Buzz Marketing for Technology

OCTOBER 25, 2013

'Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. As more and more marketers are discovering, it’s impossible to think about any digital or e-commerce strategy without acknowledging the critical importance of the overall Hispanic population on today’s electronic marketplace. According to the U.S. Census Bureau , nearly 17 percent of the U.S. population identify themselves as Hispanic or Latino, comprising more than 53.4 million, or nearly one in

Mobile Advertising 183

Mobile Advertising Advertising Agencies Mobile Marketing CMO 183

KoMarketing Associates

OCTOBER 25, 2013

'Link apples just waiting to be picked! Link building campaigns are the #1 cause for search marketer balding in the U.S . Ok maybe not, but they do require time, patience, and persistence to be effective. B2B marketers enjoy link building campaigns not only because of the referral traffic and positive brand awareness generated, but also the ultimate gratification which accompanies acquiring a spectacular link.

Link Building 181

Link Building Ad Building B2B Trade Show 181

Biznology

OCTOBER 25, 2013

'Winston Churchill is often quoted as saying, “You make a living by what you get; you make a life by what you give.” It’s a profound message that speaks across national boundaries and has a universal appeal. It’s also inaccurate. Churchill never actually said it but my guess is that the people who share it do so without first doing a fact check. It’s probably a harmless error.

Viral Marketing 122

Viral Marketing Social Media Marketing Management Internet Marketing 122

Crimson Marketing

OCTOBER 25, 2013

'This sounds sanitary… #BADMarketing. Images: Courtesy of AdWeek. The post #BADMarketing presented by Crimson Marketing appeared first on Crimson Marketing.

Marketing 122

Marketing 122

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Convince & Convert

OCTOBER 25, 2013

'Unless you’ve been off-planet, you’ve probably already seen, heard, felt, tasted and/or smelled more than one piece of content concerning Jay Baer’s new book Youtility: Why Smart Marketing is About Help, Not Hype (what, you missed the delicious Jay Baer Claws, available as a PDF you can output on that new 3D-printer oven?). In fact, Jay himself did a masterful job of throwing the curtain back on his own command content performance, in the wonderfully transparent eBook, “How I Wrote and Market

Paid Search Agency 131

Paid Search Agency Copywriting Act-On Banners 131

Hubspot

OCTOBER 25, 2013

'Stock photos get a lot of hate. Most of time, the annoyance makes sense. Stock photos get super expensive if you’re going to use them everywhere; there are lots of weird and creepy photos that leave you wondering who the heck took them – or would want to use them; and then when you see them thrown in randomly in someone’s blog post or website, you cringe a little inside.

Work Management 58

Work Management Marketing Management Budget Programs Inbound Marketing 58

LeadSquared

OCTOBER 25, 2013

Newsletter Marketing, may be old-school in the age of social media marketing but it is still one of the most dependable marketing tools available. It is very cost effective and most importantly, reliable. In this post we will discuss 6 newsletter marketing tips. Alternatively, if you want more information on newsletter marketing tips, check out the webinar on ‘Newsletter Marketing Best Practices’ here.

Newsletter 52

Newsletter Marketing Budget Tips Ideal Customer Profiles 52

Hubspot

OCTOBER 25, 2013

'A few weeks ago, people got all in a tizzy when Instagram announced that it was introducing ads soon. Not today, not tomorrow, but soon. People were up in arms that Instagram, once a hipster''s paradise for creating overly saturated photos, was going to the dark side. Well folks, it looks like soon is here. Get ready for the tizzy to go into overdrive.

Paid Search Agency 57

Paid Search Agency Ads Advertising Agencies Facebook 57

SnapApp

OCTOBER 25, 2013

Here at SnapApp, we love seeing the amazing, creative content that our customers build using SnapApp. From photo contests and bracket competitions to giveaways and sweepstakes, the SnapApps our customers build everyday continue to amaze us. Each week, our account managers will introduce you to one of the SnapApps we can’t stop talking about around the office. ——————————————————————————————————.

Conference 48

Conference Sales Qualified Leads Marketo High Quality Lead 48

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Hubspot

OCTOBER 25, 2013

'Yesterday, Google announced a new program, “ Giving Through Glass ,” that will have five nonprofits use its exclusive Google Glass product to promote transparency and offer insight into the organizations'' everyday work -- an intriguing project that could offer a guide for other nonprofits out there. The World Wildlife Fund , Samasource , GiveDirectly , DoSomething!

Organization 54

Organization Google Transparency Video Marketing 54

Adobe Experience Cloud Blog

OCTOBER 25, 2013

'Author: DJ Waldow “So I’ll pick you up at 7?” If you received an email with that subject line, would you open it? What if it was from your significant other? Your best friend? Another family member? What if it was from Jim Williams? You might be asking, “Jim who ?” Heidi Bullock , the Director of Demand Generation here at Marketo, opened it.

Email Campaigns 105

Email Campaigns Campaigns Thought Leadership Marketo 105

LEADership

OCTOBER 25, 2013

'Big data. Do you know what this is? Sure, it sounds like a new fast-food meal, but it’s actually a term that 63% of business executives are unaware of – and maybe you happen to be one of them. Simply put, big data describes figures that are so complicated, conventional database management tools can’t even comprehend it. Big data is limitless. From purchases and mobile phone records, to digital and social media, sensors and online sharing, big data helps us make decisions, monitor cases and even

Forecasting 70

Forecasting Mobile Marketing Stats Analytics 70

Integrated B2B

OCTOBER 25, 2013

'Youtube released this great video a while back announcing its users now upload 60 hours of footage per minute and watch more than 4bn videos each day. With this much content being uploaded constantly, one could be forgiven for assuming that none of it gets watched, but it has been revealed that individual videos on Youtube are viewed on average 300-400 times.

Youtube 43

Youtube Video Marketing Content Marketing Content 43

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Social Media

Hubspot

OCTOBER 25, 2013

'If you''re a marketer who hacks away at design to get your content out the door like I do, this is a post for you. The one aspect of designing that has always been a pain for many marketing pros is matching their design work with the same colors used in their branding. You can download a free template for designing -- such as our infographic templates in PowerPoint -- but unless you can alter the color palette to align with your brand, your content won''t match your overall presence.

Brand Identity 54

Brand Identity Branding Tips Template 54