Fri.Jan 29, 2016

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New Ideas for Motivating Your IT Staffing Salespeople

DiscoverOrg

Have you ever walked into the office on a Monday morning and just felt the palpable lack of energy? The phones are eerily quiet, your team members are glued to their computer screens, and you quickly predict that quotas won’t be met today. As an IT staffing firm, you depend pretty heavily on how motivated your salespeople are. Their selling powers rely on their energy, enthusiasm, and attitude in every conversation with every prospective client.

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Growth Hacking for Mobile Apps

Marketing Insider Group

In 2013 there were more than 50 billion app downloads from Google’s Android market. In 2014, Apple hit 75 billion app downloads. It’s predicted that in 2017, there will be more than 268 billion downloads, resulting in $77 billion revenue for their developers. I think it’s safe to say that mobile apps are seriously big […]. The post Growth Hacking for Mobile Apps appeared first on Marketing Insider Group.

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Integrating mobile video branding into the auto purchase funnel

Biznology

Part One. Many of us can recall moments in our childhood when we accompanied our parents to go shopping for a new car. I remember how everything was in the presentation from the swoopy new models we had not seen before, to the showroom lighting and glitz. It was a time when brands of manufacturers mattered, and when dealers didn’t realize they had or needed one.

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8 Ways to Use Video for Customer Success, Education, and Advocacy

Vidyard

Video is the modern web browser’s medium of choice. And not just while they’re scrolling through Facebook or spending hours on YouTube; studies have shown that even at work, people prefer to watch video than read text. And that means you! And more importantly (no offence), your customers. So give the people what they want! If you want to build a customer base that’s learning, growing, getting the most out of your product or service, and loving you while they do it, video is the way to go!

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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3 Steps to Webinar Success

SugarCRM

How to create an engaging webinar that stands out from the crowd. Webinars can be a powerful vehicle for engaging with and educating prospects and customers — if they’re done correctly. At first glance, a webinar might seem simple enough — just pick a topic and get ready to talk about it for 45 minutes or so, right? Actually, there’s a lot more to it than that, as there’s significant planning you need to do before, after and even during the actual webinar that contributes to its succ

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The Paradox of Multiple Attribution Models

LeanData

Marketers are pretty good amateur jugglers. Only they’re not keeping balls, clubs or rings flying through the air. Their specialty is juggling complex data. New technologies allow them to slice and dice data more precisely in hopes of understanding the real impact of their business. Take, for instance, the question of attribution. Now, marketing teams can search for clues using multiple reporting models.

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How We Increased Organic Traffic by Over 50% Using Technical SEO Updates

Hubspot

We've got a confession to make: We've been making a few rookie SEO mistakes within our own website. For a company that is supposed to be at the forefront of inbound marketing and SEO, this isn't something that we're entirely proud of. But even experts make mistakes, right? Instead of shying away from these oversights, we thought we'd show you where we went wrong so that you don't make the same mistakes.

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Marketing technology vendor lollapalooza just 52 days away

chiefmartech

As you may know, the MarTech conference series is produced by a company called Third Door Media. They’re the amazing team that does all the hard work for the event with facilities, logistics, registration, sponsors, and exhibitors. As program chair, I get to do all the fun stuff: define the editorial agenda, work with speakers, and perform my nerdy version of a master of ceremonies.

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What Motivates an Internet Troll? The Science Behind The Internet's Least Favorite People

Hubspot

In the depths of almost every internet community lives a troll. A snarky, quick-witted adversary waiting for an opportunity to insert an offbeat remark or uninvited comment. With 5.6% of individuals admitting that they self-identify as trolls or enjoy trolling online, it's likely that you or someone you know has had their feathers ruffled by one of these menacing online villains.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Mobile Video Marketing: Another Form of Interrupt Advertising?

