Wed.Jul 23, 2014

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12 Best Slideshares of 2014 (So Far)

Marketing Insider Group

'Late last year I shared the 25 best presentations of the year on slideshare. And the article continues to be one of my most popular articles of all time! And while I still believe Slideshare is one of the greatest opportunities , it looks like it might not be a huge secret any longer. I am see a much higher volume of brands using slideshare to create some great (and some not so great) presentations.

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Fresh Insights in Selling to SMBs

Biznology

'Despite the attention given to large enterprise marketing, it’s small and medium businesses (SMB) where the bulk of marketing investments go. SMB is where there’s enough volume to do plenty of testing. You’ve got a tighter decision-making unit and shorter sales cycles. And you’ve got a lot of company. Plenty of agencies, research firms, and other marketers are focused on SMB, and willing to share their insights.

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Insiders

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Writing Services & Quality Leadership Content for Coaches

Writing on the Web

'If you’re a leadership coach or a consultant to leaders you know how time-consuming it is to write quality leadership articles and blogs. Here’s a professional writing service just for you providing leadership articles for your newsletters and blogs. And, you can get a 10% discount on annual subscriptions with Content for Coaches , if you order before Thursday, July 31, 2014.

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The benefits of outsourcing telemarketing as part of your demand gen program

NuSpark Consulting

'A Demand gen or Demand Generation program is composed of all activities and tasks that help to create, from regular leads, an awareness, acceptance and desire for your product or services. Standard lead generation is only the beginning in this process and everything that is done from this point on will work to inform, interest, qualify and cement the relationship with a potential buyer.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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New Research: B2B Video Marketing on the Rise

Convince & Convert

'Consumer brands have long understood the importance of using video content as a marketing tool to deliver key messages to their audiences and to build brand affinity. Video marketing has been growing among B2B organizations as well. New survey results show that trend is likely to continue, and that the potential return on investment is significant for those brands that can overcome initial hurdles in building a storytelling culture.

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More Trending

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3 Steps for Getting Your Brand on the Back-to-School Shopping List

Convince & Convert

'Let’s be honest. For being the second-largest retail opportunity of the year, back-to-school shopping is about as exciting as a trip to the DMV. Its bland predictability is a shame because there are nearly $300 per household at stake. Think of the millions of backpacks, sneakers, and No. 2 pencils smart retailers will sell before the first day of school.

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Four Marketing Software Must-Haves

SugarCRM

'The post Four Marketing Software Must-Haves appeared first on Salesfusion.

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Why You Clicked on That Tweet: The Psychology of Twitter Engagement

Hubspot

'What does the academic field that has brought us Freudian theories have to do with the social network that popularized hashtags and play-by-play updates of Sunday brunches? More than you would think. We want to know what will motivate our followers to act -- and psychology can help you find out just that. I’ve been monitoring and publishing to HubSpot’s Twitter account for the past couple of months.

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Tale of a Blog Overhaul (Slideshare)

Hinge Marketing

'Twelve years ago, Hinge created its very first professional services blog. It has seen many changes since then, but none as great as its most recent redesign. Check out the slideshare below to learn how and why Hinge has relaunched its new blog, Professional Services Marketing Today. Tale of a Blog Overhaul from Hingemarketing. For more information on content marketing through blogging, check out our free Content Marketing Guide for Professional Services.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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72% of People Who Complain on Twitter Expect a Response Within an Hour

Hubspot

'Turns out people have some pretty high standards when it comes to Twitter response time. Especially when they''ve got a bone to pick with your brand. We recently came across some survey data from Lithium Technologies that shows just how critical response time is in social media if you''re a brand. According to charts published on Search Engine Watch , 70% of surveyed Twitter users expect a response from brands they reach out to on Twitter ( Tweet This ), and of those users, 53% want that respon

