ViewPoint

JUNE 12, 2014

'Driving customer advocacy is hard work. If you''re looking for some magic metric or a quick and easy fix to guaranteed success, Bob Thompson’s latest book, Hooked on Customers , is not for you. In his concise and reader-friendly book, Bob outlines five tangible habits that, if applied effectively, can transform customer service from mere “lip service” to genuine “Customer Centricity.” Bob sets the stage by providing a brief history of Customer Relationship Manageme

Work Management 232

Work Management CRM Efficiency Cost 232

Customer Experience Matrix

JUNE 12, 2014

'I recently did a study of the strategies of B2B marketing automation vendors. Of the two dozen or so companies in the sample, six were clearly successful (defined as achieving major share within their segment), seven had failed to survive as independent companies and sold for a low price, and the rest fell somewhere in between. The research identified 28 different strategies which fell into six major groups.

Marketing Automation Services 175

Marketing Automation Services Vendors Marketing Automation Automation 175

Writing on the Web

JUNE 12, 2014

'Focused and on Track" width="700" height="503" title="Blog Goals: 5 Tips to Keep Your Blog Focused and on Track" />. Is your blog focused and on track? Do you find yourself saying, “I don’t have enough time to blog,” or “I don’t know what to write about?” Guess what? These two questions are related to the same problem: not enough clarity about blog goals.

Tips 173

Tips Work Management Marketing Management Class 173

Savanta

JUNE 12, 2014

'Here’s my attempt at a bit of Derren Brown-esque trickery. If you’re a B2B marketer, annual planning is on your mind. Events, email and content feature heavily. Two fifths of your budget is allocated to digital channels. How did I do? If I got close to the truth, it’s not clairvoyance but just educated guesswork. In particular the B2B Barometer suggests that, on average, B2B marketers spend 39% of their budget on digital.

Allocation 172

Allocation Paid Search Agency Advertising Agencies Planning 172

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Webinar Metrics

Biznology

JUNE 12, 2014

'Today, some 15 or so years since the beginning of the web’s widespread adoption as a business communications and marketing tool, we all understand that “build it and they will come” doesn’t work for websites. Most people will tell you it’s because now there’s too much competition and too much noise for anything worthwhile to be found accidentally.

Content Marketing 148

Content Marketing Planning Content Advertising Mediums 148

Convince & Convert

JUNE 12, 2014

'The Purdue University Football team is taking the spirit of celebrating student superfans to a new level by offering an exclusive opportunity to be featured on the team’s helmet during the special September 27 “Social Media Game” against Iowa. Hey @LifeAtPurdue. buy a VIP card by 6/10 and get a photo of yourself on the @BoilerFootball helmet next season!

Features 146

Features Social Media Case Study Case Studies 146

SugarCRM

JUNE 12, 2014

'The post Inbound Content is Everything appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion.

Lead Nurturing 100

Lead Nurturing Content Social Media Lead Generation 100

The ROI Guy

JUNE 12, 2014

'Your sales and marketing investments are intended to persuade and move buyers to action? However, 60% of your pipeline is likely not moving towards closure, instead stalled at “Do Nothing”. With this "Do More with Less" economy, where frugal buyers reign, the majority of your prospects are choosing to remain with their legacy practices and solutions versus saying “Yes” to your proposal.

Marketing Proposals 64

Marketing Proposals Validation ROI Cost 64

Hubspot

JUNE 12, 2014

'Most people have the same experience with clickbait. You stumble across it in your Facebook feed or Twitter feed. It reads, "13 Problems Every Blonde Bostonian Working at a Marketing Software Company Has." You recognize it''s pandering to you. but it''s just so perfectly intriguing, you have to click. You click, resigning yourself to scrolling through for just a minute because you''ve got work to do.

Ethics 61

Ethics Viral Marketing Opinions Paper 61

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Vidyard

JUNE 12, 2014

As the channels available for content marketing continue to expand, planning a new brand video can feel overwhelming if you don’t start with a clear vision in mind. It’s not enough to select video as your medium of choice; you need to create a variety of video concepts that will contribute to your business goals in different ways. One of the most important considerations when planning new video content is what style of video you choose to produce.

Video Marketing 59

Video Marketing Brand Identity Branding Budget Programs 59

Hubspot

JUNE 12, 2014

'Cue the collective groan. According to Atlassian , 31 hours are spent in unproductive meetings, and most employees are attending 62 meetings a month. I counted my calendar last month and I clocked in at 58 meetings. I asked my boss Joe Chernov , our VP of Content, and he clocked in at 70. A friend of mine working elsewhere tallied up 51 meetings on his calendar in May.

