Marketing Insider Group
NOVEMBER 14, 2018
Have you ever been sitting in the doctor’s office, waiting for her to come in and solve whatever ails you? Of course. We all have. So, how does that interaction go? As you sit on that ungodly crinkly white paper reading last July’s People magazine, you have a basic understanding of what will happen when […]. The post Battling Back Against Marketing Malpractice appeared first on Marketing Insider Group.
DiscoverOrg
NOVEMBER 14, 2018
The Ideal Customer Profile (ICP) is used to identify, source, and prioritize your best prospects – but how do you create an accurate ICP in the first place? First, let’s level-set on why you should go through this exercise in the first place. Two words: finite resources. It takes time, money, and people to attract, convert, and delight new customers.
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Marketing Insider Group
NOVEMBER 14, 2018
A hot buzzword during the past couple of years has been digital transformation. It has branched off a few more in the world of marketing and sales: Martech Transformation Sales Transformation CX Transformation Customer Engagement Transformation I am sure there are more. At the risk of being a buzz killer, there is something amiss about […]. The post The Impact Of Buyer Transformation On Marketing 2020 appeared first on Marketing Insider Group.
Zoominfo
NOVEMBER 14, 2018
We recently covered the topic of Net Promoter Score (NPS) as it applies to customer loyalty and business growth. Today, we set out to discuss a similar metric in the competitive world of recruiting: The Employee Net Promoter Score. If you have yet to use Employee NPS, then today’s blog post is for you. We’ll discuss what this metric is, and explore how you can use it to find and retain top talent.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
KoMarketing Associates
NOVEMBER 14, 2018
As marketers in the manufacturing industry turn to content marketing to achieve their key objectives, new research suggests that they are finding more success with this tactic. The Content Marketing Institute, along with MarketingProfs and IEEE GlobalSpec, recently published the “Manufacturing Content Marketing 2019: Benchmarks, Budgets and Trends” report, and statistics showed that 64 percent of marketers say their company’s content marketing is “much/somewhat” more successful than it was one y
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Adobe Experience Cloud Blog
NOVEMBER 14, 2018
As the importance of customer retention and customer lifetime value (LTV) become more popular in the world of marketing and sales, personalized marketing is also popping up in more and more marketing team discussions. Today’s advanced marketers are touting the benefits of personalized marketing campaigns, which range from landing page headlines that adapt to the copy on the ads that were clicked, to email newsletters tailored to a specific segment of subscribers.
Kapost
NOVEMBER 14, 2018
Over the last few years, marketing has changed. Changed a lot. The interconnectedness of the world through social media has profoundly shifted the way we do things. And both customers. The post 9 Types of Video Content You Need to Boost Your Sales appeared first on Kapost Content Marketing Blog.
Buffer
NOVEMBER 14, 2018
Social media marketers are always looking to uncover the “next big thing”, and as we head into 2019 personalized social media engagement is becoming the latest must-have strategy for businesses of all sizes. According to recent Epsilon research , 80 percent of consumers are more likely to do business with a company if it offers a personalized experience.
JotForm
NOVEMBER 14, 2018
How to add a signature to a PDF Open the PDF file in Adobe Acrobat Reader. Click on Fill & Sign in the Tools pane on the right. Click Sign, and then select Add Signature. A popup will open, giving you three options—Type, Draw, and Image. Once you’re done, click the Apply button.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Go Beyond SEO
NOVEMBER 14, 2018
For a long time, women have the disadvantage of being, well, women. Business was always done a certain way by certain people and big business wanted to uphold the status quo. However, female entrepreneurs having been coming out with both hands gloved, ready to fight for their business ventures. When you are fighting what seems like an uphill battle, remember that you’re fighting the good fight.
SmartBug Media
NOVEMBER 14, 2018
Are you a first-time blogger or an experienced inbound marketer in the process of creating new blog content? Either way, you know that creating memorable content is important when it comes to communicating with your audience and holding their attention. With so much content on the internet, also known as content saturation , it can be hard to stand out from the crowd and create content that is educational, relevant, and engaging for your audience.
Go Beyond SEO
NOVEMBER 14, 2018
For a long time, women have the disadvantage of being, well, women. Business was always done a certain way by certain people and big business wanted to uphold the status quo. However, female entrepreneurs having been coming out with both hands gloved, ready to fight for their business ventures. When you are fighting what seems like an uphill battle, remember that you’re fighting the good fight.
G2M Solutions
NOVEMBER 14, 2018
This post was originally published by The B2B Marketing Lab. Previously, if you wanted to build your website using the HubSpot content management system (CMS), you had to purchase a HubSpot marketing licence (Basic, Professional or Enterprise) and install the CMS as an ‘add-on’. The CMS ‘add on’ would give you access to the website management platform, allowing you to build your website and put it live.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
SEMrush
NOVEMBER 14, 2018
Google news updates include an unconfirmed and spooky Halloween algo update, the arrival of new ad position metrics in Google Ads, the introduction of reCAPTCHA v3 with its new way to stop abusive traffic on websites, and much more. Keep reading to find out all the information you need to know.
