KoMarketing Associates
AUGUST 6, 2015
How do you learn SEO? It’s something I hear quite frequently and something we are continuously figuring out here at KoMarketing as the team grows. One of the main challenges with learning SEO is the number of facets involved in an SEO program. From technical challenges to writing requirements to communication and project management, an SEO needs to have a variety of skill sets.
Marketing Insider Group
AUGUST 6, 2015
Ranking high for SEO keywords is a core objective of most content marketing programs, and rightly so. According to Eyetools Inc : Organic search is responsible for 64% of all web traffic. 2% of users travel to the 2 nd page of Google. 18% of users click on the first organic listing. Essentially, if your brand is not ranking as a top organic result, your prospects probably aren’t going to find you. .
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ANNUITAS
AUGUST 6, 2015
In today’s world of marketing we have new things bombarding us on a daily basis. The newest trend, the newest buzz word, the newest technology. As I think back on my own career, it’s hard to believe that once upon a time I thought variable printing on direct mail was revolutionary. (And yes, I just aged myself.) If someone had told me back then that within the next twenty years we’d be focusing on things like how to make email communications render properly across mobile devices I would have tho
Crimson Marketing
AUGUST 6, 2015
The book “Big Data-Driven Business” suggests that some 90% of marketers are paralyzed by the bewildering amount of choice within the marketing technology (martech) ecosystem, while the other 10% are “using technologies to create incredible changes to the trajectories of their businesses.” So what separates the ‘movers’ from the ‘shakers’? According to Russell Glass, Head of Products, Marketing Solutions at LinkedIn, “the 10 percent tended to start with the customer.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
AUGUST 6, 2015
Good, relevant content is more important than ever, because of a Panda. Back in May, 2014 Google released an update to their search algorithm, called Panda 4.0. According to SearchEngineLand , “Google’s Panda algorithm is designed to prevent sites with poor quality content from working their way into Google’s top search results.”. I’ve been doing a lot of reading and researching on the update (and its impact on content marketing) for our clients, and while there are many different opinions on ho
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Marketing Insider Group
AUGUST 6, 2015
Positioning an agency as a genuine thought leader in any competitive industry (and nowadays they are ALL competitive) carries the inherent challenge of building an enduring content strategy. The ability to remain in touch with the progression of marketing technology, and to capture it effectively through blogging initiatives, requires that agencies adapt their traditional content production methods to produce social engagement and social capital.
Convince & Convert
AUGUST 6, 2015
Anyone who thinks they will become successful on their own may as well pack it up now. There are reasons that we should be collaborating with other like-minded people in our industry—namely, because it helps you both. There used to be a song when I was little that went, “If we all pull together, how happy we’ll be.” But I wasn’t always of that mindset.
Hinge Marketing
AUGUST 6, 2015
Being a marketer within the architecture, engineering, and construction (AEC) industry can feel like an uphill battle. Each day, you face the challenge of gaining buy-in from leadership within an industry that already tends to lag well behind others in professional services marketing. And although they could dearly use the help, it’s understandable that some AEC marketing departments may be wary of third-party partners.
Hubspot
AUGUST 6, 2015
When running a sponsored content campaign, you need to create great content. What's more important however, is making sure that content gets into the hands of the people who will find it most relevant. Quite literally, targeting capabilities pay. In fact, calls-to-action targeted to the user perform 42% better than calls to action that were generic.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
MLT Creative
AUGUST 6, 2015
Clothing stores, like b2b marketing content, fall somewhere between two extremes: compelling and optimized.
Vidyard
AUGUST 6, 2015
What is a quality lead? I mean … really? The portrait of a perfect lead is different for your organization than mine or the next marketer’s, but we can all agree that those who are most likely to convert into paying customers in the shortest amount of time are, generally, the highest quality leads. But truth be told, the presence of these leads who fit the perfect profile, have also shown significant willingness to purchase, and are at just the right moment in their decision making p
The ROI Guy
AUGUST 6, 2015
Join popular blogger / speaker Dan Sixsmith (@DigitalAdvantg) from the Alinean team, and other luminaries like Joe Galvin and Jill Konrath, for a much needed break and exclusive events / interviews at the Smart Selling Tools Lounge. Get a free signed copy of the latest book from Alinean CEO Tom Pisello - The Frugalnomics Survival Guide - How to Use Your Unique Value to Market Better, Stand Out and Sell More.
Marketing In Real Life
AUGUST 6, 2015
Industrial companies relying on high profile public relations programs for lead generation already understand the power of PR in commanding visibility and driving their sales efforts. But thanks to the Internet, these savvy marketers are enjoying access to ever larger numbers of prospects and generating ever larger numbers of highly qualified sales leads.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
GreenRope
AUGUST 6, 2015
Five Resourceful Marketing Techniques That Work. Once you have your marketing plan laid out, you are ready to dive into the nitty gritty of actually implementing it. When creating your marketing strategy, you begin with your big picture items then hone in on the small tactics or techniques you will employ to accomplish those broader goals. Believe it or not, there are marketing tactics that go a long way without much associated costs.
