Sun.Nov 29, 2015

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Announcing The Launch Of ‘The Content Formula’ Book

Marketing Insider Group

I am super-excited to announce the launch of my first book, The Content Formula, co-authored by my colleague Liz Bedor, and with a foreword from Joe Pulizzi, founder of the Content Marketing Institute, and author of Epic Content Marketing and Content, Inc. We created The Content Formula to answer the biggest question currently on marketers’ minds: what is […].

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The Best Times to Send Business Emails This Holiday Season [New Data]

Hubspot

This post originally appeared on HubSpot's Sales Blog. To read more content like this, subscribe to Sales. We’ve finally found an effective email strategy. Our open and clickthrough rates are optimized -- or so we thought. Until one December morning when our metrics plummet. It must be a mistake. Or, it’s the holiday season. Each year from November to January, email behavior changes and email strategies lose their effectiveness.

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Why You Need to Ditch Marketing Campaigns in 2016

B2B Marketing Directions

Marketers have long used campaigns as the basis for planning marketing efforts. And for decades, the campaign paradigm worked reasonably well. Today, however, rising buyer expectations and changing buyer communications preferences require new kinds of marketing communications methods that don't fit the traditional campaign construct. As a result, several marketing thought leaders now contend that the campaign paradigm is obsolete.

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Morning Routines of Successful Professionals, Part 2

Brandfolder

There’s no doubt that establishing a morning ritual is essential for gearing up for a successful day.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.