Content Marketing Institute
NOVEMBER 14, 2018
? ?. If you’re concerned about your Google rankings and website page load speed, you should keep them in perspective. Website developers and marketers buzz about page load time, especially because Google announced beginning this past July that speed is a keyword ranking factor for some mobile versions of websites. In a Google Webmaster Central Blog post , Zhiheng Wang and Doantam Phan write: The ‘Speed Update,’ as we’re calling it, will only affect pages that deliver the slowes
Ontraport
NOVEMBER 14, 2018
Although a professionally designed website establishes your brand, it isn’t enough to generate leads for your business. The post Use Landing Pages to Accelerate Your Lead Conversion Strategy appeared first on The ONTRAPORT Blog.
Anyword
NOVEMBER 14, 2018
Last week, we had the privilege of hosting 30 of NYC’s best and brightest digital publishing professionals for breakfast as a part of Keywee’s Distributed Content event series. We started the series about two years ago in an effort to bring together the NYC digital media and marketing community for educational, informative, and entertaining discussions.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Schubert B2B
NOVEMBER 14, 2018
In the early days of marketing, the only tools you needed were a pen, piece of paper and a strong cup of coffee. Fast forward to today and the average marketer now uses five different marketing and media tools to accomplish their goals. There are a lot of moving pieces that make up your B2B marketing strategy , from social media and blogging to search engine optimization (SEO) and email marketing.
Hubspot
NOVEMBER 14, 2018
For many years, B2B companies have executed their inbound sales funnel the same way. Much like the word “funnel” suggests, it’s based on the idea that you fill the top with people interested in your product (leads) and then filter out those who aren’t qualified to buy. The problem? The way we’ve been filtering people just isn’t working any more. Marketing qualified leads (MQLs) and sales qualified leads (SQLs) were created as a way for sales and marketing to determine if the leads they were deal
Heinz Marketing
NOVEMBER 14, 2018
By Maria Geokezas , VP of Client Services for Heinz Marketing. In the past, for most B2B companies, relationship selling was selling. There was no social selling, there was no selling automation. Selling was about the relationship between a salesperson and their buyer. That’s it. The focus was on building trust for the long-term: understanding the buyer’s world, their pains, their motivations, and helping them achieve their goals, hopefully through the use of your product or service.
Hubspot
NOVEMBER 14, 2018
A jam-packed webinar is a beautiful thing. But you know what’s better than filling your funnel with webinar leads? Converting those leads into customers. The key to turning webinar leads into sales is giving your prospects a clear path forward. Too often, we focus on creating great webinar content and hosting an engaging webinar, which are both important, but we don’t spend enough time on the next step.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Content Standard
NOVEMBER 14, 2018
What do you really know about the inner workings of your brand? Who in your office keeps tabs on competitors rolling out new products and deals? Who’s your go-to for staying on top of industry trends? When audience perceptions and proclivities change on a whim, who on your team will raise the alarm? Uncovering strategic insights has always been a priority for content and brand teams.
Salesforce Marketing Cloud
NOVEMBER 14, 2018
A/B testing has been a must-have for data-driven marketers for decades. With A/B testing, you stop making guesses about your digital experiences. Instead, you run tests and use real numbers to tell you what works and what doesn’t. But I would argue that traditional, one-size-fits-all A/B testing is a thing of the past.
Brandwatch Marketing
NOVEMBER 14, 2018
As every marketer knows, brand success is largely based on emotional connection , and emotions can be volatile. Keeping a close eye on the health of your brand is vital for future success and growth, whether that means monitoring a freshly launched campaign or consumer opinion on your brand over the long-term. What’s more, if your brand is falling short in some way, or is facing a crisis flashpoint, being able to track consumer conversations can offer you the necessary insights to fix the proble
FMG Suite
NOVEMBER 14, 2018
One of our favorite aspects of working with our financial advisors and broker-dealers is the reveal of each new website. […].
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Hubspot
NOVEMBER 14, 2018
In 2009, most people would have called Tim Chen, the founder of Nerdwallet , crazy for even trying to take on the titans of the credit card industry. As the only employee at his company, that also had no funding, how could he possibly manage to garner the attention of consumers when his competition consisted of companies with billions of dollars at their disposal?
Smarte
NOVEMBER 14, 2018
All the organizations currently hold humongous data coming from various sources like websites, web forms, google ads, downloads and other […]. The post Importance of Data Refresh appeared first on SMARTe Inc.
Ontraport
NOVEMBER 14, 2018
Susie Peebler, the founder of California-based active-wear apparel brand Ghost Flower, began her yoga practice over a decade ago as a self-healing way to recover from a back injury. As a geophysicist with over two decades of experience, she wanted scientific reasoning behind her pain relief, and she found answers in Eastern medicine. She set […].
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