Biznology

AUGUST 9, 2013

'Photo credit: Wikipedia. I’ve been writing pithy columns like these for a long time. And there will always be a place for short-form writing, as well as longer articles and stories, whether it is published on the Internet, on paper or both. But on the Internet, time is money. The basic user interface – touchscreens and mouse-based navigation – means that the user is an impulse away from getting bored with your content and moving on.

Tips 138

Tips Internet Marketing Wikipedia Copywriting 138

Convince & Convert

AUGUST 9, 2013

'Matt Ridings, SideraWorks @techguerilla. Matt Ridings , CEO of SideraWorks , joins the Social Pros Podcast this week to discuss the differences between social media and social business, why internal social culture is important, and how he went from a technologist to a social business consultant. Read on for some of the highlights and tweetable moments, or listen to the full podcast.

Organization 136

Organization Effectiveness Business Skype 136

B2B Marketing Traction

AUGUST 9, 2013

'Recently I watched the movie Moneyball, starring Brad Pitt and Jonah Hill and based on the book by Michael Lewis. I loved it and drew some parallels with B2B marketing. Moneyball tells the story of how Billy Beane, General Manager of the Oakland As, used statistical analysis to beat other teams with much larger recruiting budgets. Baseball decision-making was subjective and flawed and based on outdated statistics such as runs batted in and batting average.

B2B Marketing 106

B2B Marketing B2B Paid Search Agency Advertising Agencies 106

Adobe Experience Cloud Blog

AUGUST 9, 2013

'Author: maneeza Models and emails and forms and posts. What aspects of Marketing Automation matter most? Spreadsheets, fields and dashboards galore. The more behavior, the higher the score. Target-em, nurture-em convert them all. No lead left behind, opp size large or small. A sprinkle of buy-in from the Boss. Just a dash of Jon’s Secret Sauce. All efforts suggest an automation win.

Marketing Automation 105

Marketing Automation Automation Lead Ranking Thought Leadership 105

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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Hinge Marketing

AUGUST 9, 2013

'Search engine optimization (SEO) and link building services have bad reputations associated with them. Many people assume SEO means you are actively trying to trick search engines. But when done correctly, SEO and link building will increase a website’s authority and traffic over time. Link building used to be a simple process. All you had to do was build (or buy) a group of links to your website, use some relevant keywords in the link text, and, Presto!

High Quality Lead 61

High Quality Lead Link Building Buy Ad Building 61

Vidyard

AUGUST 9, 2013

It may be a famous big red bike, but this Wednesday it was covered in Vidyard Green as the team took to the street to support the Heart & Stroke Foundation. Asked to partner up by our buddies over at Enflick , our team was thrilled to join the initiative to get involved with the community and participate with a terrific charity celebrating its 20th anniversary.

Communities 50

Communities Research Organization Personalization 50

SnapApp

AUGUST 9, 2013

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ————————————————————————————————————.

Click Rate 48

Click Rate Facebook Interactive Marketing Promotion 48

Hubspot

AUGUST 9, 2013

'As a marketer, email marketing should be one of your favorite tools. Not only is sending emails a great way to communicate with your audience and keep your list warm, but email marketing can (and should!) also be used as a channel for generating leads. But in order to convert more leads from your email marketing, you have to first get your readers to open your emails, and click through on them.

Email Marketing 58

Email Marketing Optimization Clickthrough Click Rate 58

Hubspot

AUGUST 9, 2013

'#INBOUND13 is just around the corner, so whether you bought your ticket six months ago or are still deciding whether or not to pull the trigger, here are 10 things you might not already know about INBOUND. Get excited. And if you haven''t already, get your tickets. (Today''s the last day of The Final Countdown sale.). See you at INBOUND! 1) After the Final Rose.

Viral Marketing 57

Viral Marketing Conference Inbound Marketing Forrester 57

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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