by Jesse Noyes | Tweet this This article comes courtesy of Joe Cordo , Chief Marketing Officer at Extraprise , an Eloqua partner and lead generation services firm. There are tons of articles, posts, even graphics about lead nurturing out there. There all kinds of campaigns and terms to learn: “drip”, “trigger”, “dynamic.”. Nurturing is a critical way to keep prospects engaged and headed down the path to purchase. But what if you’re new to the practice and just want some help to get started. Here are six strategies to review before you launch into lead nurturing. Repurpose Existing Content. MORE >>

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Almost a century after John Wanamaker spoke those words, most online marketers can still feel his pain. The irony is, today, marketers have the technology they need to “close the loop” between marketing and revenue, but few are actually taking advantage of it. Closed-loop marketing is marketing that relies on data and insights from closed-loop reporting. To many, setting up closed-loop reporting has remained too hard and confusing to implement. Let’s find out! News & Notes MORE >>

Corporations spend a lot of money on brand identity efforts – logos, corporate guidelines, etc. They want a professional corporate image that projects their brand promise to potential investors and customers. But their brand identity often falls flat when it comes to the corporate website. Everyone knows the importance of a first impression, which is [.]. Branding Interactive Web-centric marketing B2B Marketing brand website MORE >>

I’ve had the pleasure of watching Bob Wright conduct messaging workshops with clients, and there is no-one better in my view at helping companies hone their message and strategy. Bob has worked with more than 100 technology companies during his career, and is currently Managing Director at Firebrick Consulting , a firm devoted to helping technology companies drive revenue growth. In a recent conversation, I asked him to share some of his thoughts on the topic. HS) Why is it a mistake to treat CIOs as one homogeneous group? HS) How has the role of the CIO changed? HS) Thanks Bob! MORE >>

Friday the 13th is upon us! The only bad luck we see this week is if you don't catch these great posts we've found across the blogosphere. Enjoy -- and have a great weekend! Meet Generation C: The Connected Customer by @BrianSolis. Eye-opening overview of statistics on the next generation of consumers. This will undoubtedly have repercussions in all areas of business and marketing. How PowerPoint + YouTube = Great Content Marketing by @brencournoyer. Excellent idea on how to turn all those PowerPoints you have lying around into YouTube gold. You’re certain to be inspired MORE >>