by Jason Miller Content is evolving and marketers need to expand their content marketing strategy to include visual elements into their overall mix. The problem is that customer and prospects have less time for weighty words due to the current state of information overflow. In addition, the fast paced world of social media has forced us to learn to digest information faster and sometimes even at a glance. This visual consumption of data lets us know the big message and allows us to decide whether or not we need to keep reading. Infographic MORE >>

While consumer brand marketers are embracing Pinterest enthusiastically, many B2B marketers are still in a quandary about the visual sharing site. On one hand, it’s highly engaging, rapidly growing, and has more than 11 million users. On the other hand, 80% of users are women and the most popular topics continue to be fashion, cooking, home decor, crafts, weddings and kids. So, is Pinterest worthwhile for business marketing? Does it really help with SEO? How To Get The Most Out Of Pinterest by Search Engine People. Why Pinterest Is NOT Your SEO Miracle Worker by Search Engine Land. MORE >>

Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn  is  a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter:  @joey_strawn. Comments Awesome. And probably true! Like or Dislike: 0 0 by Carol Lynn Rivera Joey always has some funny little detail in his cartoons! by Mark W Schaefer I love how the Internet building has a plain old letterbox. by Pavel Konoplenko Related Stories Nutrimus Posticus. A {growtoon}. The True Meaning Behind the Red Bull Space Dive. a {growtoon}. MORE >>

CEOs and entrepreneurs tend to pay very little attention to the customer’s experience, as I mentioned in a recent article about Steve Jobs. They focus on product development, managing the people, business relationships, regulations, financials, and marketing. And yet, it is the customer’s experience that causes customers to recommend a company or warn others to stay away. It is the biggest sales driver or sales deterrent associated with the company. read more. MORE >>

Photo credit: Vanderelbe.de. The holiday season is an interesting time to observe marketing tactics, especially when it comes to large businesses. Black Friday (now fading into  Gray Thursday ), Small Business Saturday, Cyber Monday — these are official shopping days that have almost become holidays in and of themselves. It is true that without these named shopping events, retail businesses would likely still rake in the cash during the holiday season – but riding the wave of seasonal excitement ups end of the year revenue. Give gifts. Jump on the bandwagon. MORE >>