Avitage

NOVEMBER 12, 2014

'Target Audiences: VP of Marketing / CMO; CEO/CFO; Marketing / Content Operations head Purpose: Provide insights from business consultant on important trends that impact business, marketing, content strategy and operations: the digital enterprise, digital marketing, content and content operations, and their implications for business strategy Make evident the need for enterprise content strategy that is different from traditional marketing content strategies for websites and content projects S

First-Mover Advantage 221

First-Mover Advantage Content CMO Acquisitions 221

Marketing Insider Group

NOVEMBER 12, 2014

'I am always looking for what kind of content works for others and how to emulate those best practices in content marketing. I started publishing on Slideshare in July of 2010. And now I’m seeing almost as much traffic and engagement there than I receive on my blog. Thousands of new visitors every month! I continue to believe Slideshare is one of the greatest opportunities in content marketing.

Linkedin 197

Linkedin Work Management Best Practices Marketing Management 197

Biznology

NOVEMBER 12, 2014

'My webinar yesterday was about the dangers of social media listening. It just happened again. You’re staring at the dashboard of that slick social media listening tool that everyone likes so much, and you have the gnawing feeling that the data just isn’t right. Oh sure, you know that nothing is perfect, but this falls far short of “not perfect.” You’re looking at the wrong social media conversations—there is lots of chaff amidst the wheat—and making decisions based on these numbers

Social Media 149

Social Media Peer-to-peer Media Aggregators 149

Convince & Convert

NOVEMBER 12, 2014

'Image via Guitar Center. “I was pretty much afraid of everything. Afraid of the world, afraid of speaking – a really, really shy kid. And music was a way to speak. As simple as that.”. These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. The video does what many other corporate videos fail to do: It opens on an emotion soon followed by a promise to the viewer.

Video Marketing 155

Video Marketing Storytelling Best Practices Youtube 155

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Avitage

NOVEMBER 12, 2014

' Content Header Target Audiences: VP of Marketing / CMO VP Sales Product Marketing Sales Enablement Purpose: Introduce a new perspective and suggested approach to improve customer conversations and content, as well as the productivity, effectiveness and efficiency of marketing, sales and content development teams. Topics: Conversations and content creation require common inputs Why make individuals have to figure out universal inputs Design conversations, develop universal inputs, and depl

Paid Search Agency 120

Paid Search Agency Conversion Marketing & Strategy Content 120

EMagine B2B Blog

NOVEMBER 12, 2014

'Whatever your role at your company, it’s probably safe to assume that your duties and responsibilities sufficiently fill 40 hours a week. At the very least, I’m sure you’ve done a terrific job convincing your boss that that’s the case (I promise I won’t snitch on you… no-good, lousy bum ). As such, a new website project can be terrifying, especially when it comes to content development.

Copywriting 62

Copywriting Content Case Studies Case Study 62

Integrated B2B

NOVEMBER 12, 2014

'Choosing which channels to bet on is something that, quite literally, keeps many marketing and communication professionals awake at night. US-based Software Advice, an online software broker with access to thousands of B2B buyers around the world, has recently published its annual B2B Demand Generation Benchmark report. The report surveyed 200 business-to-business (B2B) marketing professionals in order to understand which channels, offers, content types and technologies they were using to fuel

Lead Generation 56

Lead Generation Advertising Channels Generation B2B Thought Leadership 56

GreenRope

NOVEMBER 12, 2014

5 Thankstastic Marketing Ideas for Thanksgiving! By Alessandra Ceresa. Turkey, stuffing, family, football, and food comas. What do all of these have in common? Thanksgiving. As Thanksgiving approaches, your holiday marketing should be swinging into high gear. Holidays like these present the perfect opportunity to get creative with your marketing and sales strategies.

Planning 40

Planning Paid Search Agency Newsletter Marketing & Strategy 40

Content Standard

NOVEMBER 12, 2014

Organic search helps more content connect with relevant consumers, and mobile currently accounts for a larger share of organic search traffic than ever before. The new data, which is compiled in RKG’s Digital Marketing Report for Q3 2014 , suggests that mobile marketing will need to focus more on organic search results going forward. While overall organic search traffic increased slightly this year, organic search on mobile devices continues to perform well: “Despite the pressure fro

Mobile Marketing 40

Mobile Marketing Search Marketing Organization SERP 40

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

GreenRope

NOVEMBER 12, 2014

5 Thankstastic Marketing Ideas for Thanksgiving! By Alessandra Ceresa. Turkey, stuffing, family, football, and food comas. What do all of these have in common? Thanksgiving. As Thanksgiving approaches, your holiday marketing should be swinging into high gear. Holidays like these present the perfect opportunity to get creative with your marketing and sales strategies.

