Fri.Dec 14, 2012

Trending Sources

How Much Of My Demand Generation Budget Should I Be Spending On Lead Nurturing?

The Point

It’s that time of year again, and marketers’ thoughts turn to budgeting for the next 12 months. One of the most frequent questions we’re hearing from clients during this planning season pertains to the balance between pure lead generation on the one hand, and lead nurturing on the other. What then is the ideal mix between net new lead generation and the cultivation of existing leads? In short: no.

10 of the Best B2B Internet Marketing Infographics of 2012

KoMarketing Associates

This year, there has been a tremendous amount of visual information presented on internet marketing, SEO, and B2B-related marketing initiatives. As 2012 winds down, here are 10 of our favorite internet marketing infographics related to the B2B sector. Do you have a favorite that we’ve missed? We would love to hear more via comments below. Hope you enjoy! Is SEO Dead? Is SEO Dead?

The Social Business Shift [Infographic]

It's All About Revenue

by Jesse Noyes | Tweet this What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part. But what social business is truly about a “shift”, a move from enterprises attempting insulate itself from disruption and instead greeting it warmly. It’s not meant to be exhaustive.

B2B Email Lists: How Publishers Use (or Abuse) Your Email

Digital B2B Marketing

In B2B marketing, and particularly in enterprise technology marketing, publishers lean heavily on email lists for lead generation programs, including whitepaper and webcast promotions. B2B email lists also still command high rental rates ($300+ CPMs are very common). Both directly or indirectly, email continues to be an important vehicle for B2B publishers. Have serial non-responders been removed?

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

More Trending

Accountants are Cool (No, Really!).Show the World with Video Marketing


Everyone thinks CPA's are totally boring, right? Well, there's no reason people have to have that impression! Just recently, I was searching YouTube for some interesting samples of how accounting firms have integrated video marketing into their marketing strategy. As expected, I found plenty of really bad and boring examples out there. even fun…videos from CPA firms. Watch it.

CPA 50

How Sales Can Use Twitter to Connect With More Prospects


It's pretty easy to find marketing applications for Twitter, but what about sales applications for the little blue bird? Are there any? Besides the fluffy and non-specific things like, "engage with leads" that we hear about all the time? Actually, yes -- Twitter can be a very powerful nurturing tool for a sales organization. Step 1: Discover Who Your Prospects Are. likely isn't.

8 Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013

WindMill Networking

Pin It How will you showcase your professional brand using the new LinkedIn profile? Unless you’ve been living under a rock for the last few months, you’ve probably noticed a LOT of new changes coming out of LinkedIn. While not everything has changed, here are the key areas in which you should focus your efforts to get your profile up to speed: 1.) Make Your Profile More Discoverable.

Are you ahead of your social media customers?


Photo credit: paparutzi. I learned quite some ago to stop apologizing for my approach to this time of year. I celebrate Christmas because I am a Christian. If I offend you by saying “Merry Christmas!” ” that’s on you, not me. Well, I need to give you a quick back story. Bear with me because this will lead to an observation or two about social media. So what went so wrong?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Sales Prospecting Perspective Weekly Recap- Week of December 10, 2012

Sales Prospecting Perspectives

The Holidays are fast approaching and most organizations are beginning (or should have already begun) to plan for 2013. Keeping that in mind, I wanted to share a post from a great source, OpenView Partners , discussing compensation for inside sales or lead generation teams. I have shared a few posts from this site and highly recommend the RSS feed. Devon McDonald wrote the post I wanted to share entitled Variable Compensation for Lead Generation Reps: Consistency and Frequency are Key. I don't want to give it all away, so I suggest giving it a quick read. Now, on to this week's recap.

6 Twitter Contest Ideas Worth Exploring

WindMill Networking

Pin It Twitter contests help you spread the love – and reach important marketing objectives. A Twitter contest is a great way to increase engagement, increase followers as well as increase product awareness. How many times have you seen businesses organizing a “RT to win” or a “Follow to win” contest? Below are examples of different contests ideas that could be worth trying out: 1. Pin It.

4 Tips to Succeed With Marketing Automation

Modern B2B Marketing

by Theresa Vu Last month Jon Miller wrote a detailed blog post on why you need a marketing automation platform , especially if you already have a CRM system. I’m assuming that you all have gone out, selected a platform, and you’re on your way to better marketing with marketing automation! Comprehensive On-Boarding and Enablement. Let’s face it, with all new software there will be a learning curve.

B2B 15

Humor Me! Lighten Up Your B2B Marketing and Get Results

Crimson Marketing

In today’s world of information overload how do you stand out in the crowd? Humor is a powerful way to make that initial connection and a great way to deliver results. Let’s face it, introducing humor in your B2B marketing mix can be a bit scary and feel risky. We found this recent Social Media Today article with some helpful ‘digestable’ ways to think about diving in.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Week in Review: December 14

Savvy B2B Marketing

Can it really be that we only have one more full week of work before the holidays? If you are scrambling to get everything finished before your family celebrations while trying to wrap up year-end items at work, you may have taken a break from the blogosphere. No worries -- we have you covered. Here's the best from the week. Did we miss anything? Let us know in the comments! by @ wittlake.

Should You Staff Your Trade Show Exhibit with Booth Bimbos?

B2B Marketing Traction

My answer to the question is “Yes, but not just because sex sells.” ” There is more science to the story. In my 29 years in sales and marketing, I have worked a lot of trade shows. And I have seen proof of the pudding (so to speak) that sex sells. Well, it may not close the deal , but it sure does attract people into your exhibit space where you can start selling to them.

Don’t Forget The “Marketing” in Content Marketing


Do you know why your content marketing campaign is going to fail? It’s not because you can’t write great content… it’s actually because you don’t know how to promote it. You can learn how to write great content, but if no one reads your content and links to it, there’s no point in putting it out there. People will tell you that it is easy to promote great content through social media sites like Facebook and Twitter, which is true to some extent, but in most cases it isn’t. See, it’s easy to build a Twitter following around sexy topics like Internet marketing, and web design. News & Notes

Merry Christmas: Find a Cause

Your Sales Management Guru

Merry Christmas: Find a Cause. During most of my keynote programs I discuss my three rules to Create a Gourmet Life , in most of my client engagements I also discuss the elements for creating a culture of high performance. In both situations I like to reinforce that there is a need to align the soul of your team to goals of the organization. How can you bring this idea to your organization?

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Tips for getting to know your prospects from David Ogilvy

Sales Intelligence View

Before David Ogilvy became one of the biggest names in advertising, he was a door-to-door salesman for AGA ovens. He created a sales manual to help other salesmen achieve the great results that he did. As you’d expect from a man who later went on to dominate the advertising industry, it contains some incredible tips for salesmen. For Ogilvy, there was no such thing as irrelevant information.

INFOGRAPHIC: Marketing Techniques for the 2012 Holiday Season

Client Bridge

From Hubspot, here's an infographic based on their factbook, "47 Stats for Remarkable Holiday Marketing Campaigns". Top Holiday Marketing Techniques for the 2012 Holiday Season. From: HubSpot Marketing Software. View Original Article