KoMarketing Associates

JULY 1, 2014

'Last week we wrote a best practice guideline for a client, on how to acquire quality links in today’s SEO environment. In preparation, I wanted to review a history of changes and shifts we’ve experienced and also validate, through third party and search-specific references, why we recommend certain tactics and best practices. Google Webmaster Videos present a great opportunity to validate perspective on why B2B marketers should be focused on acquiring high quality, relevant links, f

Link Building 191

Link Building Paid Content Google Advertorials 191

ANNUITAS

JULY 1, 2014

'Today’s the day marketers…July 1, 2014. Why so significant? Yes, it’s a short week due to the US holiday, but there is a more pressing business issue that you now really need to think about, Canadian Anti-Spam Legislation (CASL) is now in effect. Today marks the day some of you modern marketers may have been dreading – the end of free-wheeling, mass email marketing of a commercial electronic message (CEMO) without explicit consent from the recipient.

Deliverability 181

Deliverability Email Marketing CAN-SPAM Demand Generation 181

Biznology

JULY 1, 2014

'I spend a lot of my time speaking, teaching, training–use whatever word you like the best. Most of that work is in digital marketing. Because I train approximately 1500 students a year, I have probably seen just about every kind of digital marketing student you can imagine. And the longer that I do it, the more I have become convinced that the most important key to success is not knowledge.

Internet Marketing 141

Internet Marketing Newsletter Paid Search Agency Training 141

Convince & Convert

JULY 1, 2014

'Image via Influitive.com The folks at ReadyTalk , a web conferencing platform had their work cut out for them in marketing their brand against big names such as GoToMeeting, WebEx, and join.me. Not to mention, this bootstrapped company didn’t have a huge budget to grow off of. What they did have, though, were happy customers. They needed a way to give these customers a voice and reward them for their word of mouth brand recommendations.

Budget Programs 164

Budget Programs Word of Mouth Case Study Case Studies 164

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Adobe Experience Cloud Blog

JULY 1, 2014

'Author: Bill Balderaz Today, the distinction between offline and digital marketing has become practically irrelevant. “Offline” marketing like TV and radio ads are likely to spark activity online (say Twitter, Facebook and Google+) which means that a well-executed radio ad could have a significant, if indirect, impact on your SEO. It also means that marketing has become so multi-channel and integrated that making a distinction is not only pointless – it’s restrictive.

Work Management 105

Work Management Planning Marketing Management Multi-Channel 105

Hubspot

JULY 1, 2014

'Every brand on Facebook is on Facebook for one reason -- to (eventually) get more business. Getting more business from Facebook means different things to different types of businesses. Different brands will have different objectives, such as driving in-store sales, increasing online sales, launching a new product, building awareness, or promoting a mobile app.

Facebook 61

Facebook Buyer Personas Mobile Advertising CAN-SPAM 61

Leading Results Rambings

JULY 1, 2014

'Over the past 2 weeks I have inundated with information about how much the world has changed in the past 30 years. From trying to explain to young staff about the emergence business software needed to track and maintain inventory for manufacturers and distributors, to a great presentation by Scott Brinker discussion the almost impossible progression of marketing technology, to National Geographic’s series on the 80’s.

Marketing Automation Services 66

Marketing Automation Services Marketing Marketing Automation Software 66

Hubspot

JULY 1, 2014

'So the first thing you''ll need for a faster website is a CDN. You know what a CDN is right? Right! Of course! Why wouldn''t I know what it means? It''s only a three-letter acronym in a sea of three letter acronyms that all relate somehow to the inner-workings of my business. Reader, this is a safe space. It''s okay to not know all this stuff. At least that''s what I''m telling myself because it took me more than a handful of conversations with web developers to fully grasp the concept.

FAQ 53

FAQ Wikipedia CMS Development Distribution 53

JotForm

JULY 1, 2014

“I hate that client”, how often have these words come out of your mouth. Often enough! Don’t worry; most web designers have a list of clients they’ve absolutely hated working with. These are clients who made working with them an agonizing experience, with no redeeming features whatsoever. Collaborat.

Demand 48

Demand Design Features 48

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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SnapApp

JULY 1, 2014

Let’s face it – very few people actually like taking a test or quiz. When you hear those words uttered, I’m sure some unsettling thoughts pop into your mind about a test you were unprepared for in college or a quiz you forgot to study for in high school, right? But they don’t have to have that negative connotation. They can be fun and engaging, while still providing valuable information to the user, and to you as well.

Thought Leadership 48

Thought Leadership Marketing Automation Services Interactive Marketing Social Media 48

Integrated B2B

JULY 1, 2014

'“If you always do what you always did, you will always get what you always got.” These magical words are usually attributed to someone famous – perhaps Einstein, Mark Twain or a long list of others depending on who you believe. In any case, there’s plenty of truth in the idea, I think you’ll agree. I thought again of those words when I attended a seminar held by DABF (Danish-American Business Forum) and found the happy ending to a business fairytale I think of almost every time I see someone tr

Thought Leadership 43

Thought Leadership Allocation Dwell Blast Campaigns 43

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

Biznology

JULY 1, 2014

'I have been covering Google Plus since its inception three years ago. In that time, I have been a fan, a proponent, a critic, a skeptic, and conspiracy theorist. If you don’t want to read a long article then here’s the short version of my analysis of Google’s latest in a series of failed social networking services : Like China, Google is building a state-of-the-art super-city in the middle of nowhere, where nobody cares to live, irrespective of whether anyone actually wants to — or is 

Paid Content 175

Paid Content Google Social Networks Youtube 175

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Social Media

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

Convince & Convert

JULY 1, 2014

'The Social Pros Podcast is always a mishmash of the greatest minds working in social media today. June’s guests included Groupon , the daily deals masters; entrepreneur and author Peter Shankman ; a representative from Google Analytics ; and natural foods store Sprouts Farmers Market. Sometimes in a given month, the Pros end up focusing on certain themes.

Social Media 154

Social Media Media Personalization Work Management 154

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

Hubspot

JULY 1, 2014

'We use presentations every single day to tell stories, pitch ideas, share data, and even connect with our audience. But, there’s a small problem: 32% of people have fallen asleep during a PowerPoint presentation. And that''s not really that surprising. Though marketers slave over writing personable emails, engaging blog posts, and perfectly crafted tweets, when it comes to creating slide presentations, autopilot switches on.

Budget Programs 56

Budget Programs Blogger Design Class 56

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

Hubspot

JULY 1, 2014

'So, you’ve been wooed and won over by an agency. The agency has an enviable creative team. Its execution is flawless. And you generally like the people it employs. Everything in the sales process points to the fact that your marketing budget is in the right hands. but you''ve been down this road before. You''ve seen that rose-colored future, only to be disappointed at a slow start, lots of misunderstanding, and a lack of results for your quarterly meeting.

Advertising Agencies 52

Advertising Agencies Paid Search Agency Ad Agencies Marketing Budget Creation 52

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

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GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40

GreenRope

JULY 1, 2014

Recap of Social Media Day San Diego: Our thoughts and Reactions. By Tatiana Ceresa. The GreenRope Marketing Team attended Social Media Day SD at the Marriott Marquis and we must say, we were totally in our element. All that talk about Facebook, LinkedIn, Twitter, and Google+ gets us all excited! Most of the presenters were extremely informative, yet quite basic on the social media front.

Social Media 40

Social Media Media P2P Ideal Customer Profiles 40