Tony Zambito
FEBRUARY 22, 2012
Image via Wikipedia. This is part 2 of a limited series on why buyer choice modeling is the new view B2B Business must adopt to improve revenue performance and develop long lasting relationships with buyers. . Growth is getting harder and harder to come by. With this comes the realization that some of the embedded thinking about how to reach and market to buyers are not working well.
B2B Marketing Traction
FEBRUARY 22, 2012
It’s no Secret that the Law of Attraction gets us what we want in our personal lives. But does it apply to business-to-business marketing? You bet it does. And social media has a lot to do with it. To be successful on social media platforms and on the Internet in general today means that you have to provide content about the value of your business and services.
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Biznology
FEBRUARY 22, 2012
Image by Getty Images via @daylife. The 2011 holiday shopping season blur, though hectic, was a welcome event for e-commerce sellers and online retailers. Recording increases from 14 percent on Free Shipping Day to 26 percent on Black Friday, online sellers generated sales from $500 million on Thanksgiving to almost $3 billion during the entire week of Christmas.
Ambal's Amusings
FEBRUARY 22, 2012
sandeep. Normal. sandeep. 1. 1. 2012-02-22T06:16:00Z. 2012-02-22T06:17:00Z. 2. 456. 2604. 21. 6. 3054. 12.00. Clean. Clean. false. false. false. false. EN-US. X-NONE. X-NONE. MicrosoftInternetExplorer4. Animoto : An. interesting Video based Content Marketing Tool. About Animoto. Animoto is an interesting content marketing tool for creating video pieces from photos, video clips, and music.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
MLT Creative
FEBRUARY 22, 2012
ELM: The Elaboration Likelihood Model (ELM) suggests that a fundamental key to the art of persuasion lies in a person’s cognitive elaboration on the issue at hand. According to the ELM, personal relevance is an important factor in motivating people to cognitively elaborate on an issue. Thus, finding a message that achieves personal relevance is very important.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
SnapApp
FEBRUARY 22, 2012
The Product team here at SnapApp is constantly soliciting feedback from our prospects and customers about what they want our marketing platform to do for them. We get a lot of varying responses, but there are two we consistently hear time and again: I want to add features to my app that will help me achieve " X" marketing goal. I want to design a really great looking app.but I have no design skills whatsoever.
Hubspot
FEBRUARY 22, 2012
There's one thing that absolutely all excellent inbound marketers have in common. Can you guess what it is? It's that they are all remarkable content creators. That means they create and publish high quality content -- webinars, ebooks, blog posts, case studies, etc. -- and they do it on a consistent basis. But where some inbound marketers start to diverge is in their decision to deploy that content behind a form , or keep it form-free for all the world to see with no exchange of information.
Adobe Experience Cloud Blog
FEBRUARY 22, 2012
by Jon Miller Inbound marketing is a highly effective strategy for companies seeking to reach and connect with prospective buyers, but in isolation it will fail for most companies. Two of the most critical limitations are: It’s hard to target specific audiences with inbound marketing. If you want to reach a specific set of contacts – for example, decision makers at a list of target accounts – then inbound won’t let you do so efficiently.
Hubspot
FEBRUARY 22, 2012
When it comes to the different types of content you can publish on a business blog , there is a world of possibilities. But among all those variations of blog content is a very important one that often gets overlooked. That, my friend, is evergreen content , and every blog could use some. In this article, we'll dive into what evergreen content is (and isn't), why it's so important to the success of a blog, and how you can effectively leverage it for your business.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
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