Fri.Dec 14, 2012

Trending Sources

The Social Business Shift [Infographic]

It's All About Revenue

by Jesse Noyes | Tweet this What’s a  social business  all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part. But what social business is truly about a “shift”, a move from enterprises attempting insulate itself from disruption and instead greeting it warmly. It’s not meant to be exhaustive.

10 of the Best B2B Internet Marketing Infographics of 2012

KoMarketing Associates

This year, there has been a tremendous amount of visual information presented on internet marketing, SEO, and B2B-related marketing initiatives. As 2012 winds down, here are 10 of our favorite internet marketing infographics related to the B2B sector. Do you have a favorite that we’ve missed? We would love to hear more via comments below. Hope you enjoy! Is SEO Dead? Is SEO Dead?

How Much Of My Demand Generation Budget Should I Be Spending On Lead Nurturing?

The Point

It’s that time of year again, and marketers’ thoughts turn to budgeting for the next 12 months. One of the most frequent questions we’re hearing from clients during this planning season pertains to the balance between pure lead generation on the one hand, and lead nurturing on the other. What then is the ideal mix between net new lead generation and the cultivation of existing leads? In short: no.

B2B Email Lists: How Publishers Use (or Abuse) Your Email

Digital B2B Marketing

In B2B marketing, and particularly in enterprise technology marketing, publishers lean heavily on email lists for lead generation programs, including whitepaper and webcast promotions. B2B email lists also still command high rental rates ($300+ CPMs are very common). Both directly or indirectly, email continues to be an important vehicle for B2B publishers. Have serial non-responders been removed?

150 Content Marketing Tips

Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more.

The Ultimate List of 2012 Email Marketing Stats

Hubspot

Contrary to rumor, email is not dead. Nor is it dying in the wake of social media's rise in popularity. According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. Because email is alive and kicking, email marketing is still an incredibly important channel for most businesses. But while email is here to stay, it is also rapidly evolving.

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8 Creative Tips to Help You Maximize Your New LinkedIn Personal Profile Page for 2013

WindMill Networking

Pin It How will you showcase your professional brand using the new LinkedIn profile? Considering that LinkedIn profiles are the most viewed pages on LinkedIn, and your profile page really is every professional’s starting place to claim and create their own professional brand, the new user interface for LinkedIn profiles should be viewed as the most significant update to LinkedIn in 2012.

Integrated Digital Marketing: A Six-Step Approach - #MarketingTechMin

Synecore

What are the six components of a successful integrated digital marketing strategy? Chris and Spencer clarify each step of the IDM process, and point out how businesses can use this unique approach to seamlessly connect with new prospects and existing customers. Be sure to tune in every Friday for more discussion of the latest trends in the Marketing Technology Industry. Follow @SyneCoreTech

Are you ahead of your social media customers?

Biznology

Photo credit: paparutzi. learned quite some ago to stop apologizing for my approach to this time of year. celebrate Christmas because I am a Christian. If I offend you by saying “Merry Christmas!” ” that’s on you, not me. Well, I need to give you a quick back story. Bear with me because this will lead to an observation or two about social media. So what went so wrong?

Accountants are Cool (No, Really!).Show the World with Video Marketing

Marketri

Everyone thinks CPA's are totally boring, right? Well, there's no reason people have to have that impression! Just recently, I was searching YouTube for some interesting samples of how accounting firms have integrated video marketing into their marketing strategy. As expected, I found plenty of really bad and boring examples out there. even fun…videos from CPA firms. Watch it.

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How Sales Can Use Twitter to Connect With More Prospects

Hubspot

It's pretty easy to find marketing applications for Twitter, but what about sales applications for the little blue bird? Are there any? Besides the fluffy and non-specific things like, "engage with leads" that we hear about all the time? Actually, yes -- Twitter can be a very powerful nurturing tool for a sales organization. Step 1: Discover Who Your Prospects Are. Be helpful and relevant.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

We surveyed 2016's content marketing leaders on their biggest issues, hurdles, and goals.

6 Twitter Contest Ideas Worth Exploring

WindMill Networking

Pin It Twitter contests help you spread the love – and reach important marketing objectives. Twitter contest is a great way to increase engagement, increase followers as well as increase product awareness. How many times have you seen businesses organizing a “RT to win” or a “Follow to win” contest? Below are examples of different contests ideas that could be worth trying out: 1.  Pin It.

