Act-On

MAY 23, 2018

You knew that social media is a very affordable lead generation tool, but did you know that it’s rated third in effectiveness after email and your website?

Lead Gen 245

Lead Gen Social Media Media Leads 245

Marketing Insider Group

MAY 23, 2018

A common challenge organizations face when rolling out an employee advocacy program is engagement. Having worked with hundreds of organizations on the rollout of their social advocacy programs, it’s clear that in order to get your employees engaged, they need to understand why doing so will be of benefit to them. WIIFM? Under any scenario […].

Social Media 225

Social Media Media Order Social Marketing 225

ViewPoint

MAY 23, 2018

Lead nurture can triple the return on most marketing campaigns. By nurturing leads until they’re ready to turn over to sales, an organization can eliminate wasted marketing spend and increase sales results. Successful lead generation—inbound and outbound—requires nurturing. But it’s often the most underutilized marketing activity at a marketer’s disposal.

Sales Qualified Leads 149

Sales Qualified Leads ROI Lead Scoring Lead Ranking 149

KoMarketing Associates

MAY 23, 2018

Although B2B marketers have an abundance of data at their fingertips, new research shows that they are not turning to this information to make informed decisions. Dun and Bradstreet recently commissioned a study by Forrester titled “The B2B Data Activation Priority,” which discovered that only 50 percent of marketing and sales decisions are made using data.

B2B Marketing 149

B2B Marketing B2B Advertising Agencies Forrester 149

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

MAY 23, 2018

A live feature presentation is a key component of Agile methods. But if you work in a large organization, or have stakeholders who can’t always be fully engaged, you need more. You need to include capturing each sprint as part of your minimal project documentation. At any given time, I have several partly fleshed-out columns for this space – but this month I’m deferring them because I want instead to riff on a piece I just read by James Mathewson.

Features 156

Features Work Management Deliverability Organic Leads 156

Adobe Experience Cloud Blog

MAY 23, 2018

Between bosses and teams, we’re caught in a conundrum. Bosses tell their teams, “I want to see more creativity! More innovation! Where’re all the great ideas?? Our competition is killing us!”. Teams say, “I bring you great ideas five times a day! And all I hear is we don’t have the budget, we’re not that kind of company, what we sell is different, or this would never work.”.

Peer-to-peer 133

Peer-to-peer Cross-Selling Lock-In Paid Search Agency 133

Contently

MAY 23, 2018

Contently Case Stories is a series highlighting some of Contently’s most successful clients. Building an audience takes time. It takes talent. It takes strategy. Budget, of course. And a little luck too. There’s a science to putting all of the pieces together. If a brand overlooks even one of those factors, it may never achieve the desired results.

Distribution 121

Distribution Top of Funnel Paid Social Agency Lead Ranking 121

Roketto

MAY 23, 2018

We’d like to introduce you to the Riders of Roketto! This year the Roketto team is buckling our helmets and hitting the bike lanes for Bike to Work Week. As a business in downtown Kelowna, we know the struggle of finding parking, paying those daily fees and feeling like we aren’t getting that fresh air in the morning to put a little pep in our step.

Facebook 93

Facebook Positioning Conference Business 93

Content Marketing Institute

MAY 23, 2018

Finding a great app or tool sometimes can feel like winning the lottery – maybe not the Mega Millions, but at least a $20 scratch-off ticket. Here are some winning picks from some of our favorite sources. MotoRead – when you can’t or don’t want to read with your eyes. I’m always scouring Feedly, BuzzSumo, Twitter, and the blogs of super awesome folks for articles that are entertaining and useful.

Marketing AI 103

Marketing AI Tools Planning Advertising Agencies 103

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

JotForm

MAY 23, 2018

When Jason Fried, the founder & CEO of Basecamp, stepped on stage to give his talk at the Lean Startup conference, he kicked things off by asking the crowd a very interesting question: “Who here can remember having 4 continuous hours to themselves at work anytime in the last 5 years?” The re.

Product 91

Product Startups Conference 91

Marketing Interactions

MAY 23, 2018

When I was asked to review Kapost’s latest benchmark on B2B content operations strategy, I jumped at the chance. I’m admittedly a data hound. Content operations as a standard practice is still a pretty new concept for many B2B organizations, and I was curious to see how it was going. Several things jumped out at me that are evidence of the tendency to put the cart before the horse.

Advertising Benchmark 83

Advertising Benchmark Marketing & Strategy B2B Content 83

Ontraport

MAY 23, 2018

Here are some of the creative ways seven ONTRAPORT users are optimizing their membership sites. The post Peek Inside 7 Successful Membership Sites appeared first on The ONTRAPORT Blog.

Creativity 85

Creativity Optimization 85

33Across

MAY 23, 2018

On Friday, May 25th, the General Data Protection legislation (GDPR) will go into effect for all countries in the European Economic Area (EEA). The GDPR unifies consumer data privacy regulation across the EEA and sets strict standards surrounding the use and disclosure of personal data. The post Preparing for the GDPR appeared first on 33Across.

Privacy 79

Privacy Effectiveness Personalization Features 79

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Ontraport

MAY 23, 2018

"That is the insane, never-ending work. … And you know what? To find purity in that, to find joy in that. That is what it is to be an entrepreneur.". The post Andrew Warner: Mixergy, Bot Academy appeared first on The ONTRAPORT Blog.

Marketing Automation 81

Marketing Automation Automation Marketing 81

Kapost

MAY 23, 2018

The empowered consumer may well be the mantra of this millennium. In recent years, the digital world has transformed almost everything about B2B marketing strategy, including the buyer’s journey. Now, the. The post A Customer-Centric Twist on the 4 Ps of Marketing appeared first on Kapost Content Marketing Blog.