Content Standard

Video is a treasure trove for online advertisers, but there’s new evidence that mobile platforms are set to become home to most of this content consumption, particularly among younger audiences. According to a study from Trusted Media Brands , advertisers are shifting their marketing dollars away from banner and display ads and toward richer forms of content, namely mobile video marketing.

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The Paradox of Multiple Attribution Models

LeanData

Marketers are pretty good amateur jugglers. Only they’re not keeping balls, clubs or rings flying through the air. Their specialty is juggling complex data. New technologies allow them to slice and dice data more precisely in hopes of understanding the real impact of their business. Take, for instance, the question of attribution. Now, marketing teams can search for clues using multiple reporting models.

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MAXIMIZE THEIR JOURNEY: Creating Connections at Events

The Freeman Company

An event marketer's guide to turning connections into currency

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The Paradox of Multiple Attribution Models

LeanData

Marketers are pretty good amateur jugglers. Only they’re not keeping balls, clubs or rings flying through the air. Their specialty is juggling complex data. New technologies allow them to slice and dice data more precisely in hopes of understanding the real impact of their business. Take, for instance, the question of attribution. Now, marketing teams can search for clues using multiple reporting models.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Your Content Isn’t as Influential as You Think It Is

Convince & Convert

Content marketers like to think we are important. We’ve changed the face of modern marketing, haven’t we? We create the content that drives awareness, builds relationships with prospects, and helps move them along their path to purchase. Well, according to a study of marketing technology buyers by Walker Sands , we have a lot less influence than we might think.

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The Paradox of Multiple Attribution Models

LeanData

Marketers are pretty good amateur jugglers. Only they’re not keeping balls, clubs or rings flying through the air. Their specialty is juggling complex data. New technologies allow them to slice and dice data more precisely in hopes of understanding the real impact of their business. Take, for instance, the question of attribution. Now, marketing teams can search for clues using multiple reporting models.

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4 Mistakes to Avoid When Revamping Your Paid Strategy

Convince & Convert

Image via BigStockPhoto.com. For marketers, the most important thing is how much traffic you convert—right? Marketers are brainwashed to think they can pick the right offer to the right person, and it’s as simple as that. But it’s not—there is no secret formula that tells you how. Forget about the mainstream marketing advice you always hear, and focus on what you can be doing to improve performance and ROI in the coming year.

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4 Marketing Lessons from YouTube Giants

Adobe Experience Cloud Blog

Author: Raymond Coppinger Did you catch the video about the crazy guys snowboarding through New York that went viral just hours after it was posted on YouTube? New York filmmaker Casey Neistat created it with his friends, and its 2 minutes and 41 seconds are pure perfection. The video marries the simple story of friends having fun in the snow, with an underlying theme of it being a love letter to New York, where anything is possible (including skiing down Broadway)!

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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The Art of Turning Off: 7 Ways To Do Your Best Work (By Forgetting About Work)

Hubspot

Creative work takes a tremendous amount of energy. So much energy, in fact, that “turning off,” or forgetting about work for a period of time can feel counterproductive to a marketer who is set on creating something engaging and effective – especially if they’re under a deadline. That’s when it’s hardest to get past the guilt of tuning out and turning off.

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Content Marketing 101: Creating Content That Stands Out

Hinge Marketing

In the beginning, we all asked, “What is content marketing?” Then, “Does it really work?” These days, there’s no longer any doubt. Content marketing works. The success of content marketing has become a bit of a double-edged sword, however. Because it is so effective, everyone is doing it. This has led to so much content that your target audience is likely bombarded daily with blog posts, eBooks, videos, and infographics—all claiming to be relevant to their spe

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Interesting Infographics: 21 Ways to Maximize Your Lead Generation

LEADership

The holy grail of marketing is a tool or method that will help you earn a 100% conversion rate. While that may be a pipe dream, there really are some proven strategies that can dramatically boost your rates with very little effort on your part. This list infographic from from ELIV8 gives you 21 tips to maximize your lead generation, through a variety of methods ranging from collecting emails in-store to using videos on your landing page to hosting social media contests.