Opt-out 53

Opt-out Inbound Marketing Opt-in Acquisitions 53

SnapApp

JUNE 12, 2014

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ——————————————————————————————————.

Broadcasting 48

Broadcasting User-Generated Content Interactive Marketing Impressions 48

GreenRope

JUNE 12, 2014

Develop a Stellar Content Strategy. By Tatiana Ceresa. Content marketing has been a game changer for a lot of businesses, and it can be for you, too. You don’t need to be a great writer, and you don’t need to be a great marketer, what you do need is a stellar strategy. Content marketing is an extension of inbound or longtail marketing. It is a great way to attract new viewers and retain existing clients because it focuses on quality relevant information targeted for specific audience

Marketing & Strategy 40

Marketing & Strategy Buyer Personas Content Keywords 40

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Social Media

ANNUITAS

JUNE 12, 2014

'Account-based marketing is a trend that is gaining a lot of traction, probably because it just makes so much sense. Sales has always used an account-based approach while evaluating the leads they receive from marketing, as the first thing they look at is if the lead is from a company they believe could become a potential customer. After all, a “qualified” lead that has run the gauntlet of demographic and activity-based scoring from a company that will never, ever buy is not really a lead.

Account Based Marketing 181

Account Based Marketing Marketing Automation Services Demand Generation Agencies Sales Qualified Leads 181

GreenRope

JUNE 12, 2014

Develop a Stellar Content Strategy. By Tatiana Ceresa. Content marketing has been a game changer for a lot of businesses, and it can be for you, too. You don’t need to be a great writer, and you don’t need to be a great marketer, what you do need is a stellar strategy. Content marketing is an extension of inbound or longtail marketing. It is a great way to attract new viewers and retain existing clients because it focuses on quality relevant information targeted for specific audience

Marketing & Strategy 40

Marketing & Strategy Buyer Personas Content Keywords 40

KoMarketing Associates

JUNE 12, 2014

'Users online are smart. They use the internet every day and are no longer phased by fancy blinking banner ads or emails that promise they will make $5,000 in a single week. In fact, KoMarketing’s 2014 B2B Web Usability report revealed that the top elements causing buyers to leave vendor websites included distracting video or audio that plays automatically and animated ads that crawl across a page or pop up.

Online Marketing 175

Online Marketing Marketing Management Campaigns Planning 175

GreenRope

JUNE 12, 2014

Develop a Stellar Content Strategy. By Tatiana Ceresa. Content marketing has been a game changer for a lot of businesses, and it can be for you, too. You don’t need to be a great writer, and you don’t need to be a great marketer, what you do need is a stellar strategy. Content marketing is an extension of inbound or longtail marketing. It is a great way to attract new viewers and retain existing clients because it focuses on quality relevant information targeted for specific audience

Marketing & Strategy 40

Marketing & Strategy Buyer Personas Content Keywords 40

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Hubspot

JUNE 12, 2014

'It''s FIFA World Cup 2014 time, and boy do we have fútbol fever! We''ve filled out our brackets, ironed out team jerseys, draped flags around our office chairs (I kid you not), and of course, being the marketers we are, have pored over all the ads being released by brands around the event. In case you missed it, the World Cup is pretty much the most epic event ever (sorry, Olympics).

Paid Search Agency 56

Paid Search Agency Ads Advertising Agencies Brand Identity 56

GreenRope

JUNE 12, 2014

Develop a Stellar Content Strategy. By Tatiana Ceresa. Content marketing has been a game changer for a lot of businesses, and it can be for you, too. You don’t need to be a great writer, and you don’t need to be a great marketer, what you do need is a stellar strategy. Content marketing is an extension of inbound or longtail marketing. It is a great way to attract new viewers and retain existing clients because it focuses on quality relevant information targeted for specific audience

Marketing & Strategy 40

Marketing & Strategy Buyer Personas Content Keywords 40

Adobe Experience Cloud Blog

JUNE 12, 2014

'Author: Maggie Jones There’s only one episode left in the fourth season of Game of Thrones , but as fans of the HBO series know well, a lot can happen in a single night of viewing (Red Wedding, anyone?). This season has been a particularly riveting one, as the Lannisters, Tyrells, and Starks circle ever closer to the Iron Throne, Petyr Baelish makes some surprising plays for power, and rumors of Daenrys Targaryen’s dragons become credible even in distant King’s Landing.

