Thu.Oct 08, 2015

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The Future of B2B Marketing: Predictions from #FutureM15 Speakers

KoMarketing Associates

This year marked the 6 th annual FutureM conference, bringing marketing and technology professionals together to envision, discuss and plan for the future of marketing. FutureM attendees gathered from 21 states, 3 countries and 38 different industries. TODAY: 8:30AM #FutureM15 hosted by @HynesBeacon @FutureMBoston [link] pic.twitter.com/wxb1IfFodp. — BostonTweetUp (@BostonTweetUp) October 6, 2015.

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Why Demand Generation Should Be Perpetual

ANNUITAS

This is the second year that ANNUITAS has conducted its Enterprise B2B Demand Generation Survey with the goal of gaining better insights into the approach that enterprise organizations take to demand generation. There was a lot of information to be reviewed from the responses, but once again, what aspect stood out was the tactical approach that marketers are taking to demand generation.

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Please Don’t Let Your Sales Reps Nurture Leads

The Point

Bear with me as I relate a quick story about lead nurturing: A few months back I became a sales lead. I sent an email to a marketing technology firm, one with whom I was vaguely familiar, about a client campaign for which I thought their technology might be useful. I talked to an account executive, got pricing, and told her I’d be in touch. Unfortunately the budget for the campaign got cancelled, so I emailed the rep, told her the bad news, and that I would continue to keep her company and produ

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A Brief History of Business Blogging (And How to Make It Profitable)

Writing on the Web

How do you make money from business blogging? This is a question I was recently asked by a friend. It seems like a straightforward question, but the answer is complex. Most blogs aren’t profitable, but people devote a great deal of time and energy to them. There must be a good reason, no? You need to understand how to use business blogging to suit your business goals.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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What Wikipedia’s Google Ranking Means for Your Business

Convince & Convert

Image via BigStockPhoto.com. Let’s face it: Google loves Wikipedia. It seems like we see a Wikipedia result in nearly every search result page (a.k.a. “SERP”). However, Similarweb recently produced data indicating that Wikipedia traffic from Google had dropped significantly. This led me to ask many questions, and I set out to answer them.

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Improving Your B2B Social Media Strategy With Data

Hinge Marketing

Even if you are well aware of how important a strong social media strategy is to your online marketing campaigns , it may not always feel like the quality of your results are matching your efforts. This can make the hours you spend each week on social media marketing even more difficult to justify—especially to higher-ups in your company who may not be as confident in the value of a strong social media presence.

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Integrating marketing technologies? That’s the easy part

chiefmartech

Is the “integration” challenge of marketing technology really our top obstacle? There are two studies that I’ve come across in the past couple of weeks that have caused me to wonder if integration has become a bit of a red herring for marketers who are wrestling with the much more hairy, vicious, pointy-toothed beast of digital transformation.

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Lead Nurturing Drip Campaigns Need Splash

MLT Creative

The marketing phrase "drip campaign" sounds so weak and wimpy. Unfortunately, it's often an accurate description. We've all been on the receiving end of what seems like a non-stop series of marketing emails from someone trying to tell or sell us something. As part of an Inbound Marketing methodology, digital drip campaigns are initiated by a website visitor that converts on an offer for content.

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SEO Isn’t Mystical

SugarCRM

What you need to know to break through the SEO jargon. With terms like “white hat” and “black hat,” it’s easy to see why SEO has gotten a rap as some type of internet sorcery that only the highly trained can master. But once you take a closer look, SEO isn’t actually as difficult as it seems at first glance. Keep Your “SEO Dictionary” Handy. The first step to breaking down the mystery that often shrouds SEO is to understand the terms.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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3 Ways to Increase Messaging Clarity and Reach By Engaging a Professional Writer

Hinge Marketing

One of the biggest struggles for professional services firms when trying to connect with buyers is learning to speak the same language. Yet, the more we learn about how buyers think , the more we become aware of the perception gaps that plague professional services firms. These perception gaps often reveal themselves via missed and lost opportunities.

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Why Marketing Automation Isn’t Going Away and Will Continue Expanding Well Into the Future

Lead Liaison

According to recent reports, marketing automation is not going away anytime soon. In fact, it is poised to continue growing bigger well into the future. The key to expanding usage; however, appears to be marketers becoming more comfortable with the concept of marketing automation. A study conducted by Ascend2 found that less than 25 percent of marketing professionals around the world used marketing automation on an extensive basis last year.

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5 Ways To Avoid Missed Opportunities

xiQ

Roman philosopher Seneca said, “Luck is what happens when preparation meets opportunity.” Most people today agree that luck has little to do with it. The harder you work, the saying goes, the luckier you get. In fact, many sales leaders have adopted Seneca’s quote and replaced the word “luck” with “success.”. The difference is subtle, but the meaning is vastly changed.

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The Great Big List of Infographic Ideas [Infographic]

Hubspot

You soak up blog posts, videos, photos, audio programs … the list goes on. This essential mix of media prompts us to perpetually upgrade the bandwidth of our digital media subscription plans. We consume more media. We share more. We make more. But this phenomenon’s not new. However, infographics are a different beast. It’s like some sort of universal big bang went down where our devices and attention spans got small and we started to skim content a lot more.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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5 Ways To Avoid Missed Opportunities

xiQ

Roman philosopher Seneca said, “Luck is what happens when preparation meets opportunity.” Most people today agree that luck has little to do with it. The harder you work, the saying goes, the luckier you get. In fact, many sales leaders have adopted Seneca’s quote and replaced the word “luck” with “success.” The difference is subtle, but the meaning is vastly changed.

