Tue.Apr 21, 2015

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My Favorite 'John Wayne' Thoughts for Marketers and Salespeople

ViewPoint

'I’m sure each of you has your favorite John Wayne movie quote. My favorites are from John Ford movies, and I think each can be adapted to the circumstances sales and marketing people face each day. "Well, there are some things a man just can''t run away from.". Yep, you can hear John Wayne say this in the still popular film Stagecoach (1939) when he played the Ringo Kid.

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What’s the Difference Between Buyer, Customer, and User Personas?

Cintell

At its very basic level, a “persona” is a character. The term is derived from Latin, where it originally referred to a theatrical mask. Personas in the world of music refer to an artist assuming a role that matches the music they sing (think Ziggy Stardust adopted by David Bowie). In psychology, a persona can refer to the mask or appearance one presents to the world.

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How To Measure Performance Against Google’s Mobile Friendly Update

KoMarketing Associates

'Last week my colleague Brendan Cottam detailed key aspects of Google’s Mobile Friendly Update , being released today. This update will potentially give a ranking boost to mobile-friendly pages in Google’s mobile search results. We’ve received questions about this update from clients and partners and the reality is that for the most part, the percentage of traffic from mobile devices, smart phones in particular, is much more limited than in other industries and markets.

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Google “mobilegeddon” starts today — are you prepared?

Biznology

'Back on Feb 3, 2015, I told you why you need a mobile-native website today — now, it’s more like you need a mobile-native website today ! Literally. If your site isn’t mobile-native today, April 21, 2015, you might lose a little under 50% of all of your search traffic. Starting today. You’re in luck if you’re on the East Coast: Google’s on PST.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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How Big Data and Marketing Analytics Help Sales

Crimson Marketing

The data explosion over the past few years has spawned staggering statistics relating to the massive new volume of data being produced. We are collecting information via billions of connected devices including smartphones, PC’s, RFID sensors, gaming devices and even our automobiles. It is not only the volume of data changing the business landscape, however—the velocity and variety of data is also increasing at a breathtaking rate.

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How to Market to Chief Information Officers (CIOs)

B2B Marketing Traction

'Everyone wants to sell their technology services and products to CIOs, but many CIOs are expert at avoiding solicitations. Here’s what you need to know to market successfully to CIOs. I read with interest a Wall Street Journal blog post by Rachael King that references the research of Joe Peppard, a professor at the European School of Management and Technology.

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Quit Renting Your Audience in Social Media

Convince & Convert

'Smart companies are now using leased social communities (Facebook, Twitter, Instagram, et al) to drive participation in owned social communities. Owned, on-domain social communities offer more control, enhanced engagement and interaction capabilities, deeper customer insight opportunities, and reliable reach. Why did we move from owned social to leased social in the first place?

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Facebook Updates News Feed Algorithm to Balance Content From Friends Vs. Pages

Hubspot

Today, Facebook announced three brand new updates to the News Feed algorithm specifically meant to improve user experience. How? By providing a better balance of updates from friends versus updates from businesses, publishers, public figures, and local organizations. Every time Facebook updates its algorithm, brands and marketers freak out. To help you quickly get to the bottom of this change, here's a quick rundown of the three News Feed algorithm updates and how they might affect your Page.

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New Research on How Visible Experts Impact Firms in Technology Services

Hinge Marketing

'The technology services industry is constantly in flux, which has led to a turbulent marketplace and a unique set of challenges for technology firms. In order to understand those challenges and how firms plan to face them, the Hinge Research Institute asked 530 professional services firms about their biggest challenges and marketing priorities and segmented the results by industry.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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6 Cool Company Blogs Everyone Will Enjoy Reading

Hubspot

When I need inspiration for content that delights, email campaigns that actually work, and social media interactions that are genuinely fun. I turn to one source: an online clothing store called ModCloth. My closet is proof that their marketing works. (Perhaps a little too well.) And watching them grow has been a master class in what a customer-driven company should look like.

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Celebrate Earth Day with JotForm

JotForm

Earth Day is a time for us to celebrate, recognize, reflect, and commit to preserving the planet that we all share. With billions of people on earth, lands and oceans teeming with flora and fauna, we need to respect our environment to keep our planet happy and healthy. During this week people joi.

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The Critical Role of Sales Development in Inbound Marketing

Hubspot

It sounds so promising. Create compelling content (consistently). Share and promote the content. Prospects engage, download stuff and become qualified leads. Those leads are passed on to the sales team, who instantaneously reach out and are immediately welcomed into the prospect’s world. The meeting quickly turns into a bona fide sales opportunity. Proposals are requested, immediately acted upon and sales are made.