Planning 40

Planning Paid Search Agency Newsletter Marketing & Strategy 40

The Freeman Company

NOVEMBER 12, 2014

'Four guideposts to identify an agency partner'

Ad Agencies 59

Ad Agencies 59

GreenRope

NOVEMBER 12, 2014

5 Thankstastic Marketing Ideas for Thanksgiving! By Alessandra Ceresa. Turkey, stuffing, family, football, and food comas. What do all of these have in common? Thanksgiving. As Thanksgiving approaches, your holiday marketing should be swinging into high gear. Holidays like these present the perfect opportunity to get creative with your marketing and sales strategies.

Planning 40

Planning Paid Search Agency Newsletter Marketing & Strategy 40

Convince & Convert

NOVEMBER 12, 2014

'Image via BigStockPhoto.com. On Monday, I published a post using a Huggies case study to show the value of real an authentic storytelling to drive engagement with a brand. If you missed it, catch up real quick and read it here. The key takeaway from this example of great outreach marketing is that no matter who you’re marketing to, it’s crucial to always remind yourself that you are simply a human marketing to another human.

Planning 161

Planning Brand Identity Branding Outreach 161

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

GreenRope

NOVEMBER 12, 2014

5 Thankstastic Marketing Ideas for Thanksgiving! By Alessandra Ceresa. Turkey, stuffing, family, football, and food comas. What do all of these have in common? Thanksgiving. As Thanksgiving approaches, your holiday marketing should be swinging into high gear. Holidays like these present the perfect opportunity to get creative with your marketing and sales strategies.

Planning 40

Planning Paid Search Agency Newsletter Marketing & Strategy 40

Hubspot

NOVEMBER 12, 2014

'Sales and marketing teams are both responsible for the growth and revenue side of the business -- and yet, many of them still tend to operate like two opposing teams. The goal of "smarketing" is to help bring sales and marketing together as one team, which involves constant, effective communication. It''s pretty critical that sales and marketing teams learn how to speak each other''s language.

Top of Funnel 59

Top of Funnel Paid Content Work Management Marketing Management 59

GreenRope

NOVEMBER 12, 2014

5 Thankstastic Marketing Ideas for Thanksgiving! By Alessandra Ceresa. Turkey, stuffing, family, football, and food comas. What do all of these have in common? Thanksgiving. As Thanksgiving approaches, your holiday marketing should be swinging into high gear. Holidays like these present the perfect opportunity to get creative with your marketing and sales strategies.

Planning 40

Planning Paid Search Agency Newsletter Marketing & Strategy 40

Hubspot

NOVEMBER 12, 2014

'As a marketer, you’re responsible for driving leads that ultimately convert to revenue. But it''s very possible you may be overlooking a valuable source of leads: inbound calls. That’s right -- smartphones aren’t just mini computers. People are actually using their phones to make calls to businesses. In fact, Google found that 70% of mobile searchers have used click-to-call to connect directly with businesses, and BIA/Kelsey expects mobile search will generate more than 73 billion calls from co

Paid Search Agency 58

Paid Search Agency Resources Companies Advertising Agencies 58

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

GreenRope

NOVEMBER 12, 2014

5 Thankstastic Marketing Ideas for Thanksgiving! By Alessandra Ceresa. Turkey, stuffing, family, football, and food comas. What do all of these have in common? Thanksgiving. As Thanksgiving approaches, your holiday marketing should be swinging into high gear. Holidays like these present the perfect opportunity to get creative with your marketing and sales strategies.

Planning 40

Planning Paid Search Agency Newsletter Marketing & Strategy 40

Hubspot

NOVEMBER 12, 2014

'When I first started to blog for a living, I found it hard. Like, really hard. I always felt like I had writer''s block. It took me forever to write my first article that was over 1,000 words. And I certainly didn''t feel validated after I hit publish -- the posts would rack up a handful of shares and views, usually from my wonderful and supportive friends and family.

