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SAZBEAN APRIL 28, 2012  Top Internet strategy, marketing and technology links for the week of April 28, 2012 Here are the top Internet strategy, marketing and technology links for the week of April 28, 2012… The Ultimate Digital Customer Service Guide (Mashable!). Are You Worth of Social Media – The 2 Types of Talk Triggers (Convince & Convert). Five Tips for Masterful Pinmanship on Pinterest (Marketing Profs). What’s Your Lead Gen Weakness? Marketing Profs). eConsultancy). | NUSPARK APRIL 28, 2012 Stop the Insanity; A View on Social Media ROI for Lead Generation I’m a former Media Director at an ad agency. For years I planned and implemented media strategies for a multitude of clients. I still do when my clients ask me; radio, television, print, outdoor, etc. I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report. So let’s remove salaries and time fees from any social media ROI calculation. To go further, do you calculate the ROI of networking? Conferences? I don’t believe the cost of doing a job should count into ROI calculations. say stop the insanity. Sales: 7. | CONVERSIONATION APRIL 28, 2012  Five Cultural Reasons Marketers Fail to Keep Up with Consumers Consumers are becoming channel-agnostic. They are effortlessly switching from one channel to the other. The road to purchase consists of a multitude of touchpoints across a maze of channels, media and relationships. People discuss their experiences as they get in touch with a business, product and service. These discussions have a huge impact on buying decisions. The shift is clear. | FEARLESS COMPETITOR APRIL 28, 2012  Changes in B2B Marketing – My interview of Paul Dunay, CMO of Networked Insights Join guest host Jeff Ogden of Find New Customers with special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies , as they discuss: Recent changes in B2B marketing. Influencer strategies and why they’re important . Facebook’s IPO and what it means for marketers. New social media tools for B2B marketers. Social data and what it means to B2B marketers. | | | | | | | |
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CONVERSIONATION | SATURDAY, APRIL 28, 2012  The Future of Social Media: Identifying the Drivers
Recently, I was asked to write a chapter in a book on digital marketing and business about what’s coming next in social: the future of social media, both from a business and consumer perspective. It might seem like a challenging task, but it really is not. m in the process of writing it and will share my thoughts as I move along. invite you to comment and thus contribute in a way to the book since collaboration and involvement are key in knowledge and participation a must in a social world. The collective, which includes you, is stronger than the single ego. Yes and no. MORE >> -
CONTENT MARKETING TODAY | SATURDAY, APRIL 28, 2012  Inbound Marketing: How to Make It More Effective via Inc.
Written by Geoffrey James. With inbound marketing, the customer comes to you, but you still have to move the opportunity forward. Unless you’ve been living under a rock, you’ve probably heard of “inbound marketing”–the concept that you should attract prospective customers by offering useful (on a website, for instance). Inbound marketing is contrasted with outbound (or traditional) marketing, in which you “buy, beg, or bug your way in” via paid advertisements, press releases, and cold calling. The biggest issue: bad timing. See full article on www.inc.com. MORE >> -
CONVERSIONATION | SATURDAY, APRIL 28, 2012  From Conversation Company to Optimization Organization
A friend and fellow country-man, Steven Van Belleghem from InSites Consulting , wrote two books, ‘ The Conversation Manager ’ and, more recently ‘ The Conversation Company ’. Steven makes very valid points of how important it is to involve people and facilitate conversations while having a ‘social’ mindset across the organization. However, it’s time to take it a step further and move to the optimization organization. This is my second post in the series of ‘ The Future of Social Media ’. Again, feel free to comment. Remember when you first signed up on Twitter? Indeed: “Join the conversation.” MORE >>
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