Sat.Apr 28, 2012

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The Future of Social Media: Identifying the Drivers


Recently, I was asked to write a chapter in a book on digital marketing and business about what’s coming next in social: the future of social media, both from a business and consumer perspective. It might seem like a challenging task, but it really is not. I’m in the process of writing it and will share my thoughts as I move along. Today, these drivers start being recognized. Yes and no.

Stop the Insanity; A View on Social Media ROI for Lead Generation


I’m a former Media Director at an ad agency.  For years I planned and implemented media strategies for a multitude of clients.  I still do when my clients ask me; radio, television, print, outdoor, etc.  I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report.  So let’s remove salaries and time fees from any social media ROI calculation. Conferences?  I don’t believe the cost of doing a job should count into ROI calculations. I say stop the insanity.  Let’s keep these measures apples-to-apples. video:  $1,000.

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Five Cultural Reasons Marketers Fail to Keep Up with Consumers


Consumers are becoming channel-agnostic. They are effortlessly switching from one channel to the other. People discuss their experiences as they get in touch with a business, product and service. They share their buying decisions and actively seek information throughout every step of the buying journey, relying upon trusted advisors and even perfect strangers. The shift is clear.

Top Internet strategy, marketing and technology links for the week of April 28, 2012


Here are the top Internet strategy, marketing and technology links for the week of April 28, 2012… The Ultimate Digital Customer Service Guide  (Mashable!). Are You Worth of Social Media – The 2 Types of Talk Triggers  (Convince & Convert). Five Tips for Masterful Pinmanship on Pinterest  (Marketing Profs). What’s Your Lead Gen Weakness? Marketing Profs). eConsultancy).

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

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Inbound Marketing: How to Make It More Effective via Inc.

Content Marketing Today

Written by Geoffrey James. With inbound marketing, the customer comes to you, but you still have to move the opportunity forward. Unless you’ve been living under a rock, you’ve probably heard of “inbound marketing”–the concept that you should attract prospective customers by offering useful (on a website, for instance). The biggest issue: bad timing.