Efficiency 60

Efficiency Planning Blogger Paid Search Agency 60

GreenRope

NOVEMBER 12, 2014

5 Thankstastic Marketing Ideas for Thanksgiving! By Alessandra Ceresa. Turkey, stuffing, family, football, and food comas. What do all of these have in common? Thanksgiving. As Thanksgiving approaches, your holiday marketing should be swinging into high gear. Holidays like these present the perfect opportunity to get creative with your marketing and sales strategies.

Planning 40

Planning Paid Search Agency Newsletter Marketing & Strategy 40

GreenRope

NOVEMBER 12, 2014

5 Thankstastic Marketing Ideas for Thanksgiving! By Alessandra Ceresa. Turkey, stuffing, family, football, and food comas. What do all of these have in common? Thanksgiving. As Thanksgiving approaches, your holiday marketing should be swinging into high gear. Holidays like these present the perfect opportunity to get creative with your marketing and sales strategies.

Planning 40

Planning Paid Search Agency Newsletter Marketing & Strategy 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

GreenRope

NOVEMBER 12, 2014

5 Thankstastic Marketing Ideas for Thanksgiving! By Alessandra Ceresa. Turkey, stuffing, family, football, and food comas. What do all of these have in common? Thanksgiving. As Thanksgiving approaches, your holiday marketing should be swinging into high gear. Holidays like these present the perfect opportunity to get creative with your marketing and sales strategies.

Planning 40

Planning Paid Search Agency Newsletter Marketing & Strategy 40

GreenRope

NOVEMBER 12, 2014

5 Thankstastic Marketing Ideas for Thanksgiving! By Alessandra Ceresa. Turkey, stuffing, family, football, and food comas. What do all of these have in common? Thanksgiving. As Thanksgiving approaches, your holiday marketing should be swinging into high gear. Holidays like these present the perfect opportunity to get creative with your marketing and sales strategies.

Planning 40

Planning Paid Search Agency Newsletter Marketing & Strategy 40

GreenRope

NOVEMBER 12, 2014

5 Thankstastic Marketing Ideas for Thanksgiving! By Alessandra Ceresa. Turkey, stuffing, family, football, and food comas. What do all of these have in common? Thanksgiving. As Thanksgiving approaches, your holiday marketing should be swinging into high gear. Holidays like these present the perfect opportunity to get creative with your marketing and sales strategies.

Planning 40

Planning Paid Search Agency Newsletter Marketing & Strategy 40

GreenRope

NOVEMBER 12, 2014

5 Thankstastic Marketing Ideas for Thanksgiving! By Alessandra Ceresa. Turkey, stuffing, family, football, and food comas. What do all of these have in common? Thanksgiving. As Thanksgiving approaches, your holiday marketing should be swinging into high gear. Holidays like these present the perfect opportunity to get creative with your marketing and sales strategies.

Planning 40

Planning Paid Search Agency Newsletter Marketing & Strategy 40

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

GreenRope

NOVEMBER 12, 2014

5 Thankstastic Marketing Ideas for Thanksgiving! By Alessandra Ceresa. Turkey, stuffing, family, football, and food comas. What do all of these have in common? Thanksgiving. As Thanksgiving approaches, your holiday marketing should be swinging into high gear. Holidays like these present the perfect opportunity to get creative with your marketing and sales strategies.

Planning 40

Planning Paid Search Agency Newsletter Marketing & Strategy 40

GreenRope

NOVEMBER 12, 2014

5 Thankstastic Marketing Ideas for Thanksgiving! By Alessandra Ceresa. Turkey, stuffing, family, football, and food comas. What do all of these have in common? Thanksgiving. As Thanksgiving approaches, your holiday marketing should be swinging into high gear. Holidays like these present the perfect opportunity to get creative with your marketing and sales strategies.

Planning 40

Planning Paid Search Agency Newsletter Marketing & Strategy 40

GreenRope

NOVEMBER 12, 2014

5 Thankstastic Marketing Ideas for Thanksgiving! By Alessandra Ceresa. Turkey, stuffing, family, football, and food comas. What do all of these have in common? Thanksgiving. As Thanksgiving approaches, your holiday marketing should be swinging into high gear. Holidays like these present the perfect opportunity to get creative with your marketing and sales strategies.

Planning 40

Planning Paid Search Agency Newsletter Marketing & Strategy 40