KoMarketing Associates

NOVEMBER 10, 2015

The “ Video Marketing Strategy ” report released by Ascend2 showed that marketers are beginning to see an increase in the effectiveness in video content. To learn more about the report and its results, we spoke to Todd Lebo , Chief Marketing Officer of Ascend2. WERE THERE ANY STATISTICS OR RESULTS THAT SURPRISED YOU? I was very encouraged by the level of success that marketers are having with video.

Video Marketing 210

Video Marketing Planning Content Marketing Marketing & Strategy 210

Crimson Marketing

NOVEMBER 10, 2015

Today’s buyers are able to respond to marketing with two choices they never had in the past: They can ignore, skip or block ads through ad-blocking software or tools like Tivo, and they can also talk back to brands through social media. Together, this is radically altering the go to market strategy required of brands. The paradigm shift, says Gilad de Vries, VP of Strategy, Products and Business Intelligence for content discovery platform Outbrain, is from “push” to “pull” marketing.

Lead Scoring 205

Lead Scoring Lead Ranking Banner Ads Marketing Strategy 205

Marketing Insider Group

NOVEMBER 10, 2015

Ever wonder why some people’s content goes viral and gets tons of social shares? Is there some content marketing secret sauce you don’t know about? To try to answer this million-dollar question, for a period of eight months BuzzSumo analyzed over 100 million articles, and this is what they found out. Obviously the prerequisite to […]. The post 10 Key Ingredients To Insanely Shareable Content appeared first on Marketing Insider Group.

Viral Marketing 193

Viral Marketing Content Social Marketing Content Marketing 193

ANNUITAS

NOVEMBER 10, 2015

Whether you’re more like Ham or Smalls, chances are you’ve had a conversation with sales that included some miscommunication. Whether it’s unfamiliar terminology, information overload or inconsistent rules of engagement, every enterprise marketer has been guilty at some point of creating more frustration than value. Ham Porter: Hey, you want a s’more?

Lead Ranking 180

Lead Ranking Enterprise Management Work Management Lead Scoring 180

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Biznology

NOVEMBER 10, 2015

Pearson Education reached out to me to read and make make notes on Mike Moran’s and James Mathewson’s upcoming book, Outside-In Marketing. I go through it, paragraph by paragraph, and write notes on what comes to mind. After three chapters, I am both excited and delighted by both how much I have learned and how much I already knew. The Language of Business is Moving Faster Than You Are.

Marketing Websites 175

Marketing Websites Wikipedia Work Management Blogger 175

Lattice

NOVEMBER 10, 2015

Predictive analytics skills are in great demand. In terms of skills sought, analytics/predictive analytics are in high demand at more than two-thirds of organizations. (Editor’s Note: This is an excerpt from our research with Forbes Insights. Get your full copy of the report here.). The key to successful predictive marketing is the ability to pull together many parts of the enterprise.

Enterprise Management 116

Enterprise Management Work Management Marketing Management Advertising Agencies 116

Convince & Convert

NOVEMBER 10, 2015

Scrupulously Social and Slangy SEO. With a decade of experience in writing blogs and using social to draw in consumers, Ricky Cadden has a wealth of experience in SEO and social refinement to share with Jay and Adam. By focusing on social returns, playing to the strengths of each medium , and finely tuning SEO, Ricky manages to find success with a variety of content in each arena.

Skype 142

Skype SEO Advertising Mediums Twitter 142

Vidyard

NOVEMBER 10, 2015

Last month I had the amazing opportunity to go to Space Camp! The Space Camp video marketing summit, that is. In addition to helping host the event, I got to put on my modern marketing hat, attend some sessions, and learn from some the best in the universe. Here’s my mission de-brief on some of the most inspirational learnings that I took away from the event.

Demand Generation Agencies 83

Demand Generation Agencies Planning Advertising Agencies Paid Search Agency 83

Hinge Marketing

NOVEMBER 10, 2015

Professional services websites often suffer from a number of common problems that hurt a firm's ability to compete and engage its audiences. Let’s examine some of these problems so that you can begin to improve your own firm's online presence. 1. Generic Look & Message. The majority of professional services websites don't do a particularly good job of distinguishing themselves.

