Marketing Insider Group
AUGUST 12, 2016
Three years ago my stepson received his MBA along with a terrific job offer and moved to Washington DC. It wasn’t long after the move that he recognized a huge void in his life – there was no place for him to grab healthy, prepared meals. Working extremely long hours, he had no time to […]. The post Lessons Learned From a Startup appeared first on Marketing Insider Group.
Biznology
AUGUST 12, 2016
Press releases can be very effective for helping to create a buzz and getting the word out about something new with your business. However, since many other businesses also know this, there are often too many press releases floating around. Press releases can be a useful tool for any size business, and they allow smaller businesses to grab the same press attention larger businesses can get.
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Hive9
AUGUST 12, 2016
For a while now, both marketing and advertising have required the right technology to do well. Until recently, advertising has relied on its own technology that’s distinct and largely disconnected from many of the martech products businesses use.
Contently
AUGUST 12, 2016
Here’s what you missed while you were heard the phrase “cupping” one too many times this week… BuzzFeed News: Why Won’t Facebook Release Me From Overnight Oats Hell? Selected by Dillon Baker, associate editor. Katie Notopoulos is one of my favorite tech/internet writers, mostly because of inventive stories like this. Here, she goes deep on a weird tick of Facebook’s algorithmic News Feed: those damn posts that keep popping up at the top your feed, even when yo
Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing
Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.
SnapApp
AUGUST 12, 2016
Welcome to SnapWrap , our weekly marketing roundup on the SnapApp blog! Each Friday, we assemble a roundup blog post of the most insightful, most interesting, and most popular marketing content from the past week (give or take a few days). We pull from a wide range of sources and feature a wide range of opinions to give you the most diversified recap of all things marketing.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SnapApp
AUGUST 12, 2016
We’ve heard it many times before. My design team is totally slammed. I’m not a designer myself, so where should I start? How do I design my content to match my brand? Let’s de-mystify the design process a little bit. In this day and age, there are tons of great tools out there to help non-designers create gorgeous content. Thus, creating a beautiful, results-generating SnapApp shouldn’t be that far out of reach for the tech-savvy marketer.
Lead Liaison
AUGUST 12, 2016
PPC (Pay-Per-Click): its meaning and how it relates to marketing automation. A part of the series Buzzwords in Marketing Automation. Are you ready to build a marketing beast with PPC ads and marketing automation? If you think that pay-per-click (PPC) ads and marketing automation are two separate animals, you aren’t alone. Many marketers run their PPC ads and marketing automation campaigns separately, which is why they get subpar results.
Hinge Marketing
AUGUST 12, 2016
If someone were to ask you who your technology services firm’s main competitors were, you could probably rattle off the names of a few firms without giving it much thought. After all, you know which firms are considered industry leaders and which firms you tend to go up against in competitive bid situations. Don’t you? However, our research found that this isn’t always the case for technology services firms.
33Across
AUGUST 12, 2016
Since its debut in the programmatic stratosphere, private marketplaces (PMP) have been all the craze. Allowing publishers more control over their inventory and giving buyers the option to purchase premium. The post 4 Types of Programmatic PMPs and How to Choose Them appeared first on 33Across.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
DivvyHQ
AUGUST 12, 2016
Welcome back to our blog series, My Favorite Content Marketing Video ! In case you’re just joining us, we’ve gathered the content marketing industry’s A-List and asked them one question: What’s your favorite content marketing video? Last week, Jay Baer shared his favorite video produced by Sunny Lenarduzzi on “How to Get More Views on YouTube” The DivvyHQ team even learned a lot from Sunny’s awesome tips.
Hubspot
AUGUST 12, 2016
What if you could make your marketing more relevant, more remarkable, and more relatable to your potential customers? Well, user-generated content can help you do all that. By facilitating interactions between your current and future customers, you can increase the authenticity of your marketing. Amplifying your customers’ experiences, beyond helping you retain your current customers , can also help you acquire more customers, too.
The Freeman Company
AUGUST 12, 2016
Tips you can use for your next event
Sales Engine
AUGUST 12, 2016
It seems like every disruptive Internet trend leads to predictions of the death of an old trend. Print is dead. Cold calls are dead. SEO is dead. Now with the rise of content marketing , we’re wondering if salespeople will be replaced—or, in other words, will we be able to automate marketing processes to the point where we can lead people all the way through their buying journey, eliminating the need for sales reps?
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Adobe Experience Cloud Blog
AUGUST 12, 2016
Author: Ellen Gomes I don’t know about you, but I’m officially obsessed with the Olympics. It’s powerful to watch the world’s top athletes come together—despite differences in global politics, race, or religion—to compete in an athletic arena. These athletes demonstrate a lifetime of practice in a defining window of two or three minutes. And while their functional knowledge of their sport is critical, much of what makes them truly successful is a deeper foundation of skills.
Hubspot
AUGUST 12, 2016
Have you ever seen something in the window of a shop that you just had to have -- and then bought it immediately? In most cases, that's not how purchases are made. (And thank goodness, otherwise many of us marketers would be out of a job.). Most of the time, before becoming a customer, a person will first go through what's called the sales funnel. The sales funnel consists of the different stages a customer goes through leading up to their purchase -- from looking at your website for the first t
LEADership
AUGUST 12, 2016
A lot of time and money is spent on studying and explaining consumer behavior and the psychology of marketing. But the thing is, marketers are consumers too – we all make purchases and we can learn a lot just by looking at our own behavior during our own buying cycles! Luckily, Column Five Media and NewsCred have teamed up to survey over 400 marketers from Fortune 1000 companies in order to highlight the gap between marketers’ buying practices and their marketing practices, and then created this
Content Standard
AUGUST 12, 2016
In a fast-paced industry where innovation is the foundation of any best practice, marketers need to constantly adapt to new technology and tactics to stay competitive. Four out of five marketers believe the industry is undergoing a revolution, with over 90 percent agreeing that marketers need to become skilled in more than one area, according to Adobe’s Digital Roadblock report.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
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