Marketing Insider Group
MAY 7, 2014
'Last week I was honored and thrilled to be interviewed by Outbrain in The Guardian’s Digital Content Hub. In this interview I talk about: Content and data are the future of digital marketing. Storytelling and the battle for customer attention. How Content marketers must be content curators and consumers themselves. Great content must inform, inspire or entertain.
Crimson Marketing
MAY 7, 2014
'There is a massive explosion of product marketing data today, derived from IT mega trends such as SaaS, Cloud Computing and Mobility. While this has created spectacular demand generation opportunities. The post Mahau Ma, MuleSoft’s Marketing VP: How to Integrate Buyer Data – The 500 Billion Dollar Question [Podcast] appeared first on.
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ANNUITAS
MAY 7, 2014
'I am currently attending the third Content2Conversion conference which is sponsored by DemandGen Report. Drawing a crowd of approximately 400, mostly B2B marketers there is a thirst for knowledge and deeper understanding of how to advance their content marketing strategies. Rather than try and recap all of the great sessions and information that has been given, which has been plenty, I have hand-picked some of the best Tweets from the conference and encourage those who are not present to follo
Convince & Convert
MAY 7, 2014
'This is the second in a series of videos culled from an interview about content marketing I did with Terry Foster of Cision Canada. Cision (the USA version) is also a sponsor of Convince & Convert and our Social Pros podcast. (here’s a post I wrote about their nifty content amplification tool ). Terry: How important is it to create a consistent audience?
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SugarCRM
MAY 7, 2014
'[one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. [one_half_last valign="middle"]. [frame style="none"] [/frame]. [/one_half_last]. [divider style="simple"]. Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Many agencies, firms and CRM solution providers already understand the importance of partnering with a MA Company.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Hubspot
MAY 7, 2014
'Whether you''re setting up a landing page for the first time or the billionth time, it''s easy to forget something. Though it''s just one page on your website, there are lots of moving parts you need to juggle. Some of those moving parts are more important than others -- if they get dropped in the chaos, you will lose out on valuable conversions. To make sure the ball doesn''t get dropped on their landing pages, people have lots of ways of coping.
Proteus B2B Marketing
MAY 7, 2014
It was an interesting online presentation last week—a webinar on webinars. I attended Content Marketing Institute’s (CMI) “The Webinar Benchmark Throwdown, You vs. Your Industry Peers.” CMI Founder Joe Pulizzi moderated and Mark Bornstein, Sr. Director of Content Marketing at ON24, spoke at the hour-long interactive presentation that included quiz questions throughout the webinar to test attendees “webinar smarts.
Hubspot
MAY 7, 2014
'Many of you may be clicking on this post thinking, "I still don''t get Snapchat.". Don''t worry. Snapchat isn''t for everyone, and it certainly isn''t the next big social network for businesses. But that doesn''t mean the social mobile application should be ignored entirely -- especially if you''re a marketer that''s up for trying out-of-the-box ideas.
SnapApp
MAY 7, 2014
Last week, we discussed why letting your interactive content speak for you is critical for B2B marketing success. So this week, we will dive into the mechanics of interactive content, to show you what it is and why it can work for you. Interactive content in the B2B context relies for its success on leveraging the same core game mechanics that have become an accepted part of B2C marketing over the past few years.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Hubspot
MAY 7, 2014
'This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to Ecommerce. Amazon has made a mission of cutting the time between “want” and “own” through various innovations, such as the 1-click purchase option and Amazon Dash. They seem to understand buyers want instant gratification -- or as close as we can get with ecommerce.
Biznology
MAY 7, 2014
'Spoiler: this is NOT an email-bashing post. Many social business practitioners position email as an outdated collaboration tool, and dream of a future without it, where we all communicate more efficiently via the wonders of enterprise social networking in its multiple incarnations. It’s a very appealing vision. After all, email at the workplace has become an ongoing source of stress, so disliking it is easy.
Hubspot
MAY 7, 2014
'When you think of growing your database through blogging, you typically think about writing helpful content, then using calls-to-action somewhere in the post to offer conversion opportunities. And that''s the right way to think about it. However, there are other ways to use your blog to contribute to database growth -- I''m talking about promoting an active blog comments section.
Convince & Convert
MAY 7, 2014
'A recent article on CNNMoney cites Twitter’s lack of user growth as a reason for a recent decline in the company’s stock price. Another widely-read article in The Atlantic, A Eulogy for Twitter , speculated that the service was entering its “twilight.” I decided to take a look at some recent data on the relative growth from 2013 to 2014 of the leading social networking sites and services, to see if the rumors of Twitter’s demise were exaggerated, or if the service
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Hinge Marketing
MAY 7, 2014
'B2B content marketing is all about communicating and building trust. Providing your current and potential clients with informative content establishes your firm as an authority in your field. When clients visit your blog or other online resources, they’re looking for quality information that speaks to their personal situation. By catering your content to each stage of the sales funnel, you can demonstrate a specific understanding of individual client needs.
Adobe Experience Cloud Blog
MAY 7, 2014
'Author: DJ Waldow It was Saturday and I needed a haircut. Badly. I’m one of those people who doesn’t schedule an appointment to get my haircut. Instead, when the mood strikes me, I just find the closest barbershop – the kind with the barber pole outside – and make it happen. Since my family and I have only been in the Bay Area a short time, I didn’t have my “go-to” barber.
Vidyard
MAY 7, 2014
Sure, you’re probably not producing the next Finding Nemo, but whether it’s developing online videos for your brand or blockbuster films for a movie studio, both involve navigating the creative process and communicating with creative teams to make your story come together. That said, marketers are now entering increasingly creative territory with online video.
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