Sales Engine
AUGUST 13, 2015
Paul Rafferty, co-founder and CEO of Sales Engine Media, was a recent guest on the TechnologyAdvice Expert Interview Series. The series, which is hosted by TechnologyAdvice’s Josh Bland, explores a variety of business and technology landscapes through conversations with industry leaders. In this episode Paul went over modern marketing, lead generation, and how important storytelling is for the buyer's journey.
Biznology
AUGUST 13, 2015
I like to consider myself normal, but I am not. I am actually an SEO person trying to pass as normal. If you look closely, you will see the telltale authorship of an search marketing book, the training courses on search marketing, the membership in SEMPO (the search marketing consultants’ organization), and probably a lot more. So today I am writing to all you real normal people.
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Marketing Insider Group
AUGUST 13, 2015
If I had to take a wild guess, I’d say 90% of content marketing marketing hubs are filled with bad stock photos. This is not necessarily the fault of content marketers, however, because finding authentic photography is actually really difficult. Why? The web is filled with terrible stock photos: Any Google Image search will return pages of results of cheesy businessmen or a silhouette of a person cheering on top of a mountain.
Convince & Convert
AUGUST 13, 2015
How important is content marketing? Maybe you should have asked Bill Gates 20 years ago. Gates wrote an article titled “Content is King” in 1996. (Maybe this is where the phrase was coined.) He predicted that content would be where most of the money on the internet would be made. Its most intrinsic value was that it could be spread globally at little cost.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
AUGUST 13, 2015
Remember the days when a road trip involved an honest-to-goodness map? There was perhaps a bit more adventure in hitting the open road when your navigating skills were put to the test, as opposed to your network coverage. No matter which way you prefer to navigate the open highway, the critical ingredient is the birds-eye view of your route from point A to point B.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
LEADership
AUGUST 13, 2015
“By 2017, two-thirds of all customer service interactions will no longer require the support of a human intermediary. Current research shows that, in 2014, this was 55% of the interactions.” . That is a prediction 1 by analysts at Gartner, Inc. supported by statistical evidence of this trend. So, given that more than 50% of customer service interactions already do not require human support, organizations have to really think outside the box to strike a balance—personalization alongside customer
MLT Creative
AUGUST 13, 2015
On July 9th, Linkedin posted on their blog that there are now 1 million users publishing on Linkedin. That's a lot of people. These people have good reason to post to Linkedin, In a study by Econsultancy, Linkedin is responsible for 64% of referrals to corporate homepages. Facebook is 17% and Twitter 14%. But to get results from Linkedin, you have to know how to publish the right way.
Hubspot
AUGUST 13, 2015
Chelsea Clinton, Vice Chair of the Clinton Foundation, is no stranger to the spotlight. And while living in the public eye comes with its fair share of pressure, Chelsea is using her amplified voice to do good. Serving as the vice chair of the Clinton Foundation , Chelsea is committed to improving global and domestic health, creating service opportunities, and empowering future generations -- among many other notable initiatives.
Hinge Marketing
AUGUST 13, 2015
For those who know me or my reputation as a thought leader in construction marketing, you are probably surprised by my move. My time at my past firm had run its course after 14 years, and I looked only to Hinge for my next professional home for three reasons: ongoing primary research , proprietary programs , and the team. Ongoing Primary Research. I’ve been a fan of Hinge’s resources for years and regularly cited their research of now 8500+ professional services buyers and sellers, o
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
AUGUST 13, 2015
"How do I grow traffic to my blog?". It's one of the most common questions I get from people launching a new blog, and I always tell them the same thing: The key to growing blog traffic is actually to focus on growing subscribers. On the HubSpot blogging team, we found that investing in the growth of your email subscriber base is critical to growing and scaling traffic to your blog -- whether it's in its infancy, or it's been around for years.
LeanData
AUGUST 13, 2015
Remember the old-fashioned arcade game where the goal was to knock over as many ducks as possible with a popgun? An endless row of identical ducks would parade along a mechanical track, one after another. They all were tempting targets and just begging to be hit so you could win a prize. For a B2B company crafting a selling strategy, it probably can seem a little like that carnival game.
Vidyard
AUGUST 13, 2015
Hello, and welcome to another episode of Video Marketing How-To! This week we want to talk about something that is near and dear to our hearts – generating leads with your videos. That’s right, videos don’t need to be passive assets on your landing pages – in fact, they’re excellent tools for collecting contact information, and bringing in new leads.
Hubspot
AUGUST 13, 2015
"Bad news for craft beer lovers: The Alchemist is not going to reopen after all. The pub and brewery in Waterbury, Vt., were destroyed by Hurricane Irene in August. The owners, John and Jen Kimmich, had been planning to rebuild and reopen, but they have learned that insurance will not cover the losses in the basement, where the brewery was located.".
