Wed.May 09, 2012

Trending Sources

10 Things You Need to Know About B2B Mobile Marketing

Digital B2B Marketing

You see them everywhere, crossing streets, in meetings, at lunch and even driving. Busy professionals focused on their smartphone , nearly oblivious to everything else around them. These are the same business decision makers and influencers your B2B marketing is targeting. But chances are they aren’t looking at your site, email or content on their smartphone. Mobile mobile smartphones Stats

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The Emotion found in Social Data

Buzz Marketing for Technology

Let’s be clear.  Most people who write on social media outlets don’t do so just for the sake of doing it.  As Jeavons points out, most feedback is conducted via traditional methods that suffer from huge structural deficits. Focus Groups – are skewed in three ways:  small sample sizes, self-selection population, and the dreaded “decibel rule’ – the loudest person in the room wins. 

How Social Media Boosts Search Rankings (Infographic)

Everything Technology Marketing

Most B2B vendors have already optimized their websites for organic search engine rankings. While further optimization can yield some marginal improvements in rankings, B2B marketers have shifted their focus to offsite tactics such as back links on quality sites to deliver a significant impact on rankings and traffic. Check it out

Journalism, Professionalism, and the Turing Test

B2B Memes

What’s the way forward for journalists? Doubling down on the traditional ideals of objectivity and impartiality? Embracing the subjective, personality-driven approach of social media? Or is there some uncertain, ill-defined middle way? The problem with traditional news is that traditional journalists are increasingly unnecessary to produce it. You should behave accordingly.”. I don’t disagree.

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150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

The One Day Business Plan Worksheet

Puzzle Marketer

After reading Forbe’s article today titled 10 Startups Changing the World And What We Can Learn From Them , I started exploring their #9 startup called DocStoc.com. This site offers documents both free and through their monthly payment plan. discovered one document in particular and thought I’d share on Puzzle Marketer. The document is called The One Day Business Plan Worksheet. Two thoughts… 1) DocStoc.com offers marketers a great channel to distribute your marketing material or product information. It’s not groundbreaking but it’s simple and elegant.

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What are we going to do with all the social media ads?

grow - Practical Marketing Solutions

As I meet with many social media start-up hopefuls, I find that nearly every company is pinning its monetization hopes on one thing — advertising.  I began to wonder … where is all this advertising going to go? Where will come from? And how are we going to know if it is doing any good? Will it be diluted into oblivion? The upcoming Facebook IPO is just the tip of the iceberg.

Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing

Biznology

Photo credit: Wikipedia. deep understanding of your target audience will do more to shape your digital media marketing plan than nearly anything else. That’s because after the strategic objectives, defining your target market is the most critical step in designing a successful digital marketing campaign. Yet, it’s surprising how little thought some businesses give to this phase of the planning.

10 Ways to Optimize Your Enewsletter Landing Page

Junta 42

I had the pleasure of presenting at the Enewsletter World workshop this week with Jeanne Jennings and Ryan Dorhn (two amazing, first-class media experts). In one of our breakout sessions, Jeanne broke down 10 specific ways to optimize an enewsletter landing page. In our new social media world, email assets are more important than ever before. Bring the signup above the fold.

6 Tips on How to Accelerate Word of Mouth Marketing through Social Media

WindMill Networking

Whether we admit it or not, the opinions of other people matter.  Whether it’s about simple things such as which brand of laundry detergent to buy, or bigger decisions such as who to consult with on critical business matters, we’ve always taken into account the points of view of those we deem important in order to get the information we need to make the best judgement calls.

Marketing Made Simple TV to Premier Tomorrow at Noon ET

Fearless Competitor

Jeff Ogden, host of Mad Marketing TV , the terrific online TV show sponsored by Act-On Software , is premiering a new online show tomorrow, Marketing Made Simple. Marketing Made Simple  - Smart but Simple Ideas to Improve Business. is the new weekly show created by the fertile mind of Jeff Ogden, President of Find New Customers. It will post weekly shows featuring top sales and marketing experts.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

Value Selling & Marketing with the iPad?

The ROI Guy

The iPad is perceived as a great new business tool, to empower sales to deliver more provocative interactive presentations, and to enable B2B marketing to provide engaging content to ever more mobile buyers. What if you could replace the traditional PPT sales presentation, empowering sales to evolve from ineffective product / solution selling to more provocative value selling? and "Why You?".