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How to Work With a Developer: 6 Tips for Improving Your Relationship

Hubspot

You did it. You just hired your first developer. or maybe it was your 100th. Either way, you're growing your company and that's exciting. But before you start putting work on their plate, you should know that developers are a special breed of people. (I am one, so I can totally say that.) They speak a different language than marketers, making effective communication a bit of a challenge.

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Why JotForm is the Swiss Army Knife of Forms

JotForm

When people ask me what JotForm is, I sometimes find myself fumbling for a good answer. Do I tell them what JotForm really is? It’s an online form builder. That means little to most people. Who in the world needs a form builder? Do I share what it’s similar to? JotForm is like Google Forms, but come.

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10 Essential Email Subject Line Lessons (Straight From My Inbox)

Hubspot

The email inbox is a mysterious place. It’s given a private address and gets hidden behind lock and key. Only a lucky few businesses gain access to it, but once they do -- it’s every brand for itself. The average consumer subscribes and receives emails from approximately 9 different brands and when your message finally lands in a lead’s inbox, each and every one of them becomes competition.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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Top 5 Questions B2B Marketers Ask About Account-Based Marketing

Leadspace

Today I participated in my first-ever Twitter chat, hosted by Terminus. I discussed account-based marketing (ABM) with 27 other participants, who ranged from front-line B2B demand gen professionals and marketers like myself all the way to CMOs. So exciting to talk to such a well-versed bunch! Terminus presented questions to the group, and more questions arose organically, running the gamut from whether ABM changes marketing’s relationship to sales (@PamHege), and how to properly attribute market

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How Can Publishers Reach and Engage Millennials?

Hubspot

Once a minority in the ‘real world’ population, millennials are the global economy’s new powerhouse. Researchers at Barkley calculate that millennials control $200 billion of direct purchasing power , and the U.S. Census Bureau estimates that they are the largest demographic group in history. Publishers have no choice but to reach these young adults, but often struggle to implement a successful strategy.

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Tips for Crafting the Perfect Sales Pitch

GreenRope

Tips for Crafting the Perfect Sales Pitch. As a business person, you know that being able to pitch sales is necessary. But if you're thinking of selling as the old, pushy style of door-to-door salesmen, you've got it all backwards. The world of sales has dramatically changed since mobile devices and the Internet have risen to prominence, and that old style of sales isn't necessary, or even preferred anymore.

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5 Tips to Punch Up Your Product Descriptions

Hubspot

Pictures of products are great for showing customers what they’re considering giving you hard-earned money for. Still, a picture can’t tell the whole story. Sometimes only words can do that. If you’re skating by with minimal product descriptions, you may be earning minimal profits. Here are a few hints to help you boost your bottom line. Consider Your Buyers.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Tips for Crafting the Perfect Sales Pitch

GreenRope

Tips for Crafting the Perfect Sales Pitch. As a business person, you know that being able to pitch sales is necessary. But if you're thinking of selling as the old, pushy style of door-to-door salesmen, you've got it all backwards. The world of sales has dramatically changed since mobile devices and the Internet have risen to prominence, and that old style of sales isn't necessary, or even preferred anymore.

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Google Drive Went Down: Our 10 Favorite Twitter Reactions

Brandfolder

This Friday afternoon, working folks claimed the Internet broke. Or, at least it felt like it. If you don’t know what I’m referring to, __Google Drive went down.__ This means.

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Tips for Crafting the Perfect Sales Pitch

GreenRope

Tips for Crafting the Perfect Sales Pitch. As a business person, you know that being able to pitch sales is necessary. But if you're thinking of selling as the old, pushy style of door-to-door salesmen, you've got it all backwards. The world of sales has dramatically changed since mobile devices and the Internet have risen to prominence, and that old style of sales isn't necessary, or even preferred anymore.

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How to Translate Customer Action into a Content Strategy

Content Standard

One simple fact will always remain true: Actions speak louder than words. And yet, we still spend so much of our strategy time pouring over what our customers “say” they like. We revisit benchmark tests that we’ve done, dig through grueling content audits, try to get our fingers on the ever-changing pulse of what other content marketers are doing that appears to be successful for our audience.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

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Tips for Crafting the Perfect Sales Pitch

GreenRope

Tips for Crafting the Perfect Sales Pitch. As a business person, you know that being able to pitch sales is necessary. But if you're thinking of selling as the old, pushy style of door-to-door salesmen, you've got it all backwards. The world of sales has dramatically changed since mobile devices and the Internet have risen to prominence, and that old style of sales isn't necessary, or even preferred anymore.

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Creating How-To Videos for the Digital Mom

Content Standard

If you think YouTube is a male-dominated platform , think again. Recent Google research shows that moms flock to YouTube for video content, including how-to videos. According to the search giant, 83 percent of moms search for answers to their questions online, and of those, three in five turn to online video in particular. Two of the main reasons mom use YouTube?

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Tips for Crafting the Perfect Sales Pitch

GreenRope

Tips for Crafting the Perfect Sales Pitch. As a business person, you know that being able to pitch sales is necessary. But if you're thinking of selling as the old, pushy style of door-to-door salesmen, you've got it all backwards. The world of sales has dramatically changed since mobile devices and the Internet have risen to prominence, and that old style of sales isn't necessary, or even preferred anymore.