Savanta
SEPTEMBER 27, 2013
'Relationships matter in B2B. But for many B2B businesses it’s simply not commercially viable to individually account manage each customer. This means that when issues arise, customers need to be directed to ‘mass service’ channels – usually a contact centre. I’ve recently spent a lot of time with Vodafone exploring what great customer service looks like.
Crimson Marketing
SEPTEMBER 27, 2013
'Dr. Pepper 10 is a low-calorie substitute to the original soda beverage. If you like carbonated beverages and want to watch your calories, this might be a good option for you. . But Dr. Pepper only wanted to target “manly men” who believe diet beverages are “girly.” Their entire ad campaign was based on this drink not being for women.
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Biznology
SEPTEMBER 27, 2013
'Photo credit: Wikipedia. It wasn’t that long ago that our digital behavior and presence was something completely strange and unwelcomed by employers. Organizations used to lock access to the Internet, then to social media and any other kind of possible distraction. The Internet police state was patrolling in full force. Then smartphones came along and companies lost complete control over their employees Internet behavior.
Adobe Experience Cloud Blog
SEPTEMBER 27, 2013
'Author: DJ Waldow It’s amazing how a simple “complete this sentence” Facebook post can generate so much engagement. On Wednesday, I shared the following: In less than 24 hours, the post had nearly 200 comments (okay, 185 to be exact). To put that number in perspective, my normal Facebook posts range from 0 to “a handful” of comments. More important than the high engagement is this: As a group we were able to crowdsource a list of 94 of the best marketing speakers in the world.
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Convince & Convert
SEPTEMBER 27, 2013
'James Royer, Tampa Bay Lightning @jamesroyer. James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. Read on for some of the highlights and tweetable moments, or listen to the full podcast.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
LEADership
SEPTEMBER 27, 2013
'Interesting Infographics is back! I read this one with great interest from B2B Marketing and have summarized for you below: Top 3 Challenges B2B Leaders Face Today. Although branding plays an integral part in every business, B2B leaders continue to face numerous challenges. The following are statistics you need to know to understand the obstacles of B2B leaders.
Hubspot
SEPTEMBER 27, 2013
'Did you know that Garth Brooks sang a song about the importance of networking ? Well, pretty much. Here''s the scoop: Brooks left a relationship that wasn’t fruitful anymore, but because he has contacts all over the place, he knows he’ll be able to bounce back. And while Garth might be going through a rough breakup, he hit on a principle that we as professionals abide by: It’s all about who you know.
Hinge Marketing
SEPTEMBER 27, 2013
'We are recapping this month’s webinar “Top 5 Online Lead Generation Techniques” in a video blog post. Check out the video above where Lee Frederiksen, Managing Partner, reviews the key items you need to know for each online lead generation technique in order to drive leads and grow your business. Download the slides and view the full presentation.
Hubspot
SEPTEMBER 27, 2013
'Hey guys. It''s 3 p.m. East Coast time. And it''s Friday. So. let me guess what you''re doing. You might be hitting refresh on Facebook News Feed, even though you know its algorithm won''t resurface new content that quickly. Maybe you''re trolling your company''s internal social network, checking out those few individuals who updated their photos today.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Leading Results Rambings
SEPTEMBER 27, 2013
'Think about that title for a second. Someone actually uttered (actually wrote in an email) that phrase. When – pardon the expression – crap like this is coming from your finance or accounting department to your customer and prospect facing team, you know you have lost your way as a company. You are no longer focused on what makes your customer successful and are now focused on your own processes.
Hubspot
SEPTEMBER 27, 2013
'One of the most popular social media tips people give is "Make sure you include an engaging image in your posts". but what does that actually mean? If you''re trying to generate leads with social media , do you need to include a certain type of image to do so? Or is simply including an image enough to increase engagement? Lots of people take the latter path. but think about it for a second.
SnapApp
SEPTEMBER 27, 2013
Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ——————————————————————————————————.
Hubspot
SEPTEMBER 27, 2013
'Fall is finally upon us. Time to pack away our beach towels and flip flops and trade them in for sweaters and scarves. After months of sunny weather and hopefully a little vacation (come on, you deserve it), getting back to the grind can be difficult, and finding inspiration to create killer marketing campaigns can be a challenge. That’s why we perused our brand spankin'' new Marketing Library -- which is now free and available to everyone -- and created an inbound marketing syllabus so you can
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SnapApp
SEPTEMBER 27, 2013
One of content marketing's biggest challenges is ideation. How should content marketers go about this process? Here are five tips to keep in mind as you get started. Tip 1: The Best Content Doesn't Seem Like Marketing. Start the content ideation process by changing hats. Stop being a marketer. Think of yourself as a crack reporter working the content marketing beat.
Circle Studio
SEPTEMBER 27, 2013
The post 6 Common A/E/C Social Media Marketing Missteps to Avoid appeared first on circle S studio.
Hubspot
SEPTEMBER 27, 2013
'I love discovering some new piece of fantastic content and thinking about what makes great content great. And one characteristic just keeps emerging. I won’t be spoiling our recent SlideShare deck by telling you what it is: It’s Confidence. (Okay, maybe I will be spoiling it a bit. Sorry.). Check out the deck and let’s meet down below for a chat about the things that kill this critical ingredient for making content great.
Hubspot
SEPTEMBER 27, 2013
'Since 2007, the online petition platform Change.org has had more than 224 million online signatures in 196 countries to support and drive change in national, state, and local government legislation and corporate policies. The site has also helped numerous nonprofits lead very successful awareness campaigns. The platform itself not only makes it easy for individuals and organizations to set up their petitions, but it also allows those who sign petitions to connect on Facebook and share their sup
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
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