13 Sloppy Mistakes You're Making With Your Calls-to-Action

Hubspot

We talk a lot about how critical landing pages are to the effectiveness of your inbound marketing. But no matter how many landing pages you have and how well-optimized they are, no one will get to see them if you haven't mastered the art and science of creating killer calls-to-action. They're the gatekeepers of your landing pages, after all! You know what would really grind our visitors' gears?

Should Your Business Buy Tumblr Ads?

It's All About Revenue

by Jesse Noyes | Tweet this If you’ve witnessed the birth of an Internet meme in the past two years, there’s a good chance you’ve visited Tumblr. With a clean cut user interface, the microblogging service is a darling of hipsters, fashion labels, designers and businesses of varying shapes and sizes. To date, Tumblr boasts 50 million users creating 70 million posts each day, the company has raised $85 million in investor money. Now it’s time to cash in. Last week, Tumblr announced it would open its door to advertisers – albeit on its own terms and at a steep price point.

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The 9 Parameters of a Lead Lifecycle

Modern B2B Marketing

by Rajiv Kapoor Lead lifecycle refers to how we manage the life of a lead (or contact or prospect depending on your terminology) from the moment it shows up in the system to deal close. The lead lifecycle defines where a lead can live, how a lead moves along, and what we do with a lead at each stage. What are the stages? Each blue box above is a stage. There is nowhere else they can live.

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Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Optimize for Mobile and Watch Your Social Media Presence Soar

WindMill Networking

If you follow the tech conference circuit as closely as we do, you’ll notice that seemingly every year the likes of South by South West (SXSW ) and the Mobile World Congress (MWC) bring us a host of new social media startups. From Twitter to FourSquare to Gowalla to Highlight , new ways to connect with each other are flooding the market like a Yankee Candle Store on Mothers Day. Mobile

How to Improve Your Email Marketing With an Integrated Approach

Hubspot

As we've said before on this blog, the various channels you leverage in your overall marketing strategy should work in tandem, not in silos. When individual marketing channels -- social media, blogging, email, search, etc. -- work together to promote an offer, promotion, or even a full-blown campaign, they can generate even better results than they would have on an individual level.

The Secret of Converting Leads into Sales

Sales Intelligence View

When you’re a B2B sales rep, few things feel worse than spending weeks or months on a high-priority prospect only to find out that your biggest competitor won the business. If this happens to you frequently then you’re probably feeling stressed out and unmotivated. Initially you’ll have to fight against some instinctive habits, but with practice you’ll become a lead-qualifying pro.

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What are Google Hangouts on Air? Future of Engagement

Sazbean

A few days ago, Google (GOOG) launched its extension of its Google Hangouts feature. Google Hangouts are essentially Skype calls over Google Plus, but unlike Skype they’re easy to use, it’s free to call people anywhere, and you can have more people in the same videochat. Check out what Murray Newlands has to say about it below in Future of Engagement.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Facebook Now Testing Offer 'Coupons' for Ecommerce Sites, Too!

Hubspot

Last week, we wrote about some pretty cool news from Facebook -- it's testing coupons called 'Offers' for brick-and-mortar stores, helping local businesses better associate ROI with their Facebook marketing efforts. But we were left a little bummed, thinking that there were a few untapped markets with just this local, brick-and-mortar business focus. Luckily, TechCrunch discovered that Facebook is also testing this coupon functionality with one more important segment. ecommerce sites! What is Facebook Offers for Ecommerce? But more on that later! Voila! How Much Does This All Cost? who knows?

B2B Marketer – Look Before You Leap

B2B Marketing Traction

About to jump off and launch a new product or service? You should “look before you leap,” and do some market research. Business to consumer (B2C) companies spend hundreds of thousands of dollars on market research before they brand and launch new products. Business to business marketers should do the same. You don’ t have to spend that much or take months or a year in research.

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Creating Engaging Marketing Content – Mad Marketing TV with Doug Kessler

Fearless Competitor

According to MarketingProfs, the greatest challenge facing B2B marketers today is their difficulty “Creating Engaging Content.” ” (see chart). You can follow Doug on Twitter at @dougkessler. If you like Mad Marketing TV, I hope you’ll check out our new show too, Marketing Made Simple TV. Interested in sponsoring Marketing Made Simple TV ? What do you think?