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YouTube Is Chasing Hollywood—But It Should Worry About Its Homegrown Stars

readwrite

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. Many of the people seated there were a special breed of YouTube users—the people YouTube calls “creators,” the video artists who long ago graduated from uploading bedroom webcam confessionals to making a real business and drawing their own fan base, sometimes in the

Youtube 52
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How to Run the Most Effective Team Meeting of Your Life [Quick Tip]

Hubspot

'I was at a conference a couple weeks ago, and one of the speakers described the "lean huddle methodology" as a way to cut down on useless, ineffective meetings so we can all spend more time doing actual work. Since I''ve railed against unproductive meetings in the past , hearing someone else celebrate the same meeting approach we use on our team every day got me all giddy.

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3 Questions You Can Ask to Become a Data-Driven Video Marketer

Vidyard

Although marketers want to create tons of video to meet the ever-growing demand from savvy and independent customers, good intentions have yet to translate into measurable results for most. My bet is that you’ve created a bunch of videos, but you’re not sure if they’re contributing to the bottom line. This is because – as I’m sure you’ve discovered – merely being good at producing and releasing video isn’t enough if you’re looking to see retu

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Time To Get Marketing Fit: Bootcamp Style

SnapApp

Tired of your same, old marketing content but don’t know what else to try? After all, how many white papers, data sheets, and webinars can you create? Join SnapApp’s marketing bootcamp to get out of your marketing funk and try something new! Marketing Bootcamp is a great opportunity to tune-in and focus on your marketing campaigns and reevaluate your content.

Paper 48
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YouTube Is Chasing Hollywood—But It Should Worry About Its Homegrown Stars

readwrite

In her keynote address at VidCon, YouTube’s unofficial, annual convention, Susan Wojcicki, the Google executive who took over the video site this year, looked over a packed audience at the Anaheim Convention Center. Many of the people seated there were a special breed of YouTube users—the people YouTube calls “creators,” the video artists who long ago graduated from uploading bedroom webcam confessionals to making a real business and drawing their own fan base, sometimes in the

Youtube 40
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Securing a Great Global User Experience

E-Spirit

Does your Web CMS vendor truly understand the big picture and the importance of providing a great user experience -- not just for for your customers but for content creators as well? Read this blog post to learn more about what's being said lately on this topic by analysts and the media.

Vendors 40
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Guzzling Our Home Brew Lead2Account — Router

LeanData

At LeanData, we recently moved from geography based territories to a named account model. We made this move so that I could focus my team on going after target accounts that we identified as the highest propensity to be a fit for our solutions. In order to support this strategy marketing has adopted account based marketing to try and drive leads into these target accounts.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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How to Write for the Web If You Were Born Before 1965

B2B Marketing Traction

'With the proliferation of the new “content marketing,” writing skills for online marketing are more important than ever. And, if you learned to write before or in the early days of personal computers, you may have some habits that no longer work for today’s online marketing world. Recently I’ve been working with clients to generate content in the form of blog posts and webpages for their websites.

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Guzzling Our Home Brew Lead2Account — Router

LeanData

At LeanData, we recently moved from geography based territories to a named account model. We made this move so that I could focus my team on going after target accounts that we identified as the highest propensity to be a fit for our solutions. In order to support this strategy marketing has adopted account based marketing to try and drive leads into these target accounts.

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13 Essential Copywriting Tips to Help You Rank in Search in 2014 [Infographic]

Hubspot

'Trying to abide by Google’s ranking factors can often feel like trying to work with a boss who is impossible to please. No matter how hard you try to figure out exactly what the search giant wants, you can never quite right. When you finally think you’ve got it all figured out, Google always seems to change what it wants and refuses to reveal its criteria.

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Guzzling Our Home Brew Lead2Account — Router

LeanData

At LeanData, we recently moved from geography based territories to a named account model. We made this move so that I could focus my team on going after target accounts that we identified as the highest propensity to be a fit for our solutions. In order to support this strategy marketing has adopted account based marketing to try and drive leads into these target accounts.

Rules 40
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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con