Fri.Nov 27, 2015

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How To Write From Your Core

Marketing Insider Group

When you write from your core, you start to rip down the illusions of your former self so that you can prepare yourself for what’s next. Dissolving your excess may be scary and uncertain but it allows you to align with who you’re becoming – instead of staying comfortable in who you were. While you may crave certainty, it’s […]. The post How To Write From Your Core appeared first on Marketing Insider Group.

Marketing 110
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How Ford’s Instagram Campaign Encourages Fans to Drive Safely

Convince & Convert

Author’s Note: A special shout out goes to Scott Monty , for sharing this campaign in his This Week in Digital blog post , which is worth signing up for. While we often hear about the dangers of texting and driving, Ford has taken to its Instagram account with an ongoing series of simple yet powerful images to remind fans that activities like “liking and driving” also fall under the lens of distracted driving.

Campaigns 101
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7 Things B2B Marketers Can Learn from Black Friday [SlideShare]

Vidyard

Black Friday. Two words you probably don’t want to hear again. With all the hype, deals, discounts, waiting in lines, coupons, flyers, waiting in lines, emails, social ads, waiting in lines again, and the hard push you received in those lines … you’ve seen it all. And Black Friday’s just beginning. As B2B marketers, we often tend to just steer clear of this B2C-centric holiday.

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How to Take the Challenger Sales Approach to Content Marketing

Convince & Convert

Prioritizing the Mobilizer. Pat Spenner educates us on wisdom gleaned from the book, “Challenger Sale,” written by his colleagues at CEB. Five sales rep profiles are established in the book, with one profile far outweighing the others in terms of performance, as backed up by research and statistics. This most successful profile is “The Challenger Sales Rep” who outperforms the other profiles by challenging customers and reframing the way they look at their own businesses.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Understanding Google Analytics: 5 Basic Questions Answered

Hinge Marketing

Google Analytics is one of the most popular free tools used to reach your website. However, if you’re a beginner, the amount of data and unfamiliar terminology can be overwhelming. In this Slideshare presentation, you will learn step by step how to answer the following 5 basic questions about your company’s website: How many people are coming to my website?

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Bing Takes Big Steps into Mobile Marketing with SEO Updates

Content Standard

In movies, there is a common trope of the underdog: an upstart character, beloved often from the start, and cheered on—right up until the end when they overthrow some sort of seemingly impossible obstacle. It’s a nice idea that makes for a good screenplay. Sadly for Microsoft, it doesn’t appear to extend to search engines. In its latest attempt to bring new users to an oft-forgotten platform, Bing announced two large updates.

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Why Last Year’s Holiday Ecommerce Sales Numbers Are Changing 2015 Expectations

Hubspot

You don’t need anyone to tell you that the holidays are a major opportunity for retailers everywhere (online or offline). But you might be surprised by the level of importance they carry and how some of these trends are changing. RJMetrics analyzed data from hundreds of ecommerce stores. Some of what we found wasn’t too surprising – Black Friday and Cyber Monday are major shopping days for any ecommerce retailer.

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How to Keep Your Customers’ Trust While Collecting and Learning From Their Data

LEADership

Data is a big deal in our digital world. So many things can be done online these days, from purchases to registrations to bill-paying to crowd-funding. It’s hard to make it through a week without filling in at least half a dozen forms. While the upside of this digital boom is the convenience of being able to complete so many tasks from your computer or smartphone, the downside is the risk of having your personal data used in ways that you haven’t consented to.

Privacy 62
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The Right Way to Reduce Your Churn Rate

Hubspot

Some customers are past saving. They’ve made their decision to leave, and they'll be out just as soon as they can find the “cancel” button. Of course you don't want them to leave -- nor do you want more customers following suit. To prevent more customers from leaving, you need to ask yourself tough questions: How did your churned customer get to that point?

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Blog Post Promotion : The Most Exhaustive Guide for 2016 [Download Checklist]

LeadSquared

In a hurry? Get your hands on the meat right away! Download Blog Post Promotion Checklist. Putting your post on the wildness of the web and imagining that the world will find it, is much like stepping outside your house to hum a bit, and then waiting for a music director to spot your singing brilliance. It’s tempting to believe otherwise, but we all know the myth-busting truth – no matter how hard you worked on writing a terrific post, you’ve got to sweat and hustle a whole lot