Fri.Nov 09, 2012

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Why Industrial News Releases Make Good Blog Posts

Industrial Marketing Today

Press or news releases about industrial products have been and still are very popular. They work because the content is mainly about features that help engineers specify these industrial products. [.]. This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.]. B2B Marketing Collateral Business Blogs Content Marketing Inbound Marketing Industrial Blogs Industrial Marketing Blogging News Rleases Press Rleases

New Data Indicates Twitter Users Don't Always Click the Links They Retweet [INFOGRAPHIC]


When you're picking, choosing, and crafting content to power your Twitter marketing efforts, it's easy to think that measurements like clickthroughs and retweets would both reflect "successful" or "engaging" content -- or insert your own unicorns-and-rainbows adjective there. Remarkable," "worth sharing," and "interesting" all work well, too. I looked at 2.7 How to Act on This Data.

22 Photos from Eloqua Experience 2012

It's All About Revenue

by Jesse Noyes | Tweet this There were tears, cheers and plenty of flair. Another Eloqua Experience has passed, but that doesn’t mean we can’t get nostalgic, right? We asked attendees to share their photos on Instagram and Twitter with the hashtag #EE12. We combed through tons of them to pick out a few select favorites to post here. Looking through all the images some patterns emerge.

Five Digital Media Marketing Lessons in Sandy’s Eye


Image credit: Getty Images via @daylife. I have a stock answer whenever I’m asked why I’m good at PR: “It’s all about the relationships.” In PR, your success or failure is 90% driven by the types of relationships that you have with the media. Cultivating those relationships takes up a fair amount of your time and represents one of the greatest intangibles, which is what makes PR so hard to quantify. Digital media marketing, especially the social side, is not much different. It’s all about the relationships – with your customers. Here are some lessons from the storm and its aftermath. Alert.

SMS 40

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

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Online Reputation Management: Defending Your Company from Google Defamation

Modern B2B Marketing

by Dayna Rothman We’d like to welcome Rich Gorman as our guest blogger for today. Rich is very experienced in the field of online reputation management techniques. He has created many direct response marketing programs for companies of all shapes and sizes. He leads the team at Have you ever conducted a Google search for your own name? This is not a matter of vanity.

Why Your Calls-to-Action Aren’t Working


How important are calls-to-action? Your calls-to-action create a link between your incoming traffic and your opportunities to convert these visitors into leads. Creating effective CTAs is vital to maximizing your conversions. While that might seem intimidating, it’s not difficult to … Continue reading → The post Why Your Calls-to-Action Aren’t Working appeared first on Fathom. Content Creation & Strategy

ValueStory Roadshow Rocks Austin Texas

The ROI Guy

Everything is a little bigger in Texas, and that proved to be the case this week as our ValueStory launch roadshow visited Austin. The discussions were fantastic, as we reviewed what impact the research would have on sales and marketing strategies for the coming year, and the ways in which using new Tablet Apps could help overcome some of these challenges. Sign-up Now.

Sellers Beware: The Procurement Gap

Buyer Insights

There is often a gap between how the buying decision should be made and how it is actually going to be made. That is between the buyers internal procedures, or external view of buying best practice and the everyday reality of rushed, or messy decisions. We call it the Procurement Gap. Helping the buyer to [.].

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Add Social Media to Your Outbound Efforts

Sales Intelligence View

Outbound prospecting is an important part of sales strategies, and social networks can be crucial for the execution of a successful prospecting strategy. Social prospecting is all about utilizing sales intelligence to find key insights about potential customers and to provide them with personalized sales messages. Search for the Right Prospects. A social target list is dynamic. Create a Dialogue.

Marketri Managing Director Presents at Alliott Group's North American Region Annual Staff and Partner Training


DOYLESTOWN, Pennsylvania (November 9, 2012) – Marketri LLC, a full-service business-to-business (“B2B”) marketing consulting company, announced today that Managing Director Debra Andrews presented “No Blood, Fret, or Fears – A Marketing and Sales Workout Alliott Style” on November 6, 2012 at Alliott Group’s North America Staff Training in Las Vegas, NV. The purpose of the presentation was to provide Alliott Group delegates with the skills and knowledge needed to realize business and career growth through sales and marketing. About Marketri LLC.

#MarketingTechMin - 3 Branding Lessons From the 2012 Election


The Social Media MBA: Part 10: Translating Business Objectives into Social Media Objectives

WindMill Networking

What do you need to learn about social media marketing for business to get your Social Media MBA? This month, my Social Media MBA students are working on a project that involves a website, blog , and multiple peripheral social media platforms such as Twitter and Facebook. The project involves creating a social media strategy from the ground up. This is often the case for many businesses. Where ?

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.


Client Bridge

From the Hubspot Blog, here's an infographic to tips from the tops experts from various SEO companies, which serves as a preview for Hubspot's "Learning SEO from the Experts" guide. SEO Tips From the Experts [Infographic]. View Original Article

Week in Review: November 9

Savvy B2B Marketing

Our thoughts are with everyone affected by Hurricane Sandy this past week. We Savvy Sisters are thankful to have weathered the storm no worse for wear. If you're looking to lighten the mood, these posts just might do the trick. Enjoy and stay safe! Why businesses must blog with passion by @craigmcbreen. If you're going to invest time and money in blogging, make it count. Find out why.

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PWB Marketing Blog

Welcome to WordPress. This is your first post. Edit or delete it, then start blogging


Member Engagement – Real Association Goals


We had a great session by Eric Lanke – What Member Engagement Means to You. The recording will be up shortly. A Member Engagement Experiment. There were a few things that jumped out at me during the session, especially based on the conversation in chat. Lifecycle / Evolution of Member Engagement. The New Rules of Engagement: Understanding and Using Member Value to Drive Engagement. Curation

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Facebook Popularity: Where Does Your Hospital Stand?


While winning a popularity contest on Facebook hardly correlates to providing the best quality care for patients, hospital marketers looking for branding benchmarks in the social media space might learn a thing or two from a new survey. The survey … Continue reading → The post Facebook Popularity: Where Does Your Hospital Stand? appeared first on Fathom. Healthcare Industry Social Media CSC Facebook hospitals iHealthBeat