Where Do Customer Focus, Customer Obsession, Customer Centricity Reside in Your Organisation?

Sazbean

I put that question to Google today and I did not get an answer.  The closest I got was a checklist for a customer-centric business and a post on Amazon’s customer experience obsession.  Let’s take a look at both of these before whilst you consider the question that I have posed here. Checklist for a customer-centric business. Do you deliver what you promise in your advertising / marketing to your customers? Where is the cat? – Where Do Customer Focus, Customer Obsession, Customer Centricity Reside in Your Organisation? by Maz Iqbal. News & Notes

Staffing and Launching Your Content Marketing Program

Brand voice? Editorial calendar? Approval workflow? Learn how to craft the crucial parts of a content marketing program. In the third installment of our five-part playbook series, discover the necessary steps to execute a content marketing program.

When Your Products Rock, Don’t Diminish Them with a Mediocre eNewsletter

Content Marketing Today

Dragon Dictate and Dragon Naturally Speaking Deliver Awesome Results for Users. Their eNewsletter. Not So Much. Oddly, even though their eNewsletter is a major missed content marketing opportunity, Nuance has a tremendous amount of content available. Alas, hardly any of that content found its way into their May 2012 eNewsletter. Ways Their Newsletter Misses the Content Marketing Boat. Headlines!

6 Social Media Tactics from al-Qeada

Manhattan Marketing Maven

Consumers have always been brand stakeholders. People have always liked, shared, interacted and promoted brands they find useful or identify with. In the olden days, brand advocacy was done face to face or over the phone at a small, disconnected scale. Brand marketers had the illusion of control. They believed they set the brand agenda and directed the brand evolution. Social media changed all that.    Social media holds up a mirror to the brand asking, “Who are you and what do you stand for?” says Cindy Gallop. Accept the notion that marketers do not have a monopoly on good ideas. 

When Your Products Rock, Don’t Diminish Them with a Mediocre eNewsletter

Content Marketing Today

Dragon Dictate and Dragon Naturally Speaking Deliver Awesome Results for Users. Their eNewsletter. Not So Much. Oddly, even though their eNewsletter is a major missed content marketing opportunity, Nuance has a tremendous amount of content available. Alas, hardly any of that content found its way into their May 2012 eNewsletter. Ways Their Newsletter Misses the Content Marketing Boat. Headlines!

INFOGRAPHIC: Online Marketing for Brick-and-Mortar Success

Client Bridge

The Internet can be a powerful tool for both attracting and retaining clients. From HUA Marketing, here's an infographic about the ways Internet marketing can be utilized to generate offline sales and leads. View Original Article

Marketing Optimization Toolkit: The Science behind Marketing Analytics

Marketers are well-versed in the art and science of optimization.

Don’t Let Your Inside Sales Team become “Almost Famous”

Sales Prospecting Perspectives

“It’s all happening!” ” Almost Famous is one of my all-time favorite movies. decided to watch it again over the weekend, and was surprised to realize that some of the issues that come up in the film are actually very relevant to inside sales. If you’ve never seen Almost Famous before, go watch it right now. Come on, you’re sitting here reading a blog; you can’t be doing anything that important. Don’t worry; I’ll wait here for you. Now that you’re all caught up (Spoiler Alert Ahead!), ” before jumping into a swimming pool.

VerticalResponse Customers We Admire – Long Realty Takes Social Seriously

Vertical Response

Many companies across the globe claim to be social. They have a Facebook Page, a Twitter account and they’ve even jumped into Pinterest with both feet. But does all this effort really make a company social? In today’s crowded social business environment, just having a presence is not enough…you have to walk the walk. It’s a traditional real estate brokerage that’s been in business since 1926.

10 Ways to Optimize Your Enewsletter Landing Page

Junta 42

I had the pleasure of presenting at the Enewsletter World workshop this week with Jeanne Jennings and Ryan Dorhn (two amazing, first-class media experts). In one of our breakout sessions, Jeanne broke down 10 specific ways to optimize an enewsletter landing page. In our new social media world, email assets are more important than ever before. Bring the signup above the fold.