Enterprise Management 75

Enterprise Management Marketing Management Marketing Websites Service 75

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Standard

NOVEMBER 10, 2015

For B2B marketers, qualified leads look like the panacea for every corporate campaign. The thinking goes that if you deliver leads to sales, then you’ve made your company more money and justified your budget in the process. Data backs up this perception: Content Marketing Institute (CMI) recently came out with their B2B Content Marketing 2016 Benchmarks, Budgets and Trends—North America report, and 85 percent of respondents called out lead generation as the most important of content market

Lead Generation 70

Lead Generation Lead Ranking Marketing Qualified Leads Lead Scoring 70

Hubspot

NOVEMBER 10, 2015

Seemingly out of nowhere, Instagram took the world by storm and became a social media hub for hundreds of millions of people. As of October 2015 , there are 400M+ daily active users, 80M+ photos per day, and 3.5B daily likes. For publishers looking to build an audience, the opportunity on Instagram is massive —publishers like Mashable, National Geographic, and Vogue have all had success in growing their follower counts from zero, to hundreds of thousands, and even millions.

SWOT 59

SWOT Analysis Media Brand Identity 59

SnapApp

NOVEMBER 10, 2015

I think – if I really had to choose – I’d say Thanksgiving is my favorite holiday. And I’m not alone: according to a Harris poll , Thanksgiving ranks 2nd in favorite holidays for American adults (Christmas took the top spot). It’s probably the food. Who can resist fresh roasted turkey covered in fluffy mashed potatoes, topped off with cranberry sauce and gravy?

Personalization 48

Personalization Content 48

Hubspot

NOVEMBER 10, 2015

If you were to ask a room full of marketers from all over the world which marketing tactics they think are least worth the investment, you'd probably get a flurry of strong opinions. But what if you asked them to name the most overrated marketing tactic? Would their answers vary that much? We surveyed 4,000 marketers and salespeople around the globe for our 2015 State of Inbound report and found that, no matter where they came from, marketers agreed on the #1 most overrated marketing tactic.

Paid Content 59

Paid Content Tactics Top of Funnel Advertising Agencies 59

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Marketing In Real Life

NOVEMBER 10, 2015

Ready to sign the advertising contract, I called the sales rep to verify the numbers and get a premium ad position but the rep was out of the office for sales training. How ironic! Unavailable to close the sale to attend training to learn how to sell?

Training 45

Training Practices Advertisements Advertising 45

Content Standard

NOVEMBER 10, 2015

For B2B marketers, qualified leads look like the panacea for every corporate campaign. The thinking goes that if you deliver leads to sales, then you’ve made your company more money and justified your budget in the process. Data backs up this perception: Content Marketing Institute (CMI) recently came out with their B2B Content Marketing 2016 Benchmarks, Budgets and Trends—North America report, and 85 percent of respondents called out lead generation as the most important of content market

Lead Generation 40

Lead Generation Lead Ranking Marketing Qualified Leads Lead Scoring 40

Webbiquity

NOVEMBER 10, 2015

Seth Godin proclaimed back in 2008, “Content marketing is all the marketing that’s left!” Seven years later, that message clearly seems to have resonated, as 93% of marketers now say they do content marketing. Image credit: B2B Marketing Insider. Yet the question remains: can the results from content marketing be measured? That is, really measured—in ways that matter to the business?

Top of Funnel 206

Top of Funnel Content Marketing B2B Thought Leadership Marketing Analytics Tools 206

Content Standard

NOVEMBER 10, 2015

Brands are starting to experiment with haptics in digital marketing, and the results aim to improve both user experience and brand engagement. Haptics refer to technology that communicates with a user via sense or touch ( haptikos in Greek means able to grasp or perceive). For example, when a smartphone keyboard vibrates when you type, that’s haptic technology, or haptics, at work.

Brand Identity 40

Brand Identity Branding Marketing Automation Services Marketing Budget 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Adobe Experience Cloud Blog

NOVEMBER 10, 2015

Author: Michael Powers Chances are if you’re in events marketing at a B2B company, your schedule is full of trade shows. As someone who’s traveled around the world to hundreds of events, I’ve learned some very important tricks of the trade (pun intended): always give away good swag, plan ahead like it’s your wedding, and, most importantly, bring your A-team.