Marketing & Strategy 75

Marketing & Strategy B2B Marketing Marketing Marketing Strategy 75

Outreach

MAY 23, 2018

The heat is on, and not in the fun, Beverly Hills Cop sort of way. We’re just days away from May 25th, 2018 , the day the new General Data Protection Regulation (GDPR) goes into effect. And, whether we like it or not, the European Union’s (EU) new regulations will have repercussions throughout the sales and marketing landscape. Unfortunately, there is a lot of rumor, misinformation and fear out there.

Outreach 79

Outreach Features Effectiveness Marketing 79

Vidyard

MAY 23, 2018

Using video is a great way to engage your customers and prospects—but how do you channel engagement into action? Interactive video CTAs (calls-to-action) or ‘events’ are one great way to drive specific, desired outcomes from your viewers and encourage them to step further down the funnel. You’re probably already familiar with YouTube annotations—here’s how you can leverage those, along with more sophisticated video CTAs, to generate demand.

Top of Funnel 65

Top of Funnel Video Marketing Marketing Funnels Thought Leadership 65

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Schubert B2B

MAY 23, 2018

Growing your B2B social media accounts can be tough. Breaking through the noise and getting your posts seen isn’t easy, and the increasing importance of social media is only turning up the pressure. Because of this, more and more companies are purchasing computer-generated bot followers to artificially grow their accounts and make it seem like they are more popular than they really are.

Social Media 72

Social Media Buy Terms and Conditions Media 72

Roketto

MAY 23, 2018

We’d like to introduce you to the Riders of Roketto! This year the Roketto team is buckling our helmets and hitting the bike lanes for Bike to Work Week. As a business in downtown Kelowna, we know the struggle of finding parking, paying those daily fees and feeling like we aren’t getting that fresh air in the morning to put a little pep in our step.

Facebook 64

Facebook Positioning Conference Business 64

Ontraport

MAY 23, 2018

Here are the five main content delivery methods you should know about and when you should and shouldn’t use each one. The post How Should You Deliver Your Membership Site Content? appeared first on The ONTRAPORT Blog.

Content 76

Content 76

Hubspot

MAY 23, 2018

“We’ve lost our way.”. I’ve heard this from clients countless times. And it’s no wonder people are saying this: today’s businesses have to evolve very quickly because employees rarely stay in one job for their whole careers and technology is growing so fast that it’s a constant battle to keep up with the next new thing. The stress can be overwhelming.

Brand Identity 78

Brand Identity Branding Business Advertising Agencies 78

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Marketing Interactions

MAY 23, 2018

You’re creating content—lots of it. If the trend holds steady—which B2B marketers indicate it will—you’ll create even more content next year. Content has become almost as much of a product as the actual products and solutions your company provides to your customers. While marketers have widely embraced content marketing, we’ve yet to give it the foundation of a content operations function to manage its effectiveness at scale.

Top of Funnel 67

Top of Funnel Paid Search Agency Companies B2B 67

Liveintent

MAY 23, 2018

Is there any consumer-facing industry that’s been more disrupted by the internet than travel? Even older grandparents these days check portals like Expedia and Kayak rather than phoning a trusty travel agent. Meanwhile, their younger kin peruse Instagram for travel inspiration , resorts, and hotels. But all of them receive email. Travelzoo, Expedia, and virtually every portal offer ever-increasing options for customizing emails to match their users’ needs.

Email Marketing 67

Email Marketing Advertising Agencies Newsletter Work Management 67

Hubspot

MAY 23, 2018

When you come across a beautiful sight -- be it a beach, a mountain, or your pet's face -- sometimes, it inspires you to think bigger about what certain sights and experiences mean. For those moments, you might consider posting a photo on Instagram with an equally inspiring quote as the caption. But you could take it even further -- and save characters -- by posting the photo with the quote.

Lock-In 76

Lock-In Hubspot Banners Social Media 76

Brandpoint

MAY 23, 2018

When you think of your brand’s voice, do you draw a blank? Do words like innovative yet approachable come to mind? These types of generic descriptors might sound nice, but really don’t tell you much about the brand. After all, they could apply to virtually any organization! Target is innovative yet approachable. Walmart is innovative yet approachable.

Brand Identity 63

Brand Identity Branding Sample Opinions 63

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

Vidyard

MAY 23, 2018

Using video is a great way to engage your customers and prospects—but how do you channel engagement into action? Interactive CTAs (calls-to-action) or ‘events’ are one great way to drive specific, desired outcomes from your viewers and encourage them to step further down the funnel. What are interactive events and why should I care?

Top of Funnel 61

Top of Funnel Marketing Funnels Thought Leadership Video Marketing 61

Modern B2B

MAY 23, 2018

Great digital leaders aren’t just focused on digital technology and skill. They’re more interested in how digital can drive change within an organisation and how they, in turn, can deliver a holistic marketing strategy which embodies digital across the entire business. They’re strategic, forward-thinking, people-focused, open-minded and willing to learn.

Effectiveness 63

Effectiveness Marketing Strategy Marketing & Strategy Digital Transformation 63

Smarte

MAY 23, 2018

36 hours left for GDPR to come into action! As the implementation date gets closer, most of the B2B marketers are running opt-in email campaigns to gather consent from the prospects in the EU. Many-a-times, the opt-in campaign can be nerve-wracking. In 2014, when Canadian Anti-Spam Law (CASL) was introduced it had similarities with GDPR. Even during that time marketers had conducted opt-in email campaigns whose average opt-in rate was 10-50%, that had around 50 to 90% reduction in their database

Opt-in 60

Opt-in Campaigns Tips CAN-SPAM 60