Tue.Nov 17, 2015

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5 Lessons B2B Marketers Can Learn from Successful E-Commerce Programs

KoMarketing Associates

There are many companies with a B2B focus that don’t have an e-commerce presence. That doesn’t mean B2B marketers can’t learn and adapt tactics from those organizations that are, regardless of the intended audience. In fact, successful e-commerce sites may represent one of the best opportunities to learn from and consider when adapting strategies. Why?

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What Exactly Do You Do?

Webbiquity

“So—what exactly do you do?” the delightful Shelly Kramer asked me when I met her recently face-to-face for the first time, at a Minneapolis internet marketing event. A common enough question, but it got me thinking: in more than five years and nearly 500 posts about web presence optimization, SEO, SEM, content marketing, social media, and inbound marketing on this blog, I’ve never actually answered that question here.

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Startups Speak Up: The Importance of Finding Your Voice

Marketing Insider Group

When you’re a little kid, you’re constantly trying to fit in, to find your voice. And it takes years, some might argue well into your late teens or early twenties to know it, craft it, and make it, well, your own. Startups are no different. You’ve got your product or you’ve got your service, but […]. The post Startups Speak Up: The Importance of Finding Your Voice appeared first on Marketing Insider Group.

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Standardization – Keep it Consistent

ANNUITAS

This is the second post on marketing best practices, some of which you may not think impact your overall marketing effectiveness, like deleting old contacts , but they do in a big way. Standardization is one of those areas that can make or break any marketing program and impact an organization long-term if not done correctly. Without standardization of fields, metrics, data and processes, reporting will be skewed, integration of the technology stack will prove challenging, and too many manual pr

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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3 Really Difficult Ways to Create Great Customer Experience

Convince & Convert

Image via BigStockPhoto.com. How do you make purchase decisions today? Cost? Availability? Reputation? Before long, it will be Customer Experience. According to Walker, by 2020 customer experience will be more important than even price for B2B buyers. You probably believe this, as the importance of “customer experience” is in the lips of every consultant, and in the pages of every business publication.

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More Trending

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How Sexy Hair Blends Instagram and E-Commerce

Convince & Convert

Hair for All. With a wide variety of PR experience, from non-profit to ad agency to political campaigns, Glenda brings a unique perspective to social for a product like Sexy Hair Concepts. As she consciously transformed her position to fit the unique needs of her company, Glenda has taken it from a professional-only brand sold through salons to maintaining a perfect social engagement balance that is both B2B and B2C —helping distributor, vendor, and consumer alike.

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The Importance of Creating Marketing Resources to Improve Writing Quality

Content Standard

Can you teach someone to be a good writer? The answer is “Yes, of course.” Writing, like woodworking, is a craft. You create, by hand. The more you do it, the better you become. No one is born a good writer; to make this claim is to discredit the vast amount of practice required to write a polished story—fiction, non-fiction, or otherwise.

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Is Your Website Ready for Black Friday? 7 Last-Minute Tips to Prepare

Hubspot

Does your website have what it takes to survive Black Friday? Last year, $1.5 billion in sales were generated on Black Friday -- a new record for the post-Thanksgiving shopping holiday, according to Comscore. In addition to the impressive growth in sales, IBM stated that 51.2% of all ecommerce browsing was from mobile, and 28% of purchases came from mobile devices.

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The New Breed of CMOs

LeanData

Anthony Kennada began listing some buzzwords of modern marketing. Growth hacking. Conversion optimization. Digital spend. And it’s not just the marketer’s vocabulary, he concluded, that’s changing at a remarkable pace. “I hope this comes across the right way, but I think the 20-year marketing veteran would have a very difficult time today at a startup in B2B marketing,” said Kennada, the vice president of marketing at the software firm Gainsight.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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5 Charts That Summarize The State of The Publishing Industry

Hubspot

The state of digital publishing is in flux. After years struggling to monetize, the industry is realizing that it needs an overhaul. The good news? Publishers are optimistic and resilient. Instead of capitulating to industry change, they’re carving out new revenue streams and testing new products to connect advertisers with readers. What’s working and what isn’t?

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How to Audit and Improve Your Nurture Streams

Jackie Walts

Nurturing is a hot topic – and right now, almost all of my projects are focused on nurturing. Just in case this is on your list, here is the process that worked for me: First, determine a prospect story arc – the experience for a prospect from the time they engage with your company until they make a purchase. Where do they start? What process do they go through to get to buying?

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5 Practical Tips to Manage Your Next Marketing Campaign

SnapApp

Marketing can, at times, get a little frazzling. And it’s no surprise: marketing is one of the fastest growing industries in the world, with a constant stream of new technologies, advanced strategies, and additional channels to tack onto our work day. This rollercoaster of change can lead even the best marketers to push aside improvements to their systems and processes in favor of a “just get it done” attitude.

