Buzz Marketing for Technology

NOVEMBER 15, 2013

'Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. As mobile devices continue their gains in popularity and usage worldwide, more consumers are interacting with brands at various stages of the buying life cycle—from browsing, researching and comparing products to reading reviews, sharing their experiences and making actual purchases.

eCommerce 195

eCommerce CMO Banners Loyalty 195

KoMarketing Associates

NOVEMBER 15, 2013

'Every search marketer has a go-to industry source that they rely on for thought-provoking SEO content. Whether it’s Rand Fishkin from Moz, Wil Reynolds from SEER, or Danny Sullivan from MarketingLand, everyone has a favorite blogger. Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically.

Advertorials 192

Advertorials B2B Marketing Google PageRank 192

Customer Experience Matrix

NOVEMBER 15, 2013

'There are about 3 million companies with revenue between $1 million and $5 million in the U.S., according to Manta. This is an enticingly huge market for marketing automation vendors, and one that seems largely untapped. The largest marketing automation vendor in the segment, Infusionsoft , has under 20,000 clients. This is barely scratching the surface.

Small Business Marketing 157

Small Business Marketing Work Management Marketing Management Marketing Automation Services 157

Biznology

NOVEMBER 15, 2013

'Photo credit: Steve Rhodes. Unless you’ve been under a rock (and maybe even if you have been), you know that Google over the last couple of years has repeatedly reduced the availability of keyword referral data for organic search–now it seems that it will go to zero. Google’s story is that they are encrypting this data to protect the privacy of the searcher, but it is hard to see how they can say that with a straight face, because for 35 cents a click (or whatever your keywor

Long Tail Marketing 130

Long Tail Marketing Keywords Privacy Google 130

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Crimson Marketing

NOVEMBER 15, 2013

'May be a little too friendly… #BADMarketing. Image: Courtesy of Epic Marketing Fails Tumblr. The post #BADMarketing presented by Crimson Marketing appeared first on Crimson Marketing.

Marketing 128

Marketing 128

Adobe Experience Cloud Blog

NOVEMBER 15, 2013

'Author: Frank Passantino Imagine this scenario: First thing tomorrow morning, your executive team calls you into an impromptu meeting, and asks for a report on your marketing efforts. What numbers would you give them? What key performance indicators (KPIs) would you use? No need to panic – just be prepared. Here are 10 KPIs that every marketer should be measuring: 1.

Sales Qualified Leads 105

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Churn Rate 105

Hinge Marketing

NOVEMBER 15, 2013

'It’s easy to hop on the social media bandwagon. After all, the major networks are free to use and “everyone else is doing it” All it takes is time, right? “It’s easy.” “Anyone can do it.” The excitement to jump right in often comes before the strategy and well before setting goals. This approach is the slow path to wasting time and money as well as losing buy-in from the C-suite.

Social Media 79

Social Media Budget Programs Media Marketing Management 79

LEADership

NOVEMBER 15, 2013

'Already, 93% of B2B marketers are making use of content marketing; so you’re well aware that content marketing is a key investment. However, having a strategy is necessary to create a successful campaign. What’s the difference between effective and ineffective B2B content marketers? What do other B2B marketers know that you may not already know? These questions were answered in an infographic created by LinkedIn , which highlights noteworthy survey results from a report by the MarketingProfs an

B2B Marketing 63

B2B Marketing Planning B2B Thought Leadership B2B 63

SnapApp

NOVEMBER 15, 2013

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ——————————————————————————————————.

Social Media 48

Social Media Multi-Channel Media Viral Marketing 48

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