Marketing Insider Group

AUGUST 4, 2016

While creating quality campaigns at scale may seem a daunting task, it is important to follow best practices to create quality, targeted campaigns that will capture your audience’s attention, provide them with the information they are looking for, and drive them into the pipeline. To help you on your way, here are the three phases […]. The post Three Phases of High-Performance Campaign Creation appeared first on Marketing Insider Group.

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Campaigns Practices Best Practices Marketing 120

KoMarketing Associates

AUGUST 4, 2016

As more companies realize the benefits of building an online presence beyond their own website, one thing we increasingly hear is, “We want to be thought leaders.” Or more cringe-worthy, someone in the organization wants to be seen as a thought leader. Ugh. Saying you want to be a thought leader is sort of like saying you want to be called by a cool nickname…that you made up.

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B2B Thought Leadership Thought Leadership PR Planning 120

Marketing Insider Group

AUGUST 4, 2016

Sales professionals are always encouraged to adhere to the fundamentals of selling by remembering well-known guidelines such as ABC, which is short for “always be closing.” If you’re a sales or marketing practitioner, you probably already know that “always be closing” is much easier said than done. Converting a prospect into an actual paying customer […].

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Tips Guidelines Marketing Prospects Marketing 120

Biznology

AUGUST 4, 2016

Nowadays, endless meetings between companies in need of help and advice and consulting take place. The one side has challenges to face, problems to solve, aggressive goals to catch, and great results to deliver quarterly, the other side has great people, solutions, products, processes, expertise, and models to apply in order to help the other side to deliver what it has promised to shareholders.

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Lead Ranking Digital Transformation Interactive Marketing Act-On 116

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Marketing Insider Group

AUGUST 4, 2016

Gated content is one of the best ways for content marketers to measure conversions and generate leads for their business. This type of content is, however can take a lot of blood, sweat and tears (not to be dramatic) to put one of these assets together. Therefore, nothing is more disheartening than seeing your pride […]. The post 6-Step Checklist to Launch + Promote Gated Content appeared first on Marketing Insider Group.

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Promotion Content Content Marketing Conversion 118

Contently

AUGUST 4, 2016

It’s copycat week on the internet. After Instagram copied Snapchat’s key feature on Tuesday, Google pulled a Facebook and introduced a feature that will increasingly keep content within its closed walls. This is huge news. Yesterday, Google announced that it’s expanding its Accelerated Mobile Pages (AMP) project to all mobile search results.

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Paid Search Agency Mobile Marketing Facebook Google 78

Hinge Marketing

AUGUST 4, 2016

If you were tuned into the Hinge webinar a couple of weeks ago about How Buyer’s Buy Management Consulting Services, you heard me cover the process and evaluation criteria that buyers use before they purchase. In many areas there is a gap between buyers’ activities and sellers’ business development ideas, and it is the responsibility of sellers to understand that and make adjustments.

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Consulting Work Management Marketing Management Business 68

SWZD

AUGUST 4, 2016

For back to school, we asked the IT manager at a middle & high school to talk about his experience. We spoke with Josh Quaid, IT manager at Cascia Hall, a private school in Oklahoma, to ask what issues are impacting his work.

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Education Resources B2B Content 52

Brandfolder

AUGUST 4, 2016

In a climate where cybersecurity is a hot-button issue and something your boss is probably very concerned with, it’s important for your brand assets to be protected. But that doesn’t.

Brand Identity 56

Brand Identity Branding 56

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Paul Gillin

AUGUST 4, 2016

Last week I had the opportunity, for the second year in a row, to teach social media marketing to a group of former NFL players under a league program call The Trust, which helps former players set up and run their own businesses. This is the most fun class I’ve ever taught, not just because of who these guys are but because of how they learn. The group of 12 was like a brotherhood.

Class 50

Class Work Management Marketing Management Press 50

Lead Liaison

AUGUST 4, 2016

If you want to be a social media mastermind, the first thing you have to master is when to post to social media. Otherwise, you won’t get the engagement that you need to succeed. Fortunately, you just need to follow some posting tips, and people will not only see your posts but also engage with them. When to Post on Facebook. People tend to engage with Facebook when they don’t want to be at work.

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Social Media Social Marketing Lead Liaison Media 48

KEO Marketing

AUGUST 4, 2016

Online reputation management is not something that a lot of businesses think about regularly. Yet it is an important part of business because news can spread quickly on the internet influencing large groups of people. Unfortunately, negative news spreads a lot more quickly than positive news. There are three types of negative content of which companies should be aware.

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Public Relations Content Opinions Paid Search Agency 48

SnapApp

AUGUST 4, 2016

So many marketing strategies these days are robotic and monotonous – it’s important to remember that the people to whom you’re reaching out are also people, just like us. People like to laugh, so are you delivering with humorous content? Check out some of the companies that are creating funny content that resonates, and learn how they can help you find your funny bone.

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Content Marketing Strategy Marketing & Strategy Paid Search Agency 48

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Circle Studio

AUGUST 4, 2016

The post You’ve Got Marketing Automation Software, Now What? appeared first on circle S studio.

Marketing Automation Services 60

Marketing Automation Services Marketing Automation Software Automation 60

Hubspot

AUGUST 4, 2016

If you were in a room full of inbound marketers a couple of years ago, advertising on Google wasn't a strategy you heard too much about. However, with the ever-increasing competition online, it’s becoming a more talked about topic for getting your content in front of the eyes of your potential customers. So, why has it taken so long for most inbound marketers to adopt Google AdWords?