Planning 105

Planning Trade Show B2B Thought Leadership Thought Leadership 105

Hubspot

NOVEMBER 10, 2015

Consumer behavior, from the city to the country, has changed. All of our consumer research begins online. Companies who fail to realize this are losing a lot of business. Over the last decade, there has been a massive shift in consumer behavior. Rather than reading ads, calling information lines, or speaking to sales reps, Google has become the research tool of choice.

Paid Content 61

Paid Content Long Tail Marketing Paid Search Agency Business 61

GreenRope

NOVEMBER 10, 2015

Using Data to Segment and Target your Customers. Image Credit: Jeff Sheldon / Caption: Know where your customers spend their time. Data is all-important when it comes to successfully targeting your customers. There are many things that you can find out about them, even just from how they use your website. You can understand what kind of products they buy and what their browsing behavior is like.

Personalization 40

Personalization Paid Search Agency Marketing Automation Services CRM 40

Hubspot

NOVEMBER 10, 2015

Clearly defined and closely monitored marketing metrics are critical to the success of any SaaS company. N ot only do they help measure the effectiveness of your marketing campaigns, but they also help diagnose risk and identify opportunities to accelerate growth. How do I know? I’ve spent the last six years of my professional life tracking a small list of SaaS marketing metrics very closely -- maybe even somewhat obsessively at times.

Paid Search Agency 56

Paid Search Agency Churn Rate Top of Funnel Companies 56

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

GreenRope

NOVEMBER 10, 2015

Using Data to Segment and Target your Customers. Image Credit: Jeff Sheldon / Caption: Know where your customers spend their time. Data is all-important when it comes to successfully targeting your customers. There are many things that you can find out about them, even just from how they use your website. You can understand what kind of products they buy and what their browsing behavior is like.

Personalization 40

Personalization Paid Search Agency Marketing Automation Services CRM 40

GreenRope

NOVEMBER 10, 2015

Using Data to Segment and Target your Customers. Image Credit: Jeff Sheldon / Caption: Know where your customers spend their time. Data is all-important when it comes to successfully targeting your customers. There are many things that you can find out about them, even just from how they use your website. You can understand what kind of products they buy and what their browsing behavior is like.

Personalization 40

Personalization Paid Search Agency Marketing Automation Services CRM 40

GreenRope

NOVEMBER 10, 2015

Using Data to Segment and Target your Customers. Image Credit: Jeff Sheldon / Caption: Know where your customers spend their time. Data is all-important when it comes to successfully targeting your customers. There are many things that you can find out about them, even just from how they use your website. You can understand what kind of products they buy and what their browsing behavior is like.

Personalization 40

Personalization Paid Search Agency Marketing Automation Services CRM 40

GreenRope

NOVEMBER 10, 2015

Using Data to Segment and Target your Customers. Image Credit: Jeff Sheldon / Caption: Know where your customers spend their time. Data is all-important when it comes to successfully targeting your customers. There are many things that you can find out about them, even just from how they use your website. You can understand what kind of products they buy and what their browsing behavior is like.

Personalization 40

Personalization Paid Search Agency Marketing Automation Services CRM 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

GreenRope

NOVEMBER 10, 2015

Using Data to Segment and Target your Customers. Image Credit: Jeff Sheldon / Caption: Know where your customers spend their time. Data is all-important when it comes to successfully targeting your customers. There are many things that you can find out about them, even just from how they use your website. You can understand what kind of products they buy and what their browsing behavior is like.

Personalization 40

Personalization Paid Search Agency Marketing Automation Services CRM 40

GreenRope

NOVEMBER 10, 2015

Using Data to Segment and Target your Customers. Image Credit: Jeff Sheldon / Caption: Know where your customers spend their time. Data is all-important when it comes to successfully targeting your customers. There are many things that you can find out about them, even just from how they use your website. You can understand what kind of products they buy and what their browsing behavior is like.

Personalization 40

Personalization Paid Search Agency Marketing Automation Services CRM 40

GreenRope

NOVEMBER 10, 2015

Using Data to Segment and Target your Customers. Image Credit: Jeff Sheldon / Caption: Know where your customers spend their time. Data is all-important when it comes to successfully targeting your customers. There are many things that you can find out about them, even just from how they use your website. You can understand what kind of products they buy and what their browsing behavior is like.

Personalization 40

Personalization Paid Search Agency Marketing Automation Services CRM 40