ANNUITAS

OCTOBER 2, 2014

'What A Difference A Year Makes. The Content Marketing Institute and MarketingProfs just posted their 2015 B2B Content Marketing Benchmarks, Budgets and Trends for North America Survey results. In its fifth year, the survey takes a close look at the content marketing discipline in B2B organizations and how organizations rank themselves. In reading through the study and then comparing this survey to last years, the hard truth is marketers are not getting any better.

Content Marketing 176

Content Marketing Peer-to-peer Advertising Benchmark Case Studies 176

Crimson Marketing

OCTOBER 2, 2014

'To make your B2B lead generation strategy and marketing solutions effective, you need to hone in on the “types of leads that are most likely to convert into paying customers. That means filtering out prospects based on your resources and goals, and narrowing your attack.” When your strategy isn’t well defined, you may go off casting a wide net to capture leads.

Sales Qualified Leads 138

Sales Qualified Leads Inbound Marketing Social Media High Quality Lead 138

Biznology

OCTOBER 2, 2014

'Digital video content is growing in popularity faster than its creators can seemingly accommodate. Consider these stats: 65 percent of consumers are visual learners and the brain processes visual data 60,000 (!!!) times faster than text alone. One minute of video content has the same impact as 1.8 million words, according to Forrester Research. 45.4 percent of internet users watch at least one piece of digital video content per month. 80 percent of consumers who watched a video online in the pa

Video Marketing 134

Video Marketing Stats Internet Marketing Click Rate 134

Convince & Convert

OCTOBER 2, 2014

'Image via BigStockPhoto.com Thanks to sites like Upworthy and Buffer, the content marketing industry is experiencing a sort of renaissance. Not that it wasn’t before, but copywriting is now extremely important. Success is no longer about cramming SEO keywords into posts and littering your site with as much content as possible; it’s about delivering useful, entertaining, and quality content.

Conversion 159

Conversion Copywriting Tips Keywords 159

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Adobe Experience Cloud Blog

OCTOBER 2, 2014

'Author: Hassan Bawab Over the next five years, the mobile marketing boom will generate a stunning $400 billion return, according to a report by the Mobile Marketing Association (MMB). The generous $139 billion return enjoyed by the mobile marketing ecosystem is set to increase at an annual rate of approximately 52%. With the number of global smartphone users hitting two billion this year (and six billion by or before 2020), the MMB study not only demonstrates that mobile marketing is a promisi

Practices 105

Practices SEO Best Practices Mobile Marketing 105

SugarCRM

OCTOBER 2, 2014

'The post The Trade Show Follow Up Process appeared first on Salesfusion.

Trade Show 92

Trade Show Process CRM 92

PureB2B

OCTOBER 2, 2014

In what might be the most epic game of King of the Mountain to date, Facebook has (for the moment) well and truly established itself as the social media hub of this decade. Which is great, for them, but just what exactly does this mean for you and your business? As it turns out, hopefully, quite a lot. Today, the savvy business owner can transform a small, local business page on Facebook into an incredibly powerful megaphone that can create fans, launch brands and see your sales orders soar.

Small Business Marketing 62

Small Business Marketing Promotion Facebook Tips 62

Hubspot

OCTOBER 2, 2014

'There''s a misconception floating around the marketing world that European marketers are 12-18 months behind their North American counterparts in adopting new marketing paradigms. While this may have been true in the past, European marketers have progressed in leaps and bounds over recent years. In fact, the data from our 2014 State of Inbound report shows European marketers are just as advanced at inbound marketing strategies and tactics as North American marketers.

Allocation 52

Allocation Marketing Budget Inbound Marketing Top of Funnel 52

PureB2B

OCTOBER 2, 2014

In what might be the most epic game of King of the Mountain to date, Facebook has (for the moment) well and truly established itself as the social media hub of this decade. Which is great, for them, but just what exactly does this mean for you and your business? As it turns out, hopefully, quite a lot. Today, the savvy business owner can transform a small, local business page on Facebook into an incredibly powerful megaphone that can create fans, launch brands and see your sales orders soar.

Small Business Marketing 62

Small Business Marketing Promotion Facebook Tips 62

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Content Standard

OCTOBER 2, 2014

In my last two posts, I’ve shared nine ways tech enterprises drive business-to-business (B2B) sales by content marketing with influencers and six content amplification tips to level up their results, both of which presented logical paths to revenue creation. In this post, I’ll explore ways to measure return on investment (ROI) for content marketing.

ROI 40

ROI Top of Funnel Enterprise Management Lead Ranking 40

Hubspot

OCTOBER 2, 2014

'We all know that business blogging is one of the core tenets of inbound marketing. It helps drive traffic to your website, convert that traffic into leads, establish authority, and ultimately drive long-term, bottom-line results. With all of those benefits, you''d think executives would be lining up at your cube, laptop in hand, ready to blog. Unfortunately, that''s rarely what happens in real life.

Opinions 55

Opinions Eye-Tracking Custom Publishing Thought Leadership 55

Content Standard

OCTOBER 2, 2014

The world’s biggest brands are increasing their social media budgets and adding staff, reflecting a growing emphasis on social media content. Spredfast surveyed 160 leaders at companies with $1 billion or more in revenue and found that about 70 percent are expanding their social media programs over the next 12 months. A majority reported that their companies are prioritizing social media marketing, and 78 percent of companies place the responsibility of social marketing under a high-level

Social Media 40

Social Media Media Brand Identity Branding 40

Convince & Convert

OCTOBER 2, 2014

'Known for its artistic and unpredictable covers, The New Yorker is generating headlines this week with the debut of its first-ever animated GIF cover on its website and mobile applications. Created by artist and designer Christoph Niemann, the GIF cover was inspired by the beauty of New York City in the rain. While other publishers have experimented with GIFs on their website, this is a first for The New Yorker.

Case Study 155

Case Study Case Studies Social Media Studies 155

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Hubspot

OCTOBER 2, 2014

'My gym is located next to a Walgreens and across the street from a CVS. When I need headache medication, more shampoo, or a pair of scissors, I always plan my trips to the pharmacy after a sweat session. Which pharmacy do you think I go to? You might think that I''d go right next door, as Walgreens sometimes has lower prices and it''s a more convenient location.

Inbound Marketing 60

Inbound Marketing Planning Pricing Price 60