Social Networks 105

Social Networks Marketo Thought Leadership Network Marketing 105

GreenRope

JUNE 12, 2014

Develop a Stellar Content Strategy. By Tatiana Ceresa. Content marketing has been a game changer for a lot of businesses, and it can be for you, too. You don’t need to be a great writer, and you don’t need to be a great marketer, what you do need is a stellar strategy. Content marketing is an extension of inbound or longtail marketing. It is a great way to attract new viewers and retain existing clients because it focuses on quality relevant information targeted for specific audience

Marketing & Strategy 40

Marketing & Strategy Buyer Personas Content Keywords 40

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

GreenRope

JUNE 12, 2014

Develop a Stellar Content Strategy. By Tatiana Ceresa. Content marketing has been a game changer for a lot of businesses, and it can be for you, too. You don’t need to be a great writer, and you don’t need to be a great marketer, what you do need is a stellar strategy. Content marketing is an extension of inbound or longtail marketing. It is a great way to attract new viewers and retain existing clients because it focuses on quality relevant information targeted for specific audience

Marketing & Strategy 40

Marketing & Strategy Buyer Personas Content Keywords 40

GreenRope

JUNE 12, 2014

Develop a Stellar Content Strategy. By Tatiana Ceresa. Content marketing has been a game changer for a lot of businesses, and it can be for you, too. You don’t need to be a great writer, and you don’t need to be a great marketer, what you do need is a stellar strategy. Content marketing is an extension of inbound or longtail marketing. It is a great way to attract new viewers and retain existing clients because it focuses on quality relevant information targeted for specific audience

Marketing & Strategy 40

Marketing & Strategy Buyer Personas Content Keywords 40

GreenRope

JUNE 12, 2014

Develop a Stellar Content Strategy. By Tatiana Ceresa. Content marketing has been a game changer for a lot of businesses, and it can be for you, too. You don’t need to be a great writer, and you don’t need to be a great marketer, what you do need is a stellar strategy. Content marketing is an extension of inbound or longtail marketing. It is a great way to attract new viewers and retain existing clients because it focuses on quality relevant information targeted for specific audience

Marketing & Strategy 40

Marketing & Strategy Buyer Personas Content Keywords 40

GreenRope

JUNE 12, 2014

Develop a Stellar Content Strategy. By Tatiana Ceresa. Content marketing has been a game changer for a lot of businesses, and it can be for you, too. You don’t need to be a great writer, and you don’t need to be a great marketer, what you do need is a stellar strategy. Content marketing is an extension of inbound or longtail marketing. It is a great way to attract new viewers and retain existing clients because it focuses on quality relevant information targeted for specific audience

Marketing & Strategy 40

Marketing & Strategy Buyer Personas Content Keywords 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

GreenRope

JUNE 12, 2014

Develop a Stellar Content Strategy. By Tatiana Ceresa. Content marketing has been a game changer for a lot of businesses, and it can be for you, too. You don’t need to be a great writer, and you don’t need to be a great marketer, what you do need is a stellar strategy. Content marketing is an extension of inbound or longtail marketing. It is a great way to attract new viewers and retain existing clients because it focuses on quality relevant information targeted for specific audience

Marketing & Strategy 40

Marketing & Strategy Buyer Personas Content Keywords 40

GreenRope

JUNE 12, 2014

Develop a Stellar Content Strategy. By Tatiana Ceresa. Content marketing has been a game changer for a lot of businesses, and it can be for you, too. You don’t need to be a great writer, and you don’t need to be a great marketer, what you do need is a stellar strategy. Content marketing is an extension of inbound or longtail marketing. It is a great way to attract new viewers and retain existing clients because it focuses on quality relevant information targeted for specific audience

Marketing & Strategy 40

Marketing & Strategy Buyer Personas Content Keywords 40

GreenRope

JUNE 12, 2014

Develop a Stellar Content Strategy. By Tatiana Ceresa. Content marketing has been a game changer for a lot of businesses, and it can be for you, too. You don’t need to be a great writer, and you don’t need to be a great marketer, what you do need is a stellar strategy. Content marketing is an extension of inbound or longtail marketing. It is a great way to attract new viewers and retain existing clients because it focuses on quality relevant information targeted for specific audience

Marketing & Strategy 40

Marketing & Strategy Buyer Personas Content Keywords 40