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
LeadSquared
AUGUST 13, 2015
“Trying to increase sales simply by driving more traffic to a website with a poor customer conversion rate is like trying to keep a leaky bucket full by adding more water instead of plugging the holes.”. – Bryan Eisenberg , author of Call to Action. Your website is an online representation of your business and surely you wouldn’t want leads to get turned off at the first glance.
Hubspot
AUGUST 13, 2015
The publishing industry is nothing if not dynamic, evolving and adapting on a daily basis. Everything from content format to technical infrastructure are shifting to accommodate digital readers , increase circulation, and drive more revenue for advertisers. So which trends are the hottest right now? Mobile Madness. There’s no question that the use of mobile devices has skyrocketed , with more and more people consuming content on smart phones, tablets, and now — even watches.
SnapApp
AUGUST 13, 2015
As we enter the last month of summer, we’ve been hearing about dieting trends, workouts, races, and more. All great things to help keep you in physical shape, but how’s your marketing health? What Does It Mean To Be In Marketing Shape? What does marketing fit really look like? For many marketers, it means a healthy stream of new leads and progressing leads down the funnel.
Brandfolder
AUGUST 13, 2015
Finding the perfect brand partner can ensure a lasting relationship filled with increased revenue, expanded target markets and a higher brand value. The most successful brand partnerships are those who bring two.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
LeanData
AUGUST 13, 2015
Remember the old-fashioned arcade game where the goal was to knock over as many ducks as possible with a popgun? An endless row of identical ducks would parade along a mechanical track, one after another. They all were tempting targets and just begging to be hit so you could win a prize. For a B2B company crafting a selling strategy, it probably can seem a little like that carnival game.
Content Standard
AUGUST 13, 2015
Beats by Dre has apparently delivered a Twitter marketing first: They’ve started using native Twitter video to offer customer service support. Beats by Dre’s customer support handle tweeted out a 30-second video with step-by-step support on how to connect wireless headphones to devices—the only large brand to offer video customer support via Twitter.
LeanData
AUGUST 13, 2015
Remember the old-fashioned arcade game where the goal was to knock over as many ducks as possible with a popgun? An endless row of identical ducks would parade along a mechanical track, one after another. They all were tempting targets and just begging to be hit so you could win a prize. For a B2B company crafting a selling strategy, it probably can seem a little like that carnival game.
KoMarketing Associates
AUGUST 13, 2015
Content marketing is more than just a knack for putting words on paper or coming up with the right budget and platform. Being a great writer is a valued skill that now goes beyond teaching in a classroom or being an author in today’s market. Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
LeanData
AUGUST 13, 2015
Remember the old-fashioned arcade game where the goal was to knock over as many ducks as possible with a popgun? An endless row of identical ducks would parade along a mechanical track, one after another. They all were tempting targets and just begging to be hit so you could win a prize. For a B2B company crafting a selling strategy, it probably can seem a little like that carnival game.
Marketing Insider Group
AUGUST 13, 2015
I often hear from business owners who feel they’re too busy running their business to spend time on marketing. This is valid — and to be honest, sometimes marketing is best left to the professionals. But a problem arises when you simply don’t have the budget to hire a full-time consultant or marketing person. The following will cover 21 ways you can market your business yourself, even on a tight budget.
Convince & Convert
AUGUST 13, 2015
Tweetable Moments If you’re building your business counting on a grand slam, you’re probably going to fail. ArnieK Tweet This. Simplifying Content Marketing. Arnie Kuenn is the CEO of Vertical Measures , a search, social, and content marketing agency that helps clients increase traffic, leads, and new business from the web. Arnie authored the book “ Accelerate!
GreenRope
AUGUST 13, 2015
Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard. The first time I tried to stand up on a board was in a lagoon in north San Diego county. My friend (and our CFO) Keith knew of a place where you could rent a board in a protected area, where the water was mostly flat. It took me about 2 hours before I could stand.
Speaker: Paul Slack, Vende Digital CEO
On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui
Content Standard
AUGUST 13, 2015
Enterprise businesses are rushing to the Web, abandoning interrupt advertising models in favor of brand storytelling. Content marketing offers organizations the opportunity to reduce their reliance on third-party websites, instead investing money in owned media hubs. However, at the enterprise level, where disorganized communication plans already wreak havoc on marketing strategies, content-driven B2B marketing strategies have yet to break the mold in many cases.
GreenRope
AUGUST 13, 2015
Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard. The first time I tried to stand up on a board was in a lagoon in north San Diego county. My friend (and our CFO) Keith knew of a place where you could rent a board in a protected area, where the water was mostly flat. It took me about 2 hours before I could stand.
GreenRope
AUGUST 13, 2015
Paddleboarding and Business :: A Tale of Perseverance. Stand-up paddleboarding is like life. It’s hard. The first time I tried to stand up on a board was in a lagoon in north San Diego county. My friend (and our CFO) Keith knew of a place where you could rent a board in a protected area, where the water was mostly flat. It took me about 2 hours before I could stand.
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