Wed.Sep 02, 2015

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3 Audience Growth Metrics To Calculate Brand Health

Marketing Insider Group

Brand health measures how your digital audience feels about you. In our first post, we covered how we can measure this through engagement metrics. For this post, we’ll focus on how to measure this with the audience growth metrics below: Paid vs. Organic Search Traffic: Search traffic your site receives from paid search advertisements versus traffic due to a high organic search ranking.

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Why aren’t you telling your boss what to do?

Biznology

I have been my own boss for seven years starting this week, but before that I had a lot of great bosses. But one thing that I realized my bosses needed from me, no matter how good they were, was for me to tell them what to do. Now, I know that sounds wrong. Your boss is supposed to order you around, not the other way. But that isn’t how successful organizations work.

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7 Benefits Of Using Public Speaking To Build Your Brand Authority

Marketing Insider Group

Ok, so you did it. You developed, designed, and cultivated your idea while giving 150% dedication and you managed to procure a brand that you feel, well, is exceptional. So now what? Of course the answer is simple, right? Advertise. You will jump on the technological information highway and ride that road until you see your brand’s slogan on every billboard across cyberspace.

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Top 3 Mistakes Brands Make with Influencer Marketing

Convince & Convert

Influencer marketing—who hasn’t heard of it? More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Defined as “ the strategy of establishing relationships with influential people who can amplify and expand visibility for your brand’s products and services ,” influencer marketing is all about connecting with the right folks in order to get your message out there, authenticall

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Are You Using First Party Data To Drive Personalized Customer Experience?

Marketing Insider Group

Customer experiences are one of the most complex challenges marketers face today. Consumers are constantly streaming data about their wants, needs, and preferences with every interaction they have with brands. And in return they expect companies to provide relevant and personalized experiences on every channel, or else they will go elsewhere. Consumer data is no longer optional.

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What Is Account-Based Marketing (ABM) and Is It Right for You?

Adobe Experience Cloud Blog

Author: David Cain B2B marketers are always on the lookout for the best way to support their marketing goals and make their sales teams successful. Typically that means leveraging a range of owned, earned, and paid marketing channels to amplify a product message and build as much awareness as possible across a wide swath of a target market in order to maximize the number of leads brought into the funnel and deliver the most sales possible out of the funnel.

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Learn from Some of the Best Marketing Automation Blogs

Vidyard

About 15 years ago, marketing automation technology came on the scene, designed to help marketers more effectively and efficiently market across channels. It has grown in popularity, and according to SiriusDecisions , 40% of organizations will own automation by next year. And it likely won’t slow down: according to Aberdeen Group, companies that utilize marketing automation have a 107% better lead conversion rate and 40% greater average deal size.

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Going Global: 22 Growth Hacks & Resources for International Expansion

Hubspot

For a marketer, it’s exciting to see your company grow and transcend the borders of your home country. On the flip side, international expansion can make your job significantly more complex. Should your international goals vary from your regular goals? How will you handle international communication? What about prioritizing markets? Who comes first?

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Is Your Marketing Department Fluff or the Foundation for Growth?

Hinge Marketing

Let’s face it. There is a certain reality around the professional services business model that, in very specific circumstances, allows for growth without much attention to marketing. Perhaps it’s accidental growth, but there are more than a handful of firms in the professional services ecosphere that have grown simply because they secured the right contract or the right client, and marketing has had no role in that firm’s evolution.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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A 5-Step Process for Writing a Standout Networking Email [SlideShare]

Hubspot

You know what gets discouraging? Sending out emails, but not receiving any responses. At all. So how do you send a networking email that people will actually respond to? Writing an effective networking email that gets results takes more effort than simply typing up a few sentences in a "compose" window. Brian Balfour , VP of Growth for Sidekick, receives hundreds of networking emails, but he responds to only a fifth of them.

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7 Reasons Calculators Are Your Next B2B Lead Capture Tool

SnapApp

Marketing teams face a perpetual challenge: create content that captures new leads within a manageable budget. As new content forms emerge, it’s easier than ever to meet this challenge with a bit of creativity. Interactive content is game changer. Calculators, in particular, break the mold — they give potential clients tangible figures they’re looking for in an interactive, engaging form.

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6 Can’t Miss Sessions and Events for Ecommerce Professionals at #INBOUND15

Hubspot

INBOUND 2015 is less than a week away! If you're headed to Boston, you’ve probably taken a look at the agenda and seen the incredible speaker line up. To make it a little easier to choose, we’ve handpicked six sessions and events that are specifically geared towards ecommerce professionals. They'll help you take a deep dive into everything from buy buttons to omni-channel personalization, to help you learn how to grow your ecommerce business. 1) How Buy Buttons Are Reshaping Ecommerce.

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A Simpler Approach to Brand Management

Brandfolder

In the first post of our [Discussing Modern DAM series]([link] we’re taking a deeper dive into brand management – something at [Brandfolder]([link] we think should always be simple and straightforward.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Will Your Instagram Strategy Suffer from the Network’s Dipping Popularity?

Content Standard

The ebb and flow of social media popularity is one of ever-present interests to marketers and users alike. While Facebook, in many respects, remains king, other social media sites remain embroiled in struggles determined by monthly user counts and engagement rates. Since announcing that the networks was officially bigger than Twitter at the end of last year, nailing down an effective Instagram strategy has been of growing interest to marketers.

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What Should Your Content Strategy Look Like? Let’s Go to the Zoo

Sales Engine

I live in St Louis which is home to one of the best zoos in the country. (If you ever get to St Louis, definitely go to Forest Park and the zoo… it’s free, and it’s pretty awesome!) Coincidentally, I think the zoo lays out a great roadmap for content marketers. The zoo builds all kinds of attractions for all ages and all interests. Personally, I love the big cats in the “Red Rocks” section.

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Freelance Writing: How to Develop a Long-Term Relationship

Content Standard

I recently wrote an article for the Content Standard about the importance of nurturing freelancer writers , and readers took notice. Both freelancers on Twitter and my clients who I sent the piece to recognized how crucial it was to create long-term value for both parties, talking about freelance writing as a point of pride. One thing that rings true from these recent conversations is that creating a symbiotic relationship with freelancers is one of the keys to content marketing success.

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10 Easy-to-Use Tools for Creating Animated Images and Videos

Hubspot

Even if you're already on the visual content bandwagon, it can be a struggle to actually start creating it -- especially when you're trying to communicate complex, detailed, and abstract topics. So what's a marketer to do? One option that often gets overlooked is animated images or videos. They're great because they explain a point in the matter of seconds.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.