Contrary to rumor, email is not dead. Nor is it dying in the wake of social media's rise in popularity. According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Because email is alive and kicking, email marketing is still an incredibly important channel for most businesses. But while email is here to stay, it is also rapidly evolving. The way email is consumed and delivered is not what is used to be, and that means marketers must adapt to meet the demands of finicky subscribers and internet service providers. Email Performance Trends. MORE >>

In today’s day and age of Business-to-Business digital demand generation, it takes more than just one or two weapons to get the job done. Successful demand generation includes a broad range of tactics. Some marketing tactics are designed primarily to build brand awareness or brand loyalty. However, no business-to-business marketing tactics are more important than those designed to generate sales qualified leads. The problem, however, is many companies don’t have enough tactics/weapons to fill their war chest and drive the new business their company so badly needs. What’s In a Good War Chest? MORE >>

It's pretty easy to find marketing applications for Twitter, but what about sales applications for the little blue bird? Are there any? Besides the fluffy and non-specific things like, "engage with leads" that we hear about all the time? Actually, yes -- Twitter can be a very powerful nurturing tool for a sales organization. And we thought there should be a fluff-free process people could implement to use Twitter to connect with prospects at a higher rate. Step 1: Discover Who Your Prospects Are. This information automatically appears on the each contact record. likely isn't. MORE >>

In B2B marketing, and particularly in enterprise technology marketing, publishers lean heavily on email lists for lead generation programs, including whitepaper and webcast promotions. B2B email lists also still command high rental rates ($300+ CPMs are very common). Both directly or indirectly, email continues to be an important vehicle for B2B publishers. But when you rent an email list, purchase an ad in an email newsletter or run a lead generation program with a publisher, do you know how much the publisher has used (or abused) their email list? Have serial non-responders been removed? MORE >>

Merry Christmas:  Find a Cause. During most of my keynote programs  I discuss my three rules to Create a Gourmet Life , in most of my client engagements I also discuss the elements for creating a culture of high performance. In both situations I like to reinforce that there is a need to align the soul of your team to goals of the organization. This emotional bond of focusing on the soul is critical for creating an environment that drives success. Certainly building emotion is a major objective in leadership, having it and creating it must be a focus for all leaders. The outcome? And THEN some. MORE >>