Marketing Insider Group
FEBRUARY 13, 2017
Here’s an important question. When you come up with your content marketing strategy, do you consider the psychological impact of what content you choose? Taken even further, to what extent does psychology influence how you craft that content? You probably took a course on consumer behavior in college but in practice, marketers tend to neglect […].
DiscoverOrg
FEBRUARY 13, 2017
Earlier this year I tried my hand at email marketing here at DiscoverOrg. I figured it’d be pretty easy. After all, you’re just dropping some buzzwords into a few compelling sentences, right? Wrong. Not only was writing a good, short, email message to prospects difficult – it felt familiar. Where had I felt this severe frustration in writing a really convincing AND brief message?
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Marketing Insider Group
FEBRUARY 13, 2017
We surveyed over 200 senior executives at FTSE 350 organisations to better understand how they view and use content marketing. The results bring good news to those in charge of a B2B firm’s marketing and communication programmes – if they heed these nine lessons. The post Nine Lessons in B2B Thought Leadership [Research] appeared first on Marketing Insider Group.
Biznology
FEBRUARY 13, 2017
If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute. That rule is that volume wins. Viewership will rise when you produce more videos, but you can’t publish content that is rubbish and hope it performs well. Consistency is hard work but is the way you can create a cadence with your viewers.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
FEBRUARY 13, 2017
A number of companies are turning to agile marketing strategies to resonate with their customers and drive results, according to new research. The “Future of Marketing” report from Forbes Insights and Aprimo found that 29 percent of respondents “strongly agree” that their companies fully embrace marketing agility. However, 74 percent stated that the agility of marketing operations is a challenge.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Contently
FEBRUARY 13, 2017
Imagine you’re a tailor. One afternoon, someone calls your shop and asks you to make a pair of pants. “What kind of pants?” you ask. “Oh, just pants,” they say. “How much do pants cost?” Taken aback, you ask the well-meaning caller why they need the pants. Is it for a wedding? A work event? A rap-themed bar mitzvah? They’re not sure.
Ambal's Amusings
FEBRUARY 13, 2017
I don’t know when and where this rose shot out as a bud. I don’t know when and where it blossomed. I only know when and where I got it. I went to the temple a few weeks back where they distribute flowers, fruits and nuts. That is the day I got this rose. I … Continue reading Should all Good Things Come to an End?
PureB2B
FEBRUARY 13, 2017
The glory days of blind pitching are over—paving the way for a new way of doing things in sales and marketing departments everywhere. Much of the shift can be seen in how people are using online technologies to find information about brands, buy products and services, keep up with trends, and connect with people or communities. Customers are moving away from traditional sellers and are choosing to engage with companies that reach out to them in ways that are delightful and educational at the sam
Aberdeen
FEBRUARY 13, 2017
Omer Minkara’s report, CEM Executive’s Agenda 2017: A Data-Driven Approach to Delight Customers , revealed that “creating a unified view of customer data throughout that business” is the “top strategy” currently pursued by Best-in-Class firms focused on creating a great customer experience. In fact, both Omer and Aberdeen’s Business Intelligence practice lead, Michael Lock, have been talking about the importance of breaking down “data silos”
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
PureB2B
FEBRUARY 13, 2017
Data is the driving force behind any lead generation activity. It should tell a clear story of your customers, how they behave and what motivates them. Power up your data profile! Learn the importance of data solutions and what it can bring to your business! Watch now! The post How to reach the exact audience that you want to target appeared first on PureB2B.
Kapost
FEBRUARY 13, 2017
You’ve heard it said many times that “a picture is worth a thousand words.” It might be an old cliché, but it’s a truth that’s brought to bear in B2B marketing. Videos are the most engaging content used in modern campaigns. Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media.
Sprout Social
FEBRUARY 13, 2017
Thirty-two percent of internet users are on Instagram, according to PewResearch Center’s Social Media Update 2016. What is especially significant here is half of Instagram users are on the network daily. We’ll break down the three steps for selling on Instagram and then examine some strategies from top brands. Click below to jump to each step: Decide on Your Sales Metrics.
