Thu.May 28, 2015

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How to Set Your Outsourced Lead Generation Program Up for Success (pt 1)

ViewPoint

I’m always pleased when a prospect asks, “What can I do to help ensure my program’s success?” It’s a great question. It shows they want a collaborative, win-win relationship—not a “vendor under my thumb” relationship. (Those kinds of relationships really suck.). As an outsourced lead generation company, one of the ways we can best serve our clients is to offer insight on what they can do to maximize the results from their program.

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40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

Here in the Greater Boston area, we’ve finally shaken off a bitter winter and look forward to the warmth of summer. But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? Are you well on your way to hitting your goals or struggling to maintain performance? As we move into the end of the first half of the year, its important to reassess online marketing performance and make certain we don’t lose track while enjoying t

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This Is the Real Secret to Unleash Your Content Marketing Creativity

Marketing Insider Group

If you have ever wanted to tap into the power of content marketing, but have felt held back because of a lack of creativity, then you are going to want to read this post today. In it, I will reveal the way that even the most uncreative person can come up with some great content marketing ideas. And the answer will be both a surprise and a relief. The secret to creativity is found in the mystery you’re about to read.

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6 Ways B2B Marketers Are Falling Short Today

Digital B2B Marketing

As I came back from the B2B Marketing Innovation Summit, put on by Demandbase, I couldn’t shake the feeling that we aren’t doing enough. That I’m not doing enough. Sure, marketing is changing faster today than it did yesterday. Blah blah blah. It doesn’t matter how fast marketing is changing! The real question is “how are you changing?

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Three barriers to B2B data-driven marketing

Biznology

Ask any business marketer about the importance of data, and you’ll get plenty of good answers. “It’s essential,” they’ll say. “Data drives everything we do.” That’s a good thing, since marketers are under increasing pressure to manage, collect, and make use of data, according to a recent CMO Club/Gartner study. But in my experience, answers like this are just lip service.

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Ending the Great Divide

ANNUITAS

There is still a great divide between sales and marketing. Each team uses different tools and solutions, with little to no visibility into what the other is doing, resulting in silos and a division of teams. Despite the silos, some organizations are able to meet their sales and marketing goals. However, most organizations are not that lucky and the lack of alignment between teams takes its toll in lost opportunities and revenue as seen in the long list of statistics from a post via TypeA Communi

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The Power of Web Experience Data: How to Guide the Buyer’s Journey with Better Marketing Campaigns

Crimson Marketing

Happy with your last purchase, you visit a brand’s website intending on buying more of their products. Their website loads and you’re immediately greeted with a pop-up advertising the exact product you recently purchased. Why? Well, the brand has failed to leverage their web experience data — in this case, your purchase history — and provide you with relevant content about accessories, support service, etc.

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The 5-Step Graduate’s Guide to Shaping Your Personal Brand

Adobe Experience Cloud Blog

Author: Marissa Lyman It’s college graduation season! Soon, the bright, young minds of tomorrow will be tumbling into the workforce like a flock of lost ducklings. If you’re reading this as a seasoned ‘grown-up’—don’t stop now! The tips below can help you market yourself at any stage in your career, especially if you’ve blocked out what it’s like to be the low (wo)man on the totem pole.

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Google+ Collections: What You Need To Know

EMagine B2B Blog

On top of all the recent Google Updates , now Google+ is at it again despite speculation that the network is on it’s way out. This month they made an update leveraging it’s users to curate content. This month’s update is called Collections , and here is the break down of what you need to know to use them. Collections vs. Communities. The older sibling to Collections was Communities.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Should Your Consulting Firm Be Specialized?

Hinge Marketing

In the past, specializing could be risky for consulting firms. Consider the limits a pre-Internet consultant would be placing on their potential clients. The firm would’ve been hard to find, making it difficult to serve their client base. But now, with global reach, finding clients has less to do with geography and more to do with fitting clients’ needs.

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HubSpot & Salesforce Sign a Partnership Pact Through 2020

Hubspot

I’m thrilled to announce that HubSpot has renewed our ISVForce relationship with Salesforce.com through 2020. This is great news for HubSpot, HubSpot’s customers, Salesforce, and Salesforce’s customers. Nearly 20% of HubSpot marketing software customers use Salesforce.com’s CRM product. We have spent many many many calories over many many many years building a great integration experience for our joint customers, and we have over 500 5-star reviews on the Salesforce App Exchange to prove it.

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Weekly Roundup May 29, 2015

GreenRope

GreenRope's Weekly Roundup. We hope that the month of May was packed with success and you and your team are ready for the month of June! If you’re not ready, don’t worry. We have packed this week’s weekly roundup with great and insightful articles to help you start on the right foot. Marketing. Four Ways to Improve your Website's Homepage Design.

Domain 40
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How to Choose the Right KPIs for Your Business

Hubspot

Whether your performance improvement goals are related to inbound marketing, sales, or any aspect of business for that matter, choosing the proper key performance indicators (KPIs) to focus on is the first step towards measurable improvement. As they say, what get’s measured gets improved. If you can quantify your current performance you can then begin to measure how things are improving, or diminishing, over a period of time.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Weekly Roundup May 29, 2015

GreenRope

GreenRope's Weekly Roundup. We hope that the month of May was packed with success and you and your team are ready for the month of June! If you’re not ready, don’t worry. We have packed this week’s weekly roundup with great and insightful articles to help you start on the right foot. Marketing. Four Ways to Improve your Website's Homepage Design.

