Fri.Nov 21, 2014

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Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers

Customer Experience Matrix

'I know this is blasphemy, but I’m beginning to have doubts about solution selling – the idea that marketers should describe the customer problems they solve, not the features of their products. The issue, at least in marketing technology, is that all systems address pretty much the same general problem of sending the right messages to the right customers (in the right time, place, medium, device, language, tone, etc.).

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Does Your Content Pass the Resharing Test?

Convince & Convert

'Tweetable Moments Visuals are the difference between being noticed and not being noticed. GuyKawasaki Tweet This. Cultivate Your Brand Cult. Guy Kawasaki and Peg Fitzpatrick , the marketing power duo behind Canva ‘s social, are releasing a book in early December, entitled The Art of Social Media: Power Tips for Power Users. Their goal? To share those social media tips that will be, for the most part, timeless.

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Is Your B2B Marketing Provider Showing Jazz Hands or Results?

B2B Marketing Traction

'If you’re not getting analytical reports on your marketing results, it’s time to re-evaluate your marketing provider. I saw the greatest expression recently while reading an article by Kate Kaye in AdAge , “ This ad industry is awash in agencies doing jazz hands. ” What the author means is that still, in this day of big data and analytics, too many agencies are still just doing a dog and pony show when it comes to talking about results.

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Does Your Content Pass the Resharing Test?

Convince & Convert

'Tweetable Moments Visuals are the difference between being noticed and not being noticed. GuyKawasaki Tweet This. Cultivate Your Brand Cult. Guy Kawasaki and Peg Fitzpatrick , the marketing power duo behind Canva ‘s social, are releasing a book in early December, entitled The Art of Social Media: Power Tips for Power Users. Their goal? To share those social media tips that will be, for the most part, timeless.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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The Art of Advanced Email Marketing: A/B Testing

Hinge Marketing

'You’ve spun up an impressive email marketing engine, mastering both the basics of email marketing and intermediate techniques. Now it’s time to go even bigger with advanced testing. The A/Bs of Testing. Testing your emails is one of the most important steps in email marketing. Why? When practiced correctly, careful and assiduous testing often drives dramatically improved deliverability, open rates, and click-through rates.

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29 Charts & Stats on What Matters Most to Marketers Right Now

Hubspot

'The best marketers I know are curious. They''re curious about the latest social media update. They''re curious about finding solutions to the biggest problems their customers face. And they''re curious about how they''re performing -- especially in comparison to their peers. If you consider yourself a curious marketer, we''ve got a treat for you. Below is a highlight of the main charts and stats from the 2014 State of Inbound Marketing , HubSpot''s most recent survey of 3,500 marketing and sale

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Should You Be Building Your Own B2B Marketing App?

MLT Creative

'Have you heard? Kim Kardashian created an app. It''s called Hollywood and, as of today, it''s been downloaded more than 250,000 times from iTunes® and over 420,000 from the Google Play™ store. That, I thought to myself, is probably a sign of the coming apocalypse. Either that, or there are just way too many apps out there. How many apps do we really need?

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It’s the Little Things: How HubSpot Writes Microcopy

Hubspot

'Have you ever run into an error message that made you smile? Or a website prompt that was particularly clever or helpful? Every time I read microcopy that shows personality, it reminds me there are real humans behind a website''s or product''s design. It kinda feels like I just shared a private joke with someone at the company. Let me show you what I mean.

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Helpful Forms for Thanksgiving

JotForm

You are about to reunite with your friends and family for a food-coma filled Thanksgiving, so you want to get the details right. Hot cider is brewing, scarves can come out of the closet, and pumpkin spice lattes return to Starbucks. It is definitely the best time of the year! With JotForm’s Form Des.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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3 Reasons the Future of Wearable Tech Is Bright for Marketers

Content Standard

Believe it or not, 20 percent of American adults own a wearable device, and according to PwC’s The Wearable Future report, that number is only expected to rise. This proves the future of wearable tech is bright—and creates an even brighter opportunity for marketers. The report goes on to explain that although fitness bands, smartwatches, and other wearables are already established in the market, many of them have under-delivered on expectations.

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Double Tap, Check, Swipe: 25 Free Gesture Icons Packs for Your Mobile App

JotForm

Finally, you are ready to put a new mobile app on the market. Surely you expect it to take the audience by storm. As we all know, people buy not only the product but also its packaging. So without a well-thought-out presentation, chances are, it simply won’t do.

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Trends Mold Social Media Strategy As Instagram Soars—and Other Platforms Struggle

Content Standard

Although Instagram’s user base is smaller than those of several larger social networks—including its parent platform, Facebook—this photo-centric social platform has generated enormous engagement rates, making it one of the major players in social marketing. Instagram’s current content engagement rate is 18 times greater than what an average Facebook update receives.

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4 Reasons why you should be treating your emails like a blog

Biznology

'Email marketing may have the highest ROI of any form of marketing. However, that doesn’t mean it’s an automatic win for your organization. All too often, I see organizations fail at email. Their open rates are low, and their conversion rates are abysmal. They may even earn more unsubscribes than new leads from each attempt at email marketing!

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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How to Increase Conversion Rates by Decreasing Choices [Infographic]

Hubspot

'I don''t know about you, but I hate shopping for shampoo. I know roughly what kind of shampoo I need -- something that doesn''t dry my hair out -- but when I get to the aisle to find it, I freeze up. There are roughly a zillion brands to choose from (Dove! Pantene! Herbal Essences!) and each one has a zillion types (Color Protection! Damaged Hair! Hydro-Recharge!).