PureB2B
FEBRUARY 13, 2017
Data is the driving force behind any lead generation activity. It should tell a clear story of your customers, how they behave and what motivates them. Power up your data profile! Learn the importance of data solutions and what it can bring to your business! The post Data Solutions to Reach Your Target Audience appeared first on DemandScience.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Sprout Social
FEBRUARY 13, 2017
New customer relationships start out strong, don’t they? You work hard to woo a new consumer with special offers, coupons and promotions. But inevitably the spark dies down and before long there’s another brand out there trying to sweep your prospective loyalists off their feet. This Valentine’s Day, work to keep the brand love alive with 10 pieces of relationship advice that will keep any customer engaged. 1.
PureB2B
FEBRUARY 13, 2017
The glory days of blind pitching are over—paving the way for a new way of doing things in sales and marketing departments everywhere. Much of the shift can be seen in how people are using online technologies to find information about brands, buy products and services, keep up with trends, and connect with people or communities. Customers are moving away from traditional sellers and are choosing to engage with companies that reach out to them in ways that are delightful and educational at the sam
EveryoneSocial
FEBRUARY 13, 2017
Your products and services won’t sell themselves. You need to find ways to get them to your audience in the hopes of turning the latter into customers. One way you could promote your business is by hiring brand ambassadors who will help spread your word on social media. There are many advantages that brand ambassadors will bring to your company , but the most important is their ability to humanize your brand.
JotForm
FEBRUARY 13, 2017
By now, Unsplash can call itself one of the largest, and most vivid photo communities out there. In the beginning of 2017, it was announced that Unsplash was hived off to become its own company. Now, a significant feature update that will further boost the platform’s growth has been released.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
KEO Marketing
FEBRUARY 13, 2017
KEO Marketing to Host “Lunch & Learn” for the Arizona Technology Council on February 28, 2017. PHOENIX, Ariz., February 14, 2017 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has announced that CEO and president Sheila Kloefkorn will lead a session at the Arizona Technology Council’s Lunch & Learn event on Tuesday, February 28, 2017.
Brandfolder
FEBRUARY 13, 2017
## *Missed Connection: DAM User Seeking Affair with New Platform* I feel so ashamed, but I [chose the wrong DAM]([link] There, I said it. We were courted by them, they.
chiefmartech
FEBRUARY 13, 2017
This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good , a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, What’s the best resume you ever saw? Thanks, Sue, San Francisco.
i-Scoop
FEBRUARY 13, 2017
Content marketing has become mainstream. For many companies it’s a component of their marketing strategies. Content marketing experts look at 2017 and the next years with predictions which are increasingly related with emerging or maturing technologies. What’s the role of artificial intelligence in content marketing? How can we leverage the Internet of Things in content […].
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Hinge Marketing
FEBRUARY 13, 2017
The branding process is a systematic approach to creating and promoting a firm’s brand. It is essential to the success of any marketing and business development program. Brand building consists of five interrelated phases, each building upon the last: Brand Strategy. Brand Identity. Brand Tools. Brand Launch. Brand Building. The brand building process can be applied to either the development of a new brand or the rebranding of an existing firm.
i-Scoop
FEBRUARY 13, 2017
When you start hooking up physical assets to data sensing and gathering systems which are turned into insights and ultimately into optimized/automated processes and business outcomes, as we do with the Industrial Internet of Things (among other things), there are quite some new possibilities that arise, to say the least. Even if we’re only really […].
Hubspot
FEBRUARY 13, 2017
The landscape of web design is constantly evolving. Something that looked modern and fresh yesterday can appear dated seemingly overnight, and trends once dismissed as irrevocably passé can unexpectedly cycle back in vogue. To help you prepare for wherever the web design tide takes us in 2017, we've put together a list of 13 trends to keep a close eye on.
Content Standard
FEBRUARY 13, 2017
It’s that wonderful, humbling time of year. With 2016 behind, you’ve hopefully had a number of successes—more content produced than in any year previous, better site traffic, more interaction. But regardless of successes, it’s still a good time to pause and do both a content and an SEO audit. As you dive in, you might begin to find that your successes aren’t exactly what you’d hoped them to be.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Webbiquity
FEBRUARY 13, 2017
Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. However—96% of the people who discuss brands online do not follow those brands’ owned profiles.
Hubspot
FEBRUARY 13, 2017
With the new year well under way, we thought it might be fun to check in on how those resolutions are going. Are you eating more vegetables? Doing more community service? Achieving better work-life balance? That last one is tricky, and might even conflict with other goals, like getting a raise or being more productive. It's hard to say, "No," when we're trying to be as industrious as possible and do something like earn a promotion.
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