Mon.May 25, 2015

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This Brand Is Tickled Pink, Literally

Marketing Insider Group

The use of colors in a given brand’s logo is a topic that is often discussed and debated with the impact those colors can have from a marketing and advertising perspective at the top of the priority list. A lot of thought goes into, or at least it should, the color or colors of a given brand’s logo for each color can serve to represent differing traits or characteristics.

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What does Ricky Bobby know about SEO? 31 stats

Biznology

“If you ain’t first you’re last” said Ricky Bobby. What’s true for race car drivers with NASCAR is true for businesses online with search engines. Search Engine Optimization (SEO) is the ongoing process of uncovering and discovering non-branded keywords that are driving organic search traffic and conversions, then publishing content optimized for those keywords.

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5 Simple Ways to Optimize Your Website for Lead Generation

Hubspot

Optimizing your website to generate leads is a no-brainer. But it's not as simple as throwing a "click here" button on your home page and watching the leads pour in. (Unfortunately.). Instead, marketers and designs need to take a more strategic approach. In this post, we'll go over some quick ways you can optimize your website for lead generation that actually work.

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How will Google’s mobile-friendly algorithm update affect your business website? [Webinar Recording and FAQ]

LeadSquared

Google began to roll out its mobile-friendly algorithm update just over two months ago. What has changed since then and how will this impact your business website – Nilesh Patel, founder and CEO of LeadSquared and Meenu Joshi, Lead – Digital Marketing at LeadSquared discussed just that at the webinar last Friday. Here’s a brief summary of some of the questions asked during the session.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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The Biggest Pet Peeves of CRO Experts

Hubspot

Conversion Rate Optimization (CRO) isn't a widely known field, even among digital marketers. If you need a quick refresher, CRO is the process of creating an experience for your website visitors that'll convert them into customers. But this science of lead conversion is quickly gaining ground. After all, who doesn’t want more clicks, leads, and sales?

More Trending

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Ibotta: How an App Wins at Branded Content

Brandfolder

From iPhone apps to cloud-based software, every tech company struggles with consumer engagement levels. With over 7 million app users and an impressively high engagement rate of 25 times per.

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Why do we win some deals and lose others?

GreenRope

Why do we win some deals and lose others? By Alessandra Ceresa. Sales is absolutely a numbers game, but what if you could identify trends and commonalities between those goals you win and those that you lose? What if you could tell a hot lead from a cold one? It would most definitely make your sales and your marketing life easier. The ability to better predict which of your leads is most likely to convert is like having a crystal ball.

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3 Content Discovery Tricks to Outsmart Mobile Search Algorithm Updates

Content Standard

This spring I embarked on my first real adult decision-making process: a home renovation project that would require me to make design choices for a completely gutted bathroom and updated kitchen. In preparation for this project, I tuned into Property Brothers on HGTV almost every night, following the twins’ advice religiously. After about three months of nightly watching, I felt that I had a pretty good grasp on how this process would go.

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Why do we win some deals and lose others?

GreenRope

Why do we win some deals and lose others? By Alessandra Ceresa. Sales is absolutely a numbers game, but what if you could identify trends and commonalities between those goals you win and those that you lose? What if you could tell a hot lead from a cold one? It would most definitely make your sales and your marketing life easier. The ability to better predict which of your leads is most likely to convert is like having a crystal ball.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Is Poor Social Media Management Causing Compliance Worries?

Content Standard

Employee advocacy on social media is a huge asset for any organization, but poor social management can create a breeding ground for noncompliance. In fact, a new study finds that even major brands suffer from rampant compliance issues due to inadequate social media management. According to research from Proofpoint Nexgate , as reported in Information Age, the average Fortune 100 company doesn’t just have a periodic social media slip: Those major brands averaged 70 compliance-related incide

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Why do we win some deals and lose others?

GreenRope

Why do we win some deals and lose others? By Alessandra Ceresa. Sales is absolutely a numbers game, but what if you could identify trends and commonalities between those goals you win and those that you lose? What if you could tell a hot lead from a cold one? It would most definitely make your sales and your marketing life easier. The ability to better predict which of your leads is most likely to convert is like having a crystal ball.

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16 Reasons Why People Leave Your Website

Hubspot

You’ve written some really compelling copy for your website. Your product images are polished. Your overall site design is professional. And thanks to marketing initiatives like these ones, you’re getting traffic to your site. So why is it that so few of those visitors are converting into leads and customers? I hear about issues like this every day.

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Why do we win some deals and lose others?

GreenRope

Why do we win some deals and lose others? By Alessandra Ceresa. Sales is absolutely a numbers game, but what if you could identify trends and commonalities between those goals you win and those that you lose? What if you could tell a hot lead from a cold one? It would most definitely make your sales and your marketing life easier. The ability to better predict which of your leads is most likely to convert is like having a crystal ball.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Why do we win some deals and lose others?

GreenRope

Why do we win some deals and lose others? By Alessandra Ceresa. Sales is absolutely a numbers game, but what if you could identify trends and commonalities between those goals you win and those that you lose? What if you could tell a hot lead from a cold one? It would most definitely make your sales and your marketing life easier. The ability to better predict which of your leads is most likely to convert is like having a crystal ball.

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Why do we win some deals and lose others?

