I knew what our Key Results were. Growth, more revenue, higher margin. Well maybe, maybe not. As it turned out, I was correct on a couple but missed a couple as well. As I wrote in my last blog, we recently sent our management team to the OZ Principle one day training. They came back energized with a lot of great ideas. The first was to take a half day off site to determine exactly what our Key Results are. could not have been more wrong. Of the seven of us, none had exactly the same ideas for what our Key Results are.

Who Follows Healthcare Providers on Social Media

Fathom

Surprise! The biggest followers of clinics and hospitals on social media are young adults, specifically those from ages 18–24. According According to a recent Russell Herder survey of 1,000 U.S. adults (via iHealthBeat), they follow at a rate of 21.1%, which almost doubles the … Continue reading → The post Who Follows Healthcare Providers on Social Media appeared first on Fathom.

5 Questions You Need to Answer Before Getting a Prospect on the Phone

Sales Intelligence View

Has your prospect ever been in your database before? Find out if your prospect has had any relationships with your business in the past. Have they ever been a prospect before? How far into the sales cycle did they get, and why didn’t the deal close? For example, you may have sold products to a prospect in the past, but you haven’t sold them anything in a while. How will prospects use them? Sales 2.0

Content Strategy for Marketing

Learn about the benefits and key considerations in developing a content strategy for marketing that's sustainable, scalable and sale-able.

eMagine CEO Brett Cohen Honored by Local Football Team

EMagine B2B Blog

It isn’t often that we tout the accolades of our CEO and Co-Founder, but this recent event deserves special recognition. We wanted to share this with all of you. Bridgewater Badgers Youth Football Association held a dedication of a head stone and flag pole to our own CEO, Brett Cohen. including his own son, Bryce). B2B Web Strategy

Debunking Social Media Marketing Myths

Client Bridge

It can be hard to keep up to date on what's really going on with social media. As a result, myths about social media persist and prevent marketers from fully utilizing it as a tool. The Hubspot blog takes a look at 20 common social media myths and explains why they're false. "My customers aren't on social media." Facebook has a billion users, Twitter has 170 million users, Google+ has 100 millions. Those are the biggies, but many other social networks have millions of users. Social media is awesome! Join every network right now!" Google+ is dumb." Pinterest is only for B2C organizations."

I ? Sprout Social

Tomorrow People

Sprout Social, the social media workflow software, asked me to publish an ‘honest review’ of their product. Here’s what I think, no holds barred! As the Community Manager here at inbound marketing agency Tomorrow People, I’ve long been a lover of Sprout Social , the social media workflow software. Sprouts: not just for Christmas. also use it to learn more about my target audience’s age and gender.

What Does Your Social Brand Say About You Online?

Sazbean

You know that social media marketing is here to stay BIG time, right?  Are you still kind of fighting how essential it has become?  Do you believe it will do nothing but grow in importance for business success? Consider These Trends According to recent survey findings from SocialMediaToday, in cooperation with SAP and the Pivot Conference, 71% of businesses claim to use social media for customer service, and 87.5% of those have realized a positive impact from doing so. Millennials (aged 18-24) were the most likely age group to say that emotional connections with brands matter to them.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.