Sales Prospecting Perspective Weekly Recap- Week of December 10, 2012

Sales Prospecting Perspectives

The Holidays are fast approaching and most organizations are beginning (or should have already begun) to plan for 2013. Keeping that in mind, I wanted to share a post from a great source, OpenView Partners , discussing compensation for inside sales or lead generation teams. have shared a few posts from this site and highly recommend the RSS feed. Devon McDonald wrote the post I wanted to share entitled Variable Compensation for Lead Generation Reps: Consistency and Frequency are Key. don't want to give it all away, so I suggest giving it a quick read. Now, on to this week's recap.

Humor Me! Lighten Up Your B2B Marketing and Get Results

Crimson Marketing

In today’s world of information overload how do you stand out in the crowd? Humor is a powerful way to make that initial connection and a great way to deliver results.  Let’s face it, introducing humor in your B2B marketing mix can be a bit scary and feel risky.  We found this recent  Social Media Today article with some helpful ‘digestable’ ways to think about diving in.

4 Tips to Succeed With Marketing Automation

Modern B2B Marketing

by Theresa Vu Last month Jon Miller wrote a detailed blog post on why you need a marketing automation platform , especially if you already have a CRM system. I’m assuming that you all have gone out, selected a platform, and you’re on your way to better marketing with marketing automation! Comprehensive On-Boarding and Enablement. Let’s face it, with all new software there will be a learning curve.

Study: How Much of Your Content Marketing Is Effective?

745 marketers told us how effective their content marketing is. Here's what we learned.

Merry Christmas: Find a Cause

Your Sales Management Guru

Merry Christmas:  Find a Cause. During most of my keynote programs  I discuss my three rules to Create a Gourmet Life , in most of my client engagements I also discuss the elements for creating a culture of high performance. In both situations I like to reinforce that there is a need to align the soul of your team to goals of the organization. How can you bring this idea to your organization?

Don’t Forget The “Marketing” in Content Marketing

Sazbean

Do you know why your content marketing campaign is going to fail? It’s not because you can’t write great content… it’s actually because you don’t know how to promote it. You can learn how to write great content, but if no one reads your content and links to it, there’s no point in putting it out there. People will tell you that it is easy to promote great content through social media sites like Facebook and Twitter, which is true to some extent, but in most cases it isn’t. See, it’s easy to build a Twitter following around sexy topics like Internet marketing, and web design. News & Notes

Week in Review: December 14

Savvy B2B Marketing

Can it really be that we only have one more full week of work before the holidays? If you are scrambling to get everything finished before your family celebrations while trying to wrap up year-end items at work, you may have taken a break from the blogosphere. No worries -- we have you covered. Here's the best from the week. Did we miss anything? Let us know in the comments! by @ wittlake.

Tips for getting to know your prospects from David Ogilvy

Sales Intelligence View

Before David Ogilvy became one of the biggest names in advertising, he was a door-to-door salesman for AGA ovens. He created a sales manual to help other salesmen achieve the great results that he did. As you’d expect from a man who later went on to dominate the advertising industry, it contains some incredible tips for salesmen. For Ogilvy, there was no such thing as irrelevant information.

Content Methodology: A Best Practices Report

If you're concerned that your organization's content marketing isn't as effective as it could be, this report is for you.

Should You Staff Your Trade Show Exhibit with Booth Bimbos?

B2B Marketing Traction

My answer to the question is “Yes, but not just because sex sells.” ” There is more science to the story. In my 29 years in sales and marketing, I have worked a lot of trade shows. And I have seen proof of the pudding (so to speak) that sex sells. Well, it may not close the deal , but it sure does attract people into your exhibit space where you can start selling to them.

Recorded Webinar - Naked Truth About Inbound Marketing

OnPath

The Naked Truth About Inbound Marketing Two Industry Experts Bare All Duration : 29 Minutes Recorded Webinar : [link]. We’ve all heard the hype and promise that inbound marketing is the Holy Grail to lead generation. But is it really? Our numbers say otherwise. 85% of our inbound marketing leads are either too small or not marketing qualified. What inbound marketing results are you getting?

INFOGRAPHIC: Marketing Techniques for the 2012 Holiday Season

Client Bridge

From Hubspot, here's an infographic based on their factbook, "47 Stats for Remarkable Holiday Marketing Campaigns". Top Holiday Marketing Techniques for the 2012 Holiday Season. From: HubSpot Marketing Software. View Original Article