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Top 3 Misses in PPC Strategy – Why Your Paid Search Campaign Isn’t Driving Conversions

Crafted Agency

61% of B2B marketers believe that the biggest challenge they face is generating high-quality leads. Could your Paid Search campaign be causing this challenge?

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Periscope or Meerkat? The Marketer's Guide to Live Video Streaming [Free Ebook]

Hubspot

The live video streaming app Meerkat was the talk of the town after its appearance at SXSW in March 2015 -- but its popularity was short-lived. Just a few weeks later, Twitter released Periscope, a similar live video streaming app. Although Meerkat kicked mobile video streaming off with a bang, you'll see in this Google Trends graph of each app’s interest over time that Periscope might be winning the race: You might be thinking, "Okay, but should marketers care about these live video streaming a

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Moving the Needle: The Effect Your Support Team Has on Retention Marketing

Content Standard

Next month marks my second anniversary at Skyword. Where does the time go? My time here has been full of fun, growth, and inspiration. So I’d like to take this opportunity to reflect and self-evaluate, sharing a few things I’ve learned working as a technical support specialist for a SaaS start-up in the content marketing industry. As part of the Skyword support team, I’ve witnessed firsthand our constant efforts to reach out to clients and writers for feedback.

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Get Buyers to Do What You Want: Using Temptation Bundling

Hubspot

As a marketer, you may feel that getting anyone to buy anything at all is hard enough. What happens when you build a company entirely around something people don’t really want anyway? Maybe you sell memberships to the local gym. Maybe you provide tax services or software to help people manage their money. What happens then? The problem isn’t that people don’t want to get fit and keep their finances under control; the problem is that most prefer Ben & Jerry’s and shopping marathons.

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Let Your Email Marketing Earn Its Keep off Your Payment Service

Content Standard

A new feature built into Square’s payment service offers better tools for sending marketing emails and connecting with a brand’s consumers. If it catches on, Square’s new email marketing solution may signal a larger change within the digital realm. After establishing itself as a cost-effective, scalable payment solution that wielded mobile technology to re-envision the retail checkout process, Square is adding new features to build the platform into a comprehensive digital busi

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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The Future of Mega Events

The Freeman Company

How to prepare for evolving industries and audiences

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Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation

LEADership

'With the increasing realization that marketing is now B2P (business to person) rather than B2B or B2C, there is much discussion about how to craft the perfect, blended strategy. I have been a strong advocate of the need to adopt a blended approach, so there is no argument about what needs to be done. However, I am finding in my conversations with CMOs and other senior executives that there is a tendency to get carried away and change everything.

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How to Create an Email Newsletter People Actually Read

Hubspot

For most marketers, this will sound familiar. You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! Suddenly you're "volunteered" to do it.

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Finding The Perfect Prospect: If The Shoe Fits, Wear It!

EMagine B2B Blog

'Given my recent trip to Disney World and having just seen the latest version of Cinderella , it has not only left me feeling like a princess, but also pondering the whole glass slipper concept as I’m finding that it relates to my role as a Web Strategist here at emagine. Although I don’t get to wear a tiara, I do know a perfect fit when I meet one!

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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How To Make Your Marketing Meme-tastic!

Adobe Experience Cloud Blog

'Author: Ellen Gomes Marketing professionals constantly develop content meant to engage and inspire consumers. Successful online campaigns must meet a specific, and often elusive, combination of factors to go viral. But, some companies have hit the jackpot and earned widespread attention from online consumers through meme marketing—think Most Interesting Man In The World, Grumpy Cat (has her own Lifetime special!

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Lessons in leadership from the savannah

Integrated B2B

'I had the privilege of spending four days in the South African bush recently. The occasion was a leadership development course together with a group of business leaders from Denmark. Although the purpose wasn’t leisure, for me as a wildlife junkie, there are certainly worse things to do than spend three hours a day on safari! The course was facilitated by Pete, Mick and Steve from Leading with Humanity.

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Maximize Your Content Creation Commitment

Convince & Convert

'We all know it’s essential to create great (and ubiquitous) content. But the time pressures are real. Most of us—even if we have a team backing us—can’t spend dozens of hours each week writing blog posts, engaging in witty real-time banter on Twitter, sharing insightful articles on LinkedIn, and building robust online communities. As I describe in my new book Stand Out , however, there is a solution: leveraging your investment in content creation.