Influitive
MARCH 29, 2017
Quick! What comes to mind when you hear the phrase “online community?” Facebook? LinkedIn? Your company’s support forum? The definition of online community varies depending on who you talk to. Joanne Jacobs, a digital strategist who spoke at a live online session at a past Community Manager Appreciation Day (CMAD), says “Communities are not just.
Marketing Insider Group
MARCH 29, 2017
There are a lot of SMBs looking for ways to diversify their content marketing strategies. And while many of these businesses look to new subject matter or ways of presentation, some often overlook one of the most fundamental and engaging strategies: localized content marketing. Localized content marketing is simply directing your efforts toward your local […].
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Customer Experience Matrix
MARCH 29, 2017
Like many people in the marketing technology industry, I was tickled in 2011 when Gartner predicted that CMOs would soon have bigger tech budgets than CIOs , and even more tickled when Gartner said in 2016 that it had happened. But my recent pondering of the relationship of marketing and IT departments had me rethinking the question. On an anecdotal level, I’ve never seen or heard of a company where the marketing technology group was anywhere near the size of the IT department.
ViewPoint
MARCH 29, 2017
There is no such thing as a good list. I am sure that my opinion about lists makes purveyors of lists unhappy, but it is the truth. For the most part, lists suck. There are reasons: Chief among the reasons is that lists are incredibly expensive to keep clean. People change jobs, big guys buy little guys. Big guys buy big guys. Big and little guys shut down.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Marketing Insider Group
MARCH 29, 2017
Whether it’s content production, distribution, measurement, some form of strategic guidance, or a combination of it all, it seems that there is always a new marketing tool that promises to solve your current and ongoing marketing challenges. It can be tempting to add new tools to your marketing process or blame any current marketing deficiencies […].
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
The Point
MARCH 29, 2017
Earlier this year, I talked to a CMO at a B2B tech company whose sales counterpart was lobbying strongly for the company to adopt Account-Based Marketing (ABM) as part of their demand generation strategy. The reason? Though the marketing team was doing a great job generating raw inquiries at the top of the funnel, the sales reps weren’t receiving the number of “sales ready” leads they needed to hit their pipeline targets.
Kapost
MARCH 29, 2017
It’s an understatement to say B2B marketing is tough. Not only do you need to deliver the right message to the right audience at the right moments in their buying journey, but you also need to nurture each individual prospect through a personalized, guided buyer journey. That’s why your content marketing campaigns need to be functional and efficient.
Hubspot
MARCH 29, 2017
Manufacturers have the chance to reach a wide audience, improve their sales, and increase their revenue with the help of inbound marketing and automation. While older marketing techniques such as cold calling, print ads, and trade shows remain effective to a degree, supplementing these strategies with effective online marketing can help you get better results.
Hinge Marketing
MARCH 29, 2017
This video is the second in a five-part series about how to develop thought leadership insights. This video dives into how conducting original research can strengthen your thought leadership insights. Video Transcription. Hi, I’m Lee Frederiksen and I want to talk to you about how to develop thought leadership insights – those kinds of insights that help you become a thought leader.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
LeadSquared
MARCH 29, 2017
Communicate clearly. After getting attention, the next step is to hold it, long enough to persuade your audience into taking an action. Keeping the audience interested is probably more difficult than attracting them. Arguably, it is the function of copywriting, but what if the viewers can’t read what you have to say, even when they want to. For example – sometimes we see a fantastic email subject line in our inbox, but when we open it, the design is so bad that it loses all its credibility
Aberdeen
MARCH 29, 2017
Last month, Aberdeen’s Andrew Moravick published a post entitled, “ Debunking Marketing Buzz: ‘Account-Based Everything.” In that post, he made an explicit reference to Engagio’s use of the phrase. Engagio’s founder and CEO, Jon Miller , left a lengthy comment responding to Andrew’s post which I reprint here in its entirety (Full disclosure: I added some links and made some minor edits for readability – Matt).