Domain 40
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Marketing Books to Millennials: One Author's Unconventional Growth Strategy [Podcast]

Hubspot

In 2013, Michelle Miller left her job at JP Morgan to write The Underwriting, a story about Wall Street and Silicon Valley targeted toward Millennials. She knew nothing about publishing or marketing a book. All she knew was she had to do something different. The typical publishing and marketing playbook for books wouldn't work for her target audience -- they weren't the "sit down to read for long periods of time" type.

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Weekly Roundup May 29, 2015

GreenRope

GreenRope's Weekly Roundup. We hope that the month of May was packed with success and you and your team are ready for the month of June! If you’re not ready, don’t worry. We have packed this week’s weekly roundup with great and insightful articles to help you start on the right foot. Marketing. Four Ways to Improve your Website's Homepage Design.

Domain 40
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How To Design a Publishing Website Your Advertisers Will Drool Over

Hubspot

If you place any value on the profit generated by your publishing website, you have one crucial demographic to win over above all others: advertisers. This is the core of increasing online ad revenue for publishers, much like the core of television broadcasting rests on providing a pleasing network for television ads. But what makes one publishing website superior to another in the eyes of an advertiser?

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Weekly Roundup May 29, 2015

GreenRope

GreenRope's Weekly Roundup. We hope that the month of May was packed with success and you and your team are ready for the month of June! If you’re not ready, don’t worry. We have packed this week’s weekly roundup with great and insightful articles to help you start on the right foot. Marketing. Four Ways to Improve your Website's Homepage Design.

Domain 40
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7 Inspirational Branding Quotes Guaranteed to Motivate You

Brandfolder

When you’re a marketing professional, it’s expected that you’ll constantly be generating innovative ideas for showcasing your brand to the world. While problem solving is at the core of what.

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Weekly Roundup May 29, 2015

GreenRope

GreenRope's Weekly Roundup. We hope that the month of May was packed with success and you and your team are ready for the month of June! If you’re not ready, don’t worry. We have packed this week’s weekly roundup with great and insightful articles to help you start on the right foot. Marketing. Four Ways to Improve your Website's Homepage Design.

Domain 40
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Are your content marketing results less than expected?

Blend Marketing

Is your technology company creating large volumes of content - blogs, social posts, contributing to LinkedIn groups and sending email whenever possible? Are you also finding that all this activity is creating less than expected results?

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Weekly Roundup May 29, 2015

GreenRope

GreenRope's Weekly Roundup. We hope that the month of May was packed with success and you and your team are ready for the month of June! If you’re not ready, don’t worry. We have packed this week’s weekly roundup with great and insightful articles to help you start on the right foot. Marketing. Four Ways to Improve your Website's Homepage Design.

Domain 40
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Duracell Demonstrates How Creative Video Marketing Can Make the Mundane Go Viral

Content Standard

Perhaps the power of video marketing is best demonstrated by one company’s ability to turn batteries into exciting subject matter. That’s what Duracell has accomplished with its latest video campaign, and the company is now reaping the benefits. Duracell’s video, “Powering Kevin Jorgeson,” features a story in vignette form about a dedicated climber and his father.

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Weekly Roundup May 29, 2015

GreenRope

GreenRope's Weekly Roundup. We hope that the month of May was packed with success and you and your team are ready for the month of June! If you’re not ready, don’t worry. We have packed this week’s weekly roundup with great and insightful articles to help you start on the right foot. Marketing. Four Ways to Improve your Website's Homepage Design.

Domain 40
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BMW’s “The Hire” Continues to Impact Branded Video Content

Content Standard

Back in 2001, BMW and its marketing firm, Fallon Worldwide, found themselves in an increasingly crowded auto market. With a need to rise above the noise, they began laying the groundwork for a campaign that would draw in new customers. Four long years before the rise of YouTube, BMW sought to unleash one of the first series of branded video content onto the Web.

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The Silver Lining to Corporate DEI Challenges

In our latest edition of Navigating ESG Comms Through the Cosmos - Scorpio Edition, 3BL embraces the perspective of one of the zodiac's most misunderstood signs: Scorpio. While this sign often has a darker view of the world, they do not shy away from shining a light on controversial topics. This month we take a deep dive into corporate pullback of DEI and how companies can utilize astrological advice to reinvent its social impact communication.

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Weekly Roundup May 29, 2015

GreenRope

GreenRope's Weekly Roundup. We hope that the month of May was packed with success and you and your team are ready for the month of June! If you’re not ready, don’t worry. We have packed this week’s weekly roundup with great and insightful articles to help you start on the right foot. Marketing. Four Ways to Improve your Website's Homepage Design.

Domain 40
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suitecx Offers Industrial-Strength Customer Journey Maps and More

Customer Experience Matrix

Customer journey mapping is now the buzziest of buzz words. Every self-respecting marketing automation system offers something called a “customer journey map,” even if it’s exactly the same as last year’s campaign designer or does nothing more than connect functionless icons on a virtual whiteboard. Journey mapping is equally popular among agencies and consultants, although it also often is little more than a new label for the old sales funnel.

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Weekly Roundup May 29, 2015

GreenRope

GreenRope's Weekly Roundup. We hope that the month of May was packed with success and you and your team are ready for the month of June! If you’re not ready, don’t worry. We have packed this week’s weekly roundup with great and insightful articles to help you start on the right foot. Marketing. Four Ways to Improve your Website's Homepage Design.

Domain 40