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INDUSTRIAL MARKETING TODAY NOVEMBER 9, 2012 Why Industrial News Releases Make Good Blog Posts Press or news releases about industrial products have been and still are very popular. They work because the content is mainly about features that help engineers specify these industrial products. [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. B2B Marketing Collateral Business Blogs Content Marketing Inbound Marketing Industrial Blogs Industrial Marketing Blogging News Rleases Press Rleases | HUBSPOT NOVEMBER 9, 2012  New Data Indicates Twitter Users Don't Always Click the Links They Retweet [INFOGRAPHIC] When you're picking, choosing, and crafting content to power your Twitter marketing efforts, it's easy to think that measurements like clickthroughs and retweets would both reflect "successful" or "engaging" content -- or insert your own unicorns-and-rainbows adjective there. Remarkable," "worth sharing," and "interesting" all work well, too. looked at 2.7 How to Act on This Data. | SAZBEAN NOVEMBER 9, 2012 How To Improve B2B Lead Generation On LinkedIn Because of its focus, it’s been stated many times that LinkedIn is the perfect site for generating B2B & B2C leads. It was only at the beginning of the year when Hubspot found that when compared to Facebook and Twitter, LinkedIn was 277% more effective for lead generation(Facebook was.77% while Twitter was.69%). While those stats sound great, most people tend to be unsure about what steps to take to generate leads. The thing is that lead generation isn’t limited to either your personal or your company page, it’s an amalgamation of both. News & Notes | BIZNOLOGY NOVEMBER 9, 2012 Five Digital Media Marketing Lessons in Sandy’s Eye Image credit: Getty Images via @daylife. have a stock answer whenever I’m asked why I’m good at PR: “It’s all about the relationships.” In PR, your success or failure is 90% driven by the types of relationships that you have with the media. Cultivating those relationships takes up a fair amount of your time and represents one of the greatest intangibles, which is what makes PR so hard to quantify. Digital media marketing, especially the social side, is not much different. It’s all about the relationships – with your customers. Here are some lessons from the storm and its aftermath. Just saying. | | | | | | | |
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SYNECORE | FRIDAY, NOVEMBER 9, 2012  #MarketingTechMin - 3 Branding Lessons From the 2012 Election
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LOOPFUSE | FRIDAY, NOVEMBER 9, 2012  East West Manufacturing Uses LoopFuse for Data, Metrics, and Engagement [Video]
We have great customers here at LoopFuse and love to hear what they have to say about how our product is making a real impact on their business. East West Manufacturing is one of those customers and Andy Reese explains why they love LoopFuse in this video. East West Manufacturing is a global contract manufacturing company based in Atlanta and Andy details how they use LoopFuse to measure their business performance as well as “cast a wide net” through automated email drip campaigns. We would love you to try out LoopFuse here. To find out exactly what LoopFuse does, click here. MORE >> -
INSIGHTIQ BLOG | FRIDAY, NOVEMBER 9, 2012  ACE Survey Review, Part II: Key Findings
The first post of this series provided an overview of the ACE Survey, discussed the methodology and gave you a sneak peek at the results. In this post, we’ll delve deeper across the three dimensions we e valuated: Strategy & Analytics, Data & Technology, and Organization & Process. Through the survey and resulting analysis, we’ve been able to derive some very insightful and valuable information that you might just find applicable in your own organization. Strategy & Analytics. The good news: most of our respondents scored themselves high in the area of strategy & analytics. Data &Technology. MORE >> -
MODERN B2B MARKETING | FRIDAY, NOVEMBER 9, 2012  Online Reputation Management: Defending Your Company from Google Defamation
by Dayna Rothman We’d like to welcome Rich Gorman as our guest blogger for today. Rich is very experienced in the field of online reputation management techniques. He has created many direct response marketing programs for companies of all shapes and sizes. He leads the team at www.reputationchanger.com. Have you ever conducted a Google search for your own name? For most of us, the answer to that question is affirmative. Call it curiosity, or call it a matter of ego, but we all want to know what kind of information is out there about us and what people are saying about us on the Web. MORE >> - Sales Prospecting Perspective Weekly Recap - Week of November 5, 2012
Typically I reserve this space to share a piece of great content I have found throughout the week. Today, I wanted to share something a little different. When the calendar turns at midnight on October 31st many men embark on a mission for raising donations to help fight against prostate and testicular cancer by growing out their mustaches. This phenomenon, known as Movember , has gone on for a few years now and I wanted to take a moment to recognize the cause. If you are participating in the cause, that's great and many people will thank you. Now, on to this week's recap. MORE >>
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