Mon.Feb 13, 2017

Trending Sources

The 29 Best Social Media Monitoring Tools


Social media monitoring is vital for virtually every B2B or B2C brand. 58% of consumers follow brands on social media. 71% say they are likely to purchase an item based on social media referrals; in fact, consumers report that social media plays almost as big a role in purchasing decisions as does television. These tools can help you find out. 1) Socialbakers. Google Review Count: 345. 16) Nuvi.

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The Infographic that Will Revolutionize Your Approach to Content Creation

B2B Marketing Insider

Here’s an important question. When you come up with your content marketing strategy, do you consider the psychological impact of what content you choose? Taken even further, to what extent does psychology influence how you craft that content? You probably took a course on consumer behavior in college but in practice, marketers tend to neglect […]. Content Marketing

You Can Run But You Can't Hide from the Importance of Data in Modern Marketing

It's All About Revenue

Marketing equals data and data equals marketing. These two things go hand in hand as marketing technology becomes a bigger driver in marketing itself. So it is no surprise that when we asked global marketing experts about marketing in 2017, many of them came back with predictions about data-driven marketing. Doug Kessler ( @dougkessler ), Co-founder and Creative Director, Velocity.

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Nine Lessons in B2B Thought Leadership [Research]

B2B Marketing Insider

We surveyed over 200 senior executives at FTSE 350 organisations to better understand how they view and use content marketing. The results bring good news to those in charge of a B2B firm’s marketing and communication programmes – if they heed these nine lessons. The post Nine Lessons in B2B Thought Leadership [Research] appeared first on Marketing Insider Group. Content Marketing

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

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4 Value Selling Tools to Move Leads Down the Funnel

Modern B2B Marketing

Author: David Svigel Buyer behavior has changed; contact with your prospects occurs later in the sales cycle, and your leads come armed with more information than ever before about your products and services. What does this mean for marketing? It’s up to you to create and guide the conversation throughout the customer lifecycle. Assessment tool: identify gaps in performance.

B2B Analytics: Accessing And Using Advanced B2B Marketing Metrics


One of major benefits of working at Bizible is “dog-fooding” your own product. We get to test new product features each month and it’s like being the test driver for every new Ferrari model. Ok, maybe not exactly, but still rewarding if you love numbers and marketing. How do we gather, analyze and implement improvements based on B2B analytics in marketing? How Much Do You Undervalue Marketing?

Spring Cleaning, Marketing Style: How to Conduct Your Next SEO Audit

Content Standard

It’s that wonderful, humbling time of year. With 2016 behind, you’ve hopefully had a number of successes—more content produced than in any year previous, better site traffic, more interaction. But regardless of successes, it’s still a good time to pause and do both a content and an SEO audit. In fact, some of them may be beginning to plateau. Best Practices and Technical Know-How.

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5 Ways to Say 'No' At Work (Without Feeling Guilty) [Infographic]


With the new year well under way, we thought it might be fun to check in on how those resolutions are going. Are you eating more vegetables? Doing more community service? Achieving better work-life balance? That last one is tricky, and might even conflict with other goals, like getting a raise or being more productive. More than half of us say we're too guilty to even leave our desks for a break.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

7 Things You Should Know Before Researching Content Marketing Solutions


Imagine you’re a tailor. One afternoon, someone calls your shop and asks you to make a pair of pants. What kind of pants?” ” you ask. “Oh, Oh, just pants,” they say. “How much do pants cost?” ” Taken aback, you ask the well-meaning caller why they need the pants. Is it for a wedding? A work event? A rap-themed bar mitzvah? They’re not sure. Goals.

The rise of digital twins in the Industrial Internet of Things


When you start hooking up physical assets to data sensing and gathering systems which are turned into insights and ultimately into optimized/automated processes and business outcomes, as we do with the Industrial Internet of Things (among other things), there are quite some new possibilities that arise, to say the least. Even if we’re only really […]. Internet of Everything

This is the week that was in B2B: from surrogate meeting attendees to AI tools

Earnest about B2B

In a week where Netflix got a kicking for its dirty data centres , Forrester revealed who was most at blame for losing our data and Uber got sued by a philanderer , there was much to write home about in the world of B2B. Tongue in cheek B2B campaign' of the week. comes courtesy of Scandinavian airline Widerøe – and its spoof company Norwegian Meeting Services. Innovation' of the week.

The most memorable martech resume I’ve seen


This guest post by Erica Seidel is part of a regular column she writes, Ask the Martech Recruiter. Erica runs The Connective Good , a retained executive recruiting firm that helps companies land leaders in martech, marketing, digital strategy, analytics, and market research. Dear Erica, What’s the best resume you ever saw? Thanks, Sue, San Francisco. Dear Sue, That’s easy. Careers

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Content marketing 2017: revisit your strategy – relevance is not enough anymore


Content marketing has become mainstream. For many companies it’s a component of their marketing strategies. Content marketing experts look at 2017 and the next years with predictions which are increasingly related with emerging or maturing technologies. What’s the role of artificial intelligence in content marketing? How can we leverage the Internet of Things in content […]. Content marketing

Customer Lifecycle Metrics, Part 5: Retention and Expansion


This is part five in a series of five blog posts that examines the metrics you should measure throughout the five stages of the customer lifecycle: attract , capture , nurture , convert , and expand. Once your prospect converts and becomes a customer, your job as a B2B marketer isn’t done – in fact, the most significant part is just beginning. At least, that’s the case if you’re working for a top performing company. The research shows that the top performing teams spend more time and resources on building engagement with their existing customers than marketers at average companies.