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10 “How To’s” for Customer Nurturing

Jackie Walts

For demand generation marketers, it’s easy to feel like once you’ve made the sale, you’re done. But crossing the finish line is only part of the job. Customers need to be retained, upsold and cross sold. And it never hurts to get referral business. Here’s a few hints on customer nurturing programs that work: Obviously, customer nurturing fails if your customers aren’t happy, so make sure customers can easily connect with the customer service department and get problems resolved quickly.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How Industrial Companies are Stuck on SEO for Content Marketing Strategy

Industrial Marketing Today

I find too many manufacturers and industrial distributors basing their entire content marketing strategy with one goal in mind – getting found in Google. In other words, the entire focus is on Search Engine Optimization (SEO). “What’s wrong with that?” you ask. After all, your content is useless unless people can find your website when […] The post How Industrial Companies are Stuck on SEO for Content Marketing Strategy by Achinta Mitra appeared first on Industrial Marketing Today. [

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Video Marketing ROI Is Rolling in for Most Marketers

Content Standard

For many marketers, the proof is in the pudding: Video marketing is paying off in a big way. Seventy-three percent of marketers surveyed said their video marketing is generating positive results, according to a study from ReelSEO. Although nearly one-third of respondents said they began video marketing within the past two years, 96 percent of B2B organizations now employ video in some form, with many proving video marketing ROI along the way.

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The New Breed of CMOs

LeanData

Anthony Kennada began listing some buzzwords of modern marketing. Growth hacking. Conversion optimization. Digital spend. And it’s not just the marketer’s vocabulary, he concluded, that’s changing at a remarkable pace. “I hope this comes across the right way, but I think the 20-year marketing veteran would have a very difficult time today at a startup in B2B marketing,” said Kennada, the vice president of marketing at the software firm Gainsight.

CMO 40
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The Importance of Creating Marketing Resources to Improve Writing Quality

Content Standard

Can you teach someone to be a good writer? The answer is “Yes, of course.” Writing, like woodworking, is a craft. You create, by hand. The more you do it, the better you become. No one is born a good writer; to make this claim is to discredit the vast amount of practice required to write a polished story—fiction, non-fiction, or otherwise.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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The New Breed of CMOs

LeanData

Anthony Kennada began listing some buzzwords of modern marketing. Growth hacking. Conversion optimization. Digital spend. And it’s not just the marketer’s vocabulary, he concluded, that’s changing at a remarkable pace. “I hope this comes across the right way, but I think the 20-year marketing veteran would have a very difficult time today at a startup in B2B marketing,” said Kennada, the vice president of marketing at the software firm Gainsight.

CMO 40
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Why You Need Google Tag Manager For Your B2B Marketing

MLT Creative

B2B marketers today are running a lot of different programs in order to get insights on their website: Google Analytics, Google Adwords, Google Search Console (Webmaster Tools) and probably many more. In order for these programs to run, your IT person/people had to put code (that icky thing that us marketers know so little about), […]. The post Why You Need Google Tag Manager For Your B2B Marketing appeared first on MLT Creative.

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Trade Show News Network: Creating Disruptive Learning at Trade Shows and Events

The Freeman Company

Trade Show News Network showcases how unique experiences can change attitudes and perspectives.

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Reproduce all your own stuff on your professional page

Biznology

It’s time to call all of your content home. Like you, I have writing on the web going all the way back to 1993, most all of it either no longer online or not currently living on sites that feed into my sales funnel. For example, I am writing this article for Biznology, an esteemed source of industry news. It’s time to call all of my content home!

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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Inspiration: The Number One Reason Why EventProfs Should Attend Events

The Freeman Company

Three steps to turn event participation into event inspiration

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The Top 10 Do’s and Don’ts of Email Marketing

SugarCRM

From planning your schedule to crafting your emails to fretting over subject lines, there’s a lot that goes into an email marketing campaign. What exactly do you need to know to take your efforts to the next level? We recommend following (and avoiding!) these best and worst practices. 5 Email Marketing Do’s. Track Metrics and Conduct A/B Testing: How well are you doing currently and what can you do to improve?

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Old School, Meet New School: Lead Generation for the Next Generation

Hinge Marketing

I recently met the new sales director of a well-respected technology firm that I’ve known for over five years. This person is the third sales director within the last five years, and the firm has gone through three times as many business developers during that same timeframe. The new sales director said something that made me cringe: “We’re hiring an additional business developer and stopping all of our marketing efforts because our owner says business development is our lead g

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10 Tactics Marketers Can Take to Improve Their Relationship with Sales

Hubspot

Marketers and salespeople are the most critical links to a company’s customers. And the moment inbound marketing was implemented into your organization, your marketing department merged with the sales department. They are no longer separate, working on different islands. And they must work together at each stage of the sales funnel. Aligning your marketing department with sales can make all the difference to the success of your inbound marketing strategy.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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The Only Guide You Need to Predictive Intelligence

6sense

Just in time for 2016 planning, we are releasing our “ Comprehensive Guide to Predictive Intelligence.” In this report, we look at how lead generation technologies have evolved and why predictive intelligence represents an important shift for companies that want to move their marketing and sales operations away from stagnant cues and outdated processes to dynamic signals and data-driven strategies.

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How Images Make Content More Shareable on Facebook, Instagram & Twitter [Infographic]

Hubspot

It's no secret that visual content is dominating the social web right now. Facebook's News Feed update that made images much larger and more visible is a great example of this. After all, people are naturally more attracted to images than they are to text -- making visual content highly shareable and engaging. Posting compelling visual content is one of the most important things you can do to improve your social media strategy.

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[Infographic] Back on the Yellow Brick Road: Getting Customers Who’ve Strayed To Re-engage

Adobe Experience Cloud Blog

Author: Brian Glover The Wizard of Oz is one of the greatest journey movies of all time. In it, a heroine brings together a team of charming characters to help her overcome a series of obstacles that try to prevent her from getting to her goal—the Emerald City and then home to Kansas. And when she finally arrives, you discover that her journey is not *quite* over yet—she has to get the Wicked Witch of the West’s broomstick and bring it back to the Wizard of Oz.