Matchcraft
MARCH 29, 2017
There’s no doubt about it: Google is the de facto Search King. We’re not going to argue with you on that one; it’s a widely known and accepted fact that Google owns most of the market share when it comes to search. Okay, now that we’ve cleared that up…remember that old saying about putting your eggs all in one basket? Despite Google’s ubiquitous nature , it still doesn’t completely own search.
distribion
MARCH 29, 2017
Transform negative social media feedback to positive relationships. How you respond to negative customer feedback online is key — don’t blow it! As far as hobbies go, I’m a bit of a makeup geek. I have a blog about makeup, I watch YouTube tutorials on how to apply it, and I spend a ridiculous amount of money on it. I also subscribe to monthly makeup box, BoxyCharm.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Biznology
MARCH 29, 2017
Whether your website is a main channel for prospect acquisition and conversion or serves as a secondary sales tool, it’s vital that it’s conceived and organized to maximize its marketing effectiveness. Here are a few marks your site should absolutely be hitting. Keep navigation simple. If your site’s main navigation–or the sub-menus within sections–require even a moment’s thought for site visitors to understand, you’re going to lose their attention and, ultimately, their eyeballs.
Marketing Insider Group
MARCH 29, 2017
Facing the truth isn’t easy. But you have to do when it comes to your content marketing strategy. If not, you risk slowing down your website traffic, losing the interest of your leads, and possibly earning less sales for your business. It’s time to own your reality and do something about it. Check out the infographic […]. The post 5 Painful Truths Damaging Your Content Marketing Strategy appeared first on Marketing Insider Group.
Content Standard
MARCH 29, 2017
Somewhere in the depths of a B2B corporation, there’s a bright social media marketing specialist fresh out of college who’s working to bring the company up to date with modern social media practice. But despite some sales wins on LinkedIn and a rapidly growing following on Facebook and Twitter, he can’t seem to figure out why there doesn’t seem to be any interest—or even understanding—of his work coming from team leadership.
Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service
Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.
Contently
MARCH 29, 2017
In the six years since Contently was founded, we’ve seen some major transformations. Facebook took over the internet, our CCO changed hairstyles every few months, and—most importantly—our clients reached new levels of content marketing sophistication. As we’ve grown as a company, so has the ability of our clients to tell meaningful stories.
Sprout Social
MARCH 29, 2017
Since the launch of Instagram Stories in mid–2016, Snapchat and Instagram have been competing at break-neck speeds to release hot new features and keep customers on their own platform. Within the last year, we’ve seen Snapchat invest in their editing and camera filters. To compete, Instagram added Stories, stickers and Live streaming. As Instagram’s features become eerily similar to Snapchat, it becomes even more confusing for marketers to determine which platform to target.
chiefmartech
MARCH 29, 2017
The following is a follow-up guest post by Jeremy Epstein , CEO of Never Stop Marketing , to his previous articles on blockchain marketing , blockchain brand promises , blockchain brand “logos,” and blockchains as brand equity. Jeremy currently works with several of the leading companies in the blockchain and decentralization space. DON’T MISS A CHANCE TO HEAR JEREMY SPEAK.
Sprout Social
MARCH 29, 2017
Small agencies are not immune to big challenges. They often don’t have a well-known name to rely on to back their reputation, nor large budgets or a team with diverse skillsets. Professionals on small agency teams, or solopreneurs need to be savvy, have a reliable toolset and stay in tuned with what the market wants. Not only do they need to be good at marketing, but often they are managing new business, operations, HR and more.
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
LeadSquared
MARCH 29, 2017
The driving force. What if a customer sees an attractive hoarding, enters the restaurant, checks the menu, but doesn’t order food? Or sees a great movie trailer, reads all the good reviews but still isn’t motivated enough to watch it. You need a force that drives the user to take that final action – of ordering the food or booking that movie ticket.
Sharpspring
MARCH 29, 2017
Complete and total automation seems to be the direction in which digital marketing is headed. Email automation has become something that’s completely natural – as we can’t imagine writing unique emails to each client every single day – and we keep data on all of our users in automated CRM systems. Studies show that 34% of marketers claim to use almost all of the automation techniques available to them, while only 18% claim they prefer “manual” work.
Hubspot
MARCH 29, 2017
There's a reason most children's books are filled with pictures. Sure, the pictures help parents keep their children still and quiet for the few minutes they're reading to them. And that's largely because visuals are engaging and help explain complicated concepts better than text alone. Whether you're reading The Very Hungry Caterpillar or a blog post, the lesson remains the same.
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