Wed.Sep 24, 2014

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Nicolas Franchet, Head of Retail and E-commerce at Facebook: How to Combine Digital and Traditional Retail Marketing Channels [Podcast]

Crimson Marketing

'Last year in the USA, the public spent more time on digital platforms than they spent watching television, making for the first of such a significant channel shift since the 1950s. Much of the growth in digital is attributable to time that has been “created” by the convenience of smart phones. Whereas “one-size-fits-all” promotional tactics often drive traditional retail traffic, brands can now use digital marketing channels to segment and influence their target audiences.

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A Quiz: Test Your Content Marketing and Blog Writing Knowledge

Writing on the Web

'Quality blog posts are key to your business getting found on the Web. While that may sound obvious – (“Of course, why would I write something ho-hum boring?”) it’s harder than you might think. Not everyone agrees on what quality content is. Quality content scores high with readers, your target clients, and with search engines. If you want to get found, get known and get clients online, you need to write and publish quality blog posts that resonate with your readers.

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Jobs Don’t Give Us Purpose and Meaning, Helping Does

Chris Koch

'Face it, few of us can say that our work has a high degree of purpose and meaning in the greater scheme of things. True purpose and meaning implies a degree of selflessness that few of us can afford when considered against rent, mortgages, college funds, or car payments. It’s one of the unstated frustrations in all the recent surveys that show how unhappy most employees are in their jobs.

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3 Rules for Success from the Top 10 Marketers of 2014

Convince & Convert

'As the amount of content produced online continues to grow at a rapid speed, content marketers are finding it harder and harder to stand out in an ocean of material that is all deemed to be valuable. The best way to learn how to break through the noise is to find which content marketers are successful at it and learn from their experiences, strategies, and mistakes.

Rules 166
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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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A Simple Guide for an Effective Inbound Call Strategy

Hubspot

'When I asked about the importance of her call channel for inbound marketing activities, the CMO of a mid-sized software company told me recently: “We don’t put our number prominently on our website or on our marketing materials, because if we did, we’d get a lot of unqualified calls that waste our salespeople’s time.” While it can be tempting to remove your telephone number from your marketing materials to prevent low-value calls, it’s important to recognize

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How to Screen for Top-Notch Writers

Hubspot

'Most people I talk to that lean on content marketing for their business don''t consider themselves content marketers themselves. Either they''re not inherently talented as writers, or they''re just not interested in doing it -- whether due to resource constraints or a lack of inclination toward the written word. That''s totally fine. As long as they''re ready to hire writers that can do the job for them.

Sample 54
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3 B2B Marketing Technologies That Make Sense of the Multi-Channel Madness

Vidyard

Mobile created a monster; a multi-screen, multi-channel consumer that can make marketing analytics a nightmare. At any given moment this new breed of customer has the world at their fingertips with instant access to internet, email, social media, video, search, apps, and so much more all on a tiny handheld device. So what exactly are these connected customers doing with their newfound power?

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JotForm Integrates With Formisimo, Form Analytics Tool

JotForm

Did you know that as many as 69% of the visitors to your form leave without completing it? And if you don’t have access to any meaningful form statistics it is virtually impossible to know exactly what triggers this desertion, or how to improve it. This is why we are excited to announce our integ.

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John F. Kennedy University Appoints B2B Marketing As New Agency Of Record

Back 2 Basics Marketing

Joint Relationship To Improve Marketing Strategies . PLEASANT HILL, CA, August 26, 2014: B2B Marketing, LLC is pleased to announce John F. Kennedy University as our newest client. Since 1964, JFK University has been a beacon of knowledge for students and staff alike. JFK University is a fully accredited, nationally recognized university offering programs including: Doctoral, Master’s and Bachelor’s Degrees, specialized certifications and continuing education courses.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Holistic SEO Content Works in the Age of Smarter Search Engines

Content Standard

New evidence shows that higher-quality content may have more to do with stronger search rankings than previously thought, according to a white paper from SearchMetrics. Titled “SEO Ranking Factors and Rank Correlations 2014,” the report credits this trend to smarter algorithms and better ways of quantifying the value of a given search result.

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The 3 Factors That Drive Content Marketing Success

Marketing Insider Group

'People ask me all the time how I find time to write and share. I have already shared some of my top tips in the above links and this older one. But one of my biggest secrets is that I don’t spend nearly as much time writing as you might think. I am opportunistic with re-purposing the content I already create. When I give a presentation, I almost always upload it to my Slideshare or YouTube pages.

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Six great blogs for B2B Marketers

Biznology

'In our fast-changing marketing world, a smart B2B practitioner keeps up to date by learning from thought leaders. While this used to mean reading business books and magazines, today it means blogs. We’ve all heard the stats about blog proliferation. A new blog launched every six seconds—or whatever. And there is no dearth of blogs on B2B marketing.

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Branded Trust Falls: How a Community Manager Can Be the Marketer Who Keeps Business Up

Content Standard

Today, trust isn’t understood—brands must earn your trust to get your business. But we’ve all grown tired of worn-out marketing practices like disruptive television advertisements, paid search ads, and display banners that add no value to the content living on a given page. This perspective isn’t just hearsay: Research shows a growing trust barrier forming between consumers and businesses, as well as between decision makers at businesses and their vendors.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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The Essential Guide to Creating an SEO-Friendly Customer Journey

Hubspot

'Think about the last time you made a major purchase online. Was it a plane ticket? An espresso machine? A pair of sneakers? Now, think about where in your buying process the company you bought from made themselves digitally present. If you bought a pair of sneakers, perhaps you found them by searching "best sneakers for marathons" or "sale on running shoes.

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The Psychology of Color: How It Affects the Way We Buy [Infographic]

Hubspot

'Humans are visual creatures -- so visual, in fact, that color plays a much bigger role in influencing what we purchase than we might think. There''s a reason companies test the colors of things like advertisements, banner ads, and call-to-action (CTA) buttons. When we did a button color test here at HubSpot, we found that a red CTA button outperformed a green CTA button by 21%.