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Adwords Click Fraud Google Cost Per Click 47

The Freeman Company

AUGUST 4, 2016

Audiences expect the latest and greatest at events—in China and around the world

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Hubspot

AUGUST 4, 2016

On Tuesday, Instagram introduced Instagram Stories , a new feature with remarkable similarities to Snapchat. Stories provides Instagram users with a place to share posts at a higher frequency. While Instagram photos are typically reserved for perfectly composed shots, Stories allows you to share the little moments that may not be as picture-perfect.

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Press Profiling Curation Marketing & Strategy 44

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

markempa

AUGUST 4, 2016

Marketers spend a lot of time and effort generating inbound leads, but they often struggle getting those leads to convert into sales opportunities and customers after they hand them off to sales. . In this post, I’ll share 16 proven ways get better sales opportunities from your lead generation and account based marketing. There’s so much to share, I split this post into two parts (you can read part 1 with tips 1-8 here ), and today is part 2, featuring tips 8-16. 8.

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Lead Nurturing B2B Thought Leadership B2B Sales Sales Qualified Leads 151

ANNUITAS

AUGUST 4, 2016

If only it were that simple. As with most things in marketing these days, there’s much more to it than that. Yet so many marketers today refer to “nurturing” as something that happens only when a prospect doesn’t attain a certain score after one or two marketing touches instead of part of a broader Lead Management Framework ℠. And that “nurture program” is merely a notion of emailing that prospect whatever one-off communications are sent to everyone else in the database – whenever everyone else

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Lead Scoring Lead Ranking Lead Nurturing Sales Qualified Leads 100

Directive Agency

AUGUST 4, 2016

Marketers working with a limited budget often face a tough question when considering pursuing PPC or SEO. They ask themselves: “Which one is right for me? And how do I make that call?”. If you’re in the same boat–don’t worry. You’re not alone. The answer to this question isn’t a quick or simple one, but there is a way for you to answer this question and create a strategy that helps you get the most out of your budget.

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PPC Budget Programs Cost Per Click ROI 75

Sprout Social

AUGUST 4, 2016

One engineering challenge we face at Sprout Social is the diverse ways our customers want to access their social data. Social media is fast-moving and real-time but also requires long-term insights via reports and analytics. For example, a global hotel chain might use Sprout’s Smart Inbox to enable each of its locations to interact with local customers while at the same time empowering its social media manager to track trends and macro impact over time via Sprout Reports.

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Ad brokers API Ideal Customer Profiles Distribution 53

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

Content Standard

AUGUST 4, 2016

It is, in many ways, a self-evident practice: content marketers look toward simple metrics such as traffic and social sharing to determine the efficacy of their blogs, videos, and other content strategy elements. After all, if your content is meant to drive people to your website and you’re seeing good traffic on your target pages, why mess with your formula?

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ROI Advertising Agencies Top of Funnel Content Marketing 41

Hubspot

AUGUST 4, 2016

A major career change -- like becoming your own boss, switching to a new industry, or taking on a completely different job -- can be extremely rewarding. But it’s also usually hard, stressful, and risky. That’s why being all in is essential. After all, you don’t want to wake up in a cold sweat one month after quitting your job, wondering if you just made a terrible mistake.

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Peer-to-peer Class Course Validation 39

Adobe Experience Cloud Blog

AUGUST 4, 2016

Author: Pawan Deshpande Content marketers have a big challenge: continuously filling their content pipeline with fresh, insightful, and relevant information. Your target audience expects it and turns to trusted sources when they need to search for answers and seek insights. Whether or not that’s your brand depends on the quality of your content.

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Curation Budget Programs Allocation Content Marketing 81

Hubspot

AUGUST 4, 2016

According to CUNA's First Quarter 2016 Economics and Statistics report, credit union memberships is continuing its climb upwards. Are you getting your share? Of course, the quarterly report also finds that asset growth is slightly down. This means the pressure is on not only to find new members, but to find the right new members and to keep your current membership engaged.

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Inbound Marketing Planning Advertising Agencies Education 38

Advertiser: ZoomInfo

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

B2B Sales

Contently

AUGUST 4, 2016

They say a snowy wedding day can bring prosperity to the bride and groom. It certainly did for The Knot , a wedding-planning resource site. In January, a photograph of a couple who got married during the Northeast’s “ Snowzilla ” blizzard became the brand’s most popular Instagram post ever, receiving 44,000 likes and 1,600 comments.

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Paid Search Agency Ads Ad Frequency Ad Exchange 95

Hubspot

AUGUST 4, 2016

New business is everything, right? Wrong! While new business is obviously important, there’s something else you should be laser-focused on to drive more long-term revenue: retention. One of the most important (and often overlooked) things to concentrate on when growing an agency is retention. An obsession with bringing in new business is understandable -- and to a degree necessary -- especially when you’re just starting out.

Ideal Customer Profiles 40

Ideal Customer Profiles Paid Search Agency Work Management Advertising Agencies 40

Webbiquity

AUGUST 4, 2016

Guest post by Tobias Dean. A trade show can give your business countless opportunities to build networks, showcase new ideas, and interact with a wide audience – all at a personal level. But the success of your participation depends to a large extent on your pre-show preparation and how well you are able to present yourself and your business at the event.

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Trade Show Act-On Display Small Business Marketing 136