Report: More Organizations are Embracing Agile Marketing Strategies

KoMarketing Associates

A number of companies are turning to agile marketing strategies to resonate with their customers and drive results, according to new research. The “Future of Marketing” report from Forbes Insights and Aprimo found that 29 percent of respondents “strongly agree” that their companies fully embrace marketing agility. However, 74 percent stated that the agility of marketing operations is a challenge. Only 23 percent considered themselves “highly successful” in agile marketing in terms of delivering relevant, individualized customer communications. Reaping the Benefits of Agile Marketing.

The Branding Process for Professional Services Firms

Hinge Marketing

The branding process is a systematic approach to creating and promoting a firm’s brand. It is essential to the success of any marketing and business development program. Brand building consists of five interrelated phases, each building upon the last: Brand Strategy. Brand Identity. Brand Tools. Brand Launch. Brand Building. The brand building process can be applied to either the development of a new brand or the rebranding of an existing firm. In this article we’ll review the context in which the process is used, what happens during each phase, and what success looks like. What is a brand?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Tips for Using Video to Increase Social Media ROI


You’ve heard it said many times that “a picture is worth a thousand words.” It might be an old cliché, but it’s a truth that’s brought to bear in B2B marketing. Videos are the most engaging content used in modern campaigns. Proof-positive of this is the many B2C companies that, through video outlets like YouTube and Vimeo, have constructed viral campaigns with the help of social media. Promotional.

7 Ways Technology Can Support Sales Onboarding Success [Brief]


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How to reach the exact audience that you want to target


Data is the driving force behind any lead generation activity. It should tell a clear story of your customers, how they behave and what motivates them. Power up your data profile! Learn the importance of data solutions and what it can bring to your business! Watch now! The post How to reach the exact audience that you want to target appeared first on PureB2B. Blog B2B-Marketing Business Blogging Buyer's Journey Data Data Quality data services Database-Management Marketing Sales Funnel

4 tips to improve your YouTube channel


If you’ve turned to YouTube like many other businesses, you need to know one rule–and it’s one that is tough for many to execute. That rule is that volume wins. Viewership will rise when you produce more videos, but you can’t publish content that is rubbish and hope it performs well. Consistency is hard work but is the way you can create a cadence with your viewers. Pique your customer’s interest.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Sheila Kloefkorn of KEO Marketing Delivers “Top Technology Trends for 2017”

KEO Marketing

KEO Marketing to Host “Lunch & Learn” for the Arizona Technology Council on February 28, 2017. PHOENIX, Ariz., February 14, 2017 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has announced that CEO and president Sheila Kloefkorn will lead a session at the Arizona Technology Council’s Lunch & Learn event on Tuesday, February 28, 2017. Titled “ Top Technology Trends for 2017 ,” the educational session will be conducted from 11:30 a.m. to 1:00 p.m. at Galvanize located at 515 East Grant Street in Phoenix, Arizona 85004. The cost for non-members is $15.00.

Creating a Perfect Lead Generation Marketing Campaign [INFOGRAPHIC]


Implementing lead generation campaigns such as SEO, PPC and email requires the orchestration of a lot of instruments. If it’s done correctly, campaigns create beautiful music; if not, they create a lot of noise and not much else. PPC agencies like Straight North know this all too well. This agency has created the infographic you can check below, the Lead. The post Creating a Perfect Lead Generation Marketing Campaign [INFOGRAPHIC] appeared first on Opentopic. Brands & Marketers

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The Secret to Crafting an Awesome Sales Pitch


The glory days of blind pitching are over—paving the way for a new way of doing things in sales and marketing departments everywhere. Much of the shift can be seen in how people are using online technologies to find information about brands, buy products and services, keep up with trends, and connect with people or communities. Customers are moving away from traditional sellers and are choosing to engage with companies that reach out to them in ways that are delightful and educational at the same time. The Nature of the Sales Interaction Matters. Tips for Your Next Sales Pitch.

Building a Loyal Customer Base with Big Data Marketing

B2B Lead Blog

There is no denying that big data marketing is critical to the success of your digital advertising strategies. Your data helps you generate leads, uncover new opportunities, appeal to your buyer personas and build your brand. However, big data marketing by itself can’t cultivate strong interpersonal relationships. It can’t negotiate favorable deals, outline complex problems […].

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Should all Good Things Come to an End?

Connect the Docs

I don’t know when and where this rose shot out as a bud. I don’t know when and where it blossomed. I only know when and where I got it. I went to the temple a few weeks back where they distribute flowers, fruits and nuts. That is the day I got this rose. I … Continue reading Should all Good Things Come to an End? Life/Experiences end good things

8 Lessons From Online Dating For Email Marketers


Earlier this year I tried my hand at email marketing here at DiscoverOrg. I figured it’d be pretty easy. After all, you’re just dropping some buzzwords into a few compelling sentences, right? Wrong. Not only was writing a good, short, email message to prospects difficult – it felt familiar. Where had I felt this severe frustration in writing a really convincing AND brief message?

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The big debate: Are the ‘4Ps of marketing’ still relevant?


The relevance of the ‘4Ps of marketing’ in today’s digital world is a topic that continues to cause much discussion. Should marketers relinquish responsibility or retake control? The famous ‘4Ps of marketing’ are revered by some members of the profession, and scoffed at by others. Some see these fundamental tenets of classical marketing theory – referring to product, price, promotion. The post The big debate: Are the ‘4Ps of marketing’ still relevant? appeared first on Opentopic. Brands & Marketers