LeanData
AUGUST 6, 2015
As Scott Vaughan stated in his blog post last week , “Account-Based Marketing (ABM) is all the rage as organizations increasingly deploy strategies to focus on individual companies that are the best fit for their solutions and services.”.
GreenRope
AUGUST 6, 2015
Five Resourceful Marketing Techniques That Work. Once you have your marketing plan laid out, you are ready to dive into the nitty gritty of actually implementing it. When creating your marketing strategy, you begin with your big picture items then hone in on the small tactics or techniques you will employ to accomplish those broader goals. Believe it or not, there are marketing tactics that go a long way without much associated costs.
LeanData
AUGUST 6, 2015
As Scott Vaughan stated in his blog post last week , “Account-Based Marketing (ABM) is all the rage as organizations increasingly deploy strategies to focus on individual companies that are the best fit for their solutions and services.”.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
GreenRope
AUGUST 6, 2015
Five Resourceful Marketing Techniques That Work. Once you have your marketing plan laid out, you are ready to dive into the nitty gritty of actually implementing it. When creating your marketing strategy, you begin with your big picture items then hone in on the small tactics or techniques you will employ to accomplish those broader goals. Believe it or not, there are marketing tactics that go a long way without much associated costs.
Content Standard
AUGUST 6, 2015
Mobile matters more than ever when it comes to back-to-school shopping. Research shows more parents (and students) are using mobile devices before and during the annual back-to-school shopping pilgrimage. Smart brands are using mobile marketing in innovative ways to boost back-to-school sales. According to Google, searches on back-to-school topics are on the rise, indicating more consumers are using search to inform shopping decisions.
GreenRope
AUGUST 6, 2015
Five Resourceful Marketing Techniques That Work. Once you have your marketing plan laid out, you are ready to dive into the nitty gritty of actually implementing it. When creating your marketing strategy, you begin with your big picture items then hone in on the small tactics or techniques you will employ to accomplish those broader goals. Believe it or not, there are marketing tactics that go a long way without much associated costs.
Content Standard
AUGUST 6, 2015
Since as early as 373 B.C., people have reported that animals have the ability to predict earthquakes —minutes, sometimes even days, before they happen. Today, it seems like some marketers, sensing that a seismic shift is about to happen in marketing, stand alert, awaiting the first tremor in much the same way. The tectonic shift they sense is the movement of millions of people from ad-based to ad-free experiences.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
GreenRope
AUGUST 6, 2015
Five Resourceful Marketing Techniques That Work. Once you have your marketing plan laid out, you are ready to dive into the nitty gritty of actually implementing it. When creating your marketing strategy, you begin with your big picture items then hone in on the small tactics or techniques you will employ to accomplish those broader goals. Believe it or not, there are marketing tactics that go a long way without much associated costs.
LeanData
AUGUST 6, 2015
As Scott Vaughan stated in his blog post last week , “Account-Based Marketing (ABM) is all the rage as organizations increasingly deploy strategies to focus on individual companies that are the best fit for their solutions and services.”.
GreenRope
AUGUST 6, 2015
Five Resourceful Marketing Techniques That Work. Once you have your marketing plan laid out, you are ready to dive into the nitty gritty of actually implementing it. When creating your marketing strategy, you begin with your big picture items then hone in on the small tactics or techniques you will employ to accomplish those broader goals. Believe it or not, there are marketing tactics that go a long way without much associated costs.
The Freeman Company
AUGUST 6, 2015
Innovative ideas for your next event in three simple steps
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
GreenRope
AUGUST 6, 2015
Five Resourceful Marketing Techniques That Work. Once you have your marketing plan laid out, you are ready to dive into the nitty gritty of actually implementing it. When creating your marketing strategy, you begin with your big picture items then hone in on the small tactics or techniques you will employ to accomplish those broader goals. Believe it or not, there are marketing tactics that go a long way without much associated costs.
Adobe Experience Cloud Blog
AUGUST 6, 2015
Author: Rachel Yarnold Roadshows. What are they and why are they so important? Roadshows, in a nutshell, are the ultimate field event: just think of them as field events on steroids. The purpose of roadshows is to take your company’s message and brand—you guessed it—on the road. Roadshows are often done in sequence and occur in a handful of cities in an effort to increase brand awareness and product knowledge.
GreenRope
AUGUST 6, 2015
Five Resourceful Marketing Techniques That Work. Once you have your marketing plan laid out, you are ready to dive into the nitty gritty of actually implementing it. When creating your marketing strategy, you begin with your big picture items then hone in on the small tactics or techniques you will employ to accomplish those broader goals. Believe it or not, there are marketing tactics that go a long way without much associated costs.
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