Fri.Dec 02, 2016

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Three Key Best Practices for Combining Profit and Purpose

Marketing Insider Group

There is little doubt that sustainability provides business value, particularly when those initiatives are part of the core business strategy. It certainly worked for Unilever. The company has provided the world with substantial evidence that embedding sustainability into the organization’s strategy, brand, and innovation drives business growth. Unilever’s ‘Sustainable Living’ brands accounted for half of […].

Practices 173
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Filtering Marketing Data for Improved Insights

Hive9

Conventional wisdom holds that the more marketing data we have, the better. Data can show us so much, but it seldom comes in a that’s actionable or easy to understand. And the more data we track, the harder it can be to translate it into meaningful insights.

Marketing 158
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Cybersecurity in a hyper-connected smart city

Biznology

In our days we read more stories than ever about the current size of the IoT field. The fact that we can connect any possible device on the Internet and become capable of understanding the context in real time and making decisions based on the most accurate description of the situation opens new eras where we can develop business and opportunities. Smart cities are a constant developing concept.

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How a Content Operation Benefits Front-Line Marketers

Kapost

As marketers, we’re contending with unprecedented complexity and pressure to deliver results in the digital era. Kapost and other B2B marketing experts, including SiriusDecisions, advocate for the implementation of a content operation to manage this pressure and complexity. Most marketing departments struggle with teams working in disconnected silos.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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‘China Turns Big Data Into Big Brother,’ and 4 Other Stories You Should Read

Contently

Here’s what you missed while you were writing your cover letter for the Royal Household Hospitality Scholarship … New York Magazine: A Browser Extension That Shows You Your Filter Bubble. Selected by Craig Davis, editorial intern. Having lived my whole life in three very liberal metropolitan areas (Philadelphia, Chicago, and New York), I’m pretty aware of the filter bubble I’ve both intentionally and accidentally imposed on myself.

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Creativity Hacks: 9 Ways to Find Inspiration

SnapApp

We all hit walls in our creative process, especially when coming up with new ideas and executing on them are apart of our standard every-day work life. Whether your focus is more in design or writing or both, ideas on demand are tough. . Boxes are everywhere. Same with foxes. Want to be more creative? Think like a fox out the box. 1. Make a Conscious Effort to Think Differently.

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Compara el rendimiento de las páginas con el informe de competidores de Facebook que ofrece Sprout

Sprout Social

El Informe de competidores de Facebook que ofrece Sprout permite a tu marca realizar un seguimiento de indicadores fundamentales para cualquier Página de Facebook y comparar estos indicadores con tus Páginas. Con este nuevo informe , podrás saber cómo es el crecimiento y la interacción de tu marca en Facebook en comparación con el crecimiento y la interacción de tus competidores.

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How to Increase Engagement Using Video Thumbnails in Your Emails [Live Event]

Hubspot

Are you looking for new ways to experiment with your email marketing and increase engagement and conversion? With video in general becoming a more and more important content format for marketers, we put our heads together with the folks at Wistia to see how using video thumbnails in your email marketing affects engagement. Spoiler alert: It makes a huge difference, and we want to share the results with you.

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Compare o desempenho das páginas usando o relatório de concorrentes do Facebook, oferecido pelo Sprout

Sprout Social

Com o Relatório de Concorrentes do Facebook oferecido pelo Sprout sua marca pode rastrear métricas fundamentais para qualquer página do Facebook e comparar essas métricas com suas próprias páginas. Com este novo relatório , você pode entender como é o crescimento e o engajamento da sua marca no Facebook em comparação aos concorrentes. Além de aferir seu sucesso com relação aos concorrentes, você pode avaliar o desempenho social relativo por meio de um portfólio de marcas ou produtos relacionados

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Introducing the New Digital Reasoning: “Power to Improve Your World”

Golden Spiral

We began our relationship with Digital Reasoning in 2013 when they first decided to transition their cognitive computing tool, Synthesys, from the public to the private sector. Since then, they have been successful in proving their value, securing substantial funding, and — most excitingly — building a base of excited customers who have been able to solve some of their most pressing business problems using the Synthesys platform.

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Tried and Tested Messaging Validation

Akoonu

With messaging, there’s a lot at stake. Messaging impacts your Marketing team’s ability to produce the right content and run successful, targeted campaigns. It also affects your Sales team’s ability to bring in revenue.

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Automated Behavioral Segmentation: Personalized in Real Time

ActiveDEMAND

Automated Behavioral Segmentation: Personalized in Real Time Behavioral segmentation categorizes prospects in different groups based on their actions or engagement patterns. By adding automation, marketers can adapt the visitor’s experience in real time, to help guide their sales journey and ultimately achieve the desired conversion or outcome. The Basics of Behavioral Segmentation The concept of behavioral segmentation in marketing divides a demographic based on behavior.

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My Favorite Content Marketing Video: Michele Linn

DivvyHQ

Welcome back to another edition of My Favorite Content Marketing Video , the series that gives you a glimpse into what the top content nerds in our industry are loving and learning from. This week’s video comes to us from Michele Linn , VP of Content at the Content Marketing Institute. Let’s kick this off with a little context… During the closing keynote of Content Marketing World 2014, Michele, myself and about 2600 of our fellow content marketers had the pleasure of listening

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Automate Your Account-Based Marketing Strategy

Adobe Experience Cloud Blog

Author: Patrick Groover Marketers are always looking for the next best thing. So it’s no surprise that with the evolution of account-based marketing and technologies that enable it, B2B marketers are paying attention and trying to figure out how they can implement an account-centric approach. But as most marketers already practice broad-reaching demand generation, adding ABM to their overall marketing strategy can often seem like the tyranny of ‘ or’ versus the genius of ‘

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5 Disruptions to Marketing, Part 2: Microservices & APIs

chiefmartech

The image above is from a MuleSoft presentation, Application Networks: Microservices at Netflix. This is Part 2 of a 5-part series on 5 Disruptions to Marketing (you can start with Part 1 if you haven’t already): Digital transformation redefines “marketing” beyond the marketing department. Microservices & APIs (and open source) form the fabric of marketing infrastructure.

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How to Build a Memorable Personal Brand on Twitter

Hubspot

Imagine that you’re within 140 characters of connecting with a customer, prospect, or influencer. How can you afford not to reach out? We’re talking Twitter, of course: the 300-million strong whirlpool of information that has emerged as a personal branding, relationship-building nirvana. Twitter pros have found ways to use the platform to score business and media deals -- they've even built relationships through developing successful Twitter personal brands.

Twitter 61
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#SproutChat Recap: Best Practices for Distributing Content From Brand Advocates

Sprout Social

Marketers know that content drives traffic. But figuring out which social channels’ content should be distributed on and how it should be shared can be a challenge. Creating a successful content marketing distribution strategy is essential for success. During this week’s #SproutChat we were joined by Arment Dietrich from Spin Sucks and Sprout All Star and Chief Content Officer, Erika Heald.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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10 Productivity Hacks to Transform Any Business Meeting

LEADership

I wanted to talk about something a little different today – it’s an issue that almost every business has to deal with at some point or another and many businesses deal with on a regular basis. I want to talk about wasteful meetings. About 11 million formal meetings are held in the US each day and the average worker attends 8-12 of them per week, depending on their seniority level.

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Why Your Brand Storytelling Strategy Should Take a Stand

Content Standard

Picture this: you’re a successful chief marketing officer overseeing the brand storytelling process at the headquarters of a multinational textile manufacturing company. Textiles may not be the sexiest industry out there, but it’s still a huge and very international space. As a result, your company has a direct stake in international trade agreements.