GreenRope

Why do we win some deals and lose others? By Alessandra Ceresa. Sales is absolutely a numbers game, but what if you could identify trends and commonalities between those goals you win and those that you lose? What if you could tell a hot lead from a cold one? It would most definitely make your sales and your marketing life easier. The ability to better predict which of your leads is most likely to convert is like having a crystal ball.

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Why do we win some deals and lose others?

GreenRope

Why do we win some deals and lose others? By Alessandra Ceresa. Sales is absolutely a numbers game, but what if you could identify trends and commonalities between those goals you win and those that you lose? What if you could tell a hot lead from a cold one? It would most definitely make your sales and your marketing life easier. The ability to better predict which of your leads is most likely to convert is like having a crystal ball.

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Why do we win some deals and lose others?

GreenRope

Why do we win some deals and lose others? By Alessandra Ceresa. Sales is absolutely a numbers game, but what if you could identify trends and commonalities between those goals you win and those that you lose? What if you could tell a hot lead from a cold one? It would most definitely make your sales and your marketing life easier. The ability to better predict which of your leads is most likely to convert is like having a crystal ball.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Why do we win some deals and lose others?

GreenRope

Why do we win some deals and lose others? By Alessandra Ceresa. Sales is absolutely a numbers game, but what if you could identify trends and commonalities between those goals you win and those that you lose? What if you could tell a hot lead from a cold one? It would most definitely make your sales and your marketing life easier. The ability to better predict which of your leads is most likely to convert is like having a crystal ball.

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Why do we win some deals and lose others?

GreenRope

Why do we win some deals and lose others? By Alessandra Ceresa. Sales is absolutely a numbers game, but what if you could identify trends and commonalities between those goals you win and those that you lose? What if you could tell a hot lead from a cold one? It would most definitely make your sales and your marketing life easier. The ability to better predict which of your leads is most likely to convert is like having a crystal ball.

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Why do we win some deals and lose others?

GreenRope

Why do we win some deals and lose others? By Alessandra Ceresa. Sales is absolutely a numbers game, but what if you could identify trends and commonalities between those goals you win and those that you lose? What if you could tell a hot lead from a cold one? It would most definitely make your sales and your marketing life easier. The ability to better predict which of your leads is most likely to convert is like having a crystal ball.

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Why do we win some deals and lose others?

GreenRope

Why do we win some deals and lose others? By Alessandra Ceresa. Sales is absolutely a numbers game, but what if you could identify trends and commonalities between those goals you win and those that you lose? What if you could tell a hot lead from a cold one? It would most definitely make your sales and your marketing life easier. The ability to better predict which of your leads is most likely to convert is like having a crystal ball.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Why do we win some deals and lose others?

GreenRope

Why do we win some deals and lose others? By Alessandra Ceresa. Sales is absolutely a numbers game, but what if you could identify trends and commonalities between those goals you win and those that you lose? What if you could tell a hot lead from a cold one? It would most definitely make your sales and your marketing life easier. The ability to better predict which of your leads is most likely to convert is like having a crystal ball.

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Why do we win some deals and lose others?

GreenRope

Why do we win some deals and lose others? By Alessandra Ceresa. Sales is absolutely a numbers game, but what if you could identify trends and commonalities between those goals you win and those that you lose? What if you could tell a hot lead from a cold one? It would most definitely make your sales and your marketing life easier. The ability to better predict which of your leads is most likely to convert is like having a crystal ball.

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Why do we win some deals and lose others?

GreenRope

Why do we win some deals and lose others? By Alessandra Ceresa. Sales is absolutely a numbers game, but what if you could identify trends and commonalities between those goals you win and those that you lose? What if you could tell a hot lead from a cold one? It would most definitely make your sales and your marketing life easier. The ability to better predict which of your leads is most likely to convert is like having a crystal ball.

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Why do we win some deals and lose others?

GreenRope

Why do we win some deals and lose others? By Alessandra Ceresa. Sales is absolutely a numbers game, but what if you could identify trends and commonalities between those goals you win and those that you lose? What if you could tell a hot lead from a cold one? It would most definitely make your sales and your marketing life easier. The ability to better predict which of your leads is most likely to convert is like having a crystal ball.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Why do we win some deals and lose others?

GreenRope

Why do we win some deals and lose others? By Alessandra Ceresa. Sales is absolutely a numbers game, but what if you could identify trends and commonalities between those goals you win and those that you lose? What if you could tell a hot lead from a cold one? It would most definitely make your sales and your marketing life easier. The ability to better predict which of your leads is most likely to convert is like having a crystal ball.

article thumbnail

Why do we win some deals and lose others?

GreenRope

Why do we win some deals and lose others? By Alessandra Ceresa. Sales is absolutely a numbers game, but what if you could identify trends and commonalities between those goals you win and those that you lose? What if you could tell a hot lead from a cold one? It would most definitely make your sales and your marketing life easier. The ability to better predict which of your leads is most likely to convert is like having a crystal ball.

article thumbnail

Why do we win some deals and lose others?

GreenRope

Why do we win some deals and lose others? By Alessandra Ceresa. Sales is absolutely a numbers game, but what if you could identify trends and commonalities between those goals you win and those that you lose? What if you could tell a hot lead from a cold one? It would most definitely make your sales and your marketing life easier. The ability to better predict which of your leads is